Appendix B

Survey Questionnaire: The Role of Analytics in Higher Education

Section 1: Demographics

1. What is your role?

  • Vice Chancellor
  • Deputy Vice Chancellor
  • Pro-Vice Chancellor
  • Dean
  • Head of Department
  • Director
  • Manager
  • Coordinator
  • Other:

2. How long have you been in this role? (number of years)

  • Less than a year
  • 1-5
  • 5-10
  • 10-15
  • 15-20
  • More than 20

3. Please choose your institution:

  • University of Otago
  • University of Auckland
  • University of Canterbury
  • Victoria University of Wellington
  • AUT University
  • University of Waikato
  • Lincoln University
  • Massey University
  • University of Canterbury
  • Other:

4.Chooseyour ethnicity:

  • European
  • Māori
  • Asian
  • Pacific
  • Middle Eastern
  • Latin American
  • African
  • Indigenous
  • Other:

5. What is your highest level of education?

  • Bachelor
  • Master
  • PhD
  • Other:

Section 2: Perceptions and awareness of analytics

6. When you hear the word analytics, what is the first thing that comes to mind?

7. Are you aware if your institution (e.g. department, division, etc.) is currently using analytics?

  • Yes
  • No

If no, why not?

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Section 3: Analytics implementation within the institutions

8. If yes, what do you think your institution is using analytics for? Choose all that apply:

  • Studentenrollment management
  • Student progress
  • Instructional management
  • Finance and budgeting
  • Central IT
  • Student learning
  • Progress of strategic plan
  • Alumni/Advancement
  • Research administration
  • Library
  • Cost to complete degree
  • Human resources
  • Facilities
  • Faculty promotion and tenure
  • Procurement
  • Faculty teaching performance
  • Faculty research performance
  • Other:

9. In your view what are the possible benefits of using analytics for your institution? Check all that

apply:

  • Reducing administrative costs
  • Improving faculty performance
  • Containing/lowering costs of education
  • Improving administrative services
  • Demonstrating higher education’s effectiveness/efficiency
  • Creating data transparency/ sharing/federation
  • Helping students learn more effectively/graduate
  • Recruiting students
  • Optimising use of resources
  • Understanding student demographics and behaviors
  • Other:

Briefly, state the reason for your choice:

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10. I think decision-makers in my institution have easy access to information they need to make

important decisions.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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11. I think future institutional success will rely on analytics to guide decision-making.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice

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12. I think my institution has effective tools for collecting useful data.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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13. I believe my institution is progressive in the area of analytics and therefore assume we have/are

developing adequate data infrastructures (data warehouse) on one or more of the following.

  • Financial systems
  • Human resource systems
  • Student information systems
  • Admissions systems
  • Course management systems
  • Fundraising /advancement systems
  • Research /grants management systems
  • Department-specific/school-specific systems
  • Comparative data on peer institutions (internally generated or purchased)
  • Other:

Briefly, state the reason for your choice:

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14. What is the primary use of analytics tools at your institution?

  • Extraction and reporting of transaction-level data
  • Analysis and monitoring of operational performance
  • For the purpose of prediction of future performance
  • To use information to automatically trigger a business process (e.g., students at risk are automatically
  • scheduled for an appointment with a learning advisor)
  • Currently, we are not using any particular analytics tool
  • Mostly use for reporting

Briefly, state the reason for your choice:

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15. I think my institution has adequate training programs for those who are new to the use of analytics.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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16. I think my institution uses analytics to monitor operational performance.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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17. I think my institution uses analytics to automatically alert appropriate officials when a particular performance indicator falls outside of the desired range.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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18. I think analytics is used at my institution to identify students that may be at-risk academically.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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19. I assume the following types of data are being used inrelated analytic activities.

Frequently / Sometimes / Never
System-generated behavior data /
  • q
/
  • q
/
  • q

Survey data /
  • q
/
  • q
/
  • q

Transactional data /
  • q
/
  • q
/
  • q

Frozen data /
  • q
/
  • q
/
  • q

Social media data /
  • q
/
  • q
/
  • q

Data from the government /
  • q
/
  • q
/
  • q

Section 3: Analytics impact within the institutions

20. I think my institution uses analytics to model the potential impact of strategic decisions on future performance (e.g. budgets, governance, research outputs, teaching, and learning excellence).

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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21. I assume my institution uses analytics to forecast future demand for courses.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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22. I assume my institution employs analytics to identify potential students who are the strongest prospects for admissions.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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23. I believe analytics can help our institution to meet its strategic objectives.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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24. Our institution has data governance model on the use of analytics.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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25. Our institution has significantly invested in analytics initiatives.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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26. Which one of the following statements describes your data governance and infrastructure.

Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree
1) Our information security policies and practices are sufficiently robust to safeguard the use of data for analytics. /
  • q
/
  • q
/
  • q
/
  • q
/
  • q

2) We have sufficient capacity to store, manage, and analyze increasingly large volumes of data. /
  • q
/
  • q
/
  • q
/
  • q
/
  • q

3) We have policies that specify rights and privileges regarding access to institutional and individual data. /
  • q
/
  • q
/
  • q
/
  • q
/
  • q

4) We have IT professionals who know how to support analytics. /
  • q
/
  • q
/
  • q
/
  • q
/
  • q

Briefly, state the reason for your choice:

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27. Analytics has contributed substantially in improving our institution’s financial results.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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28. Analytics has contributed significantly to the management of our institutional human resources (e.g. staffing) more productively.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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29. Analytics has improved our institution’s enrollment management results.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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30. Analytics has improved our institution’s ability to manage grants effectively.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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31. Analytics has significantly improved our institution’s student retention results.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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32. Overall, the use of various analytics has significantly improved decision-making at our institution.

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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33. Overall, I believe that analytics can help my institution to address some of its major contemporary challenges (student recruitment, retention, and budgeting, etc.).

  • Strongly Agree
  • Agree
  • Neutral
  • Disagree
  • Strongly Disagree

Briefly, state the reason for your choice:

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34. List any barriers relating to the use of analytics in your institution.

------

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35. List any challenges concerns about the growing use of analytics in higher education.

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36. Do you have any other comments?

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May we contact you to obtain further insights or clarifications on your responses?

  • Yes
  • No

If yes, what is your email address?

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Do you wish to receive a copy of the key findings from this survey?

  • Yes
  • No

If yes, what is your e-mail address?

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You have reached the end of the survey. Thank you for your time!!