In order to increase your awareness of the use of marketing in companies around us, I would like for you to work as a group and select three large companies that have been in business for at least 100 years.

Look at the history of these companies…specifically at how the companies have dealt with customer relations and marketing over the years. Using your knowledge of history of marketing and the evolution of the view of marketing during the past century, determine how each company used marketing in the past.

Prepare a PowerPoint presentation for the class to show how the companies have evolved and what role marketing has played in the companies.

Suggested companies: Procter & Gamble, Ford, 3M, Coke, Kellogg’s, Hershey’s, DuPont, or others you of which you might think

In order to increase your awareness of the use of marketing in companies around us, I would like for you to work as a group and select three large companies that have been in business for at least 100 years.

Look at the history of these companies…specifically at how the companies have dealt with customer relations and marketing over the years. Using your knowledge of history of marketing and the evolution of the view of marketing during the past century, determine how each company used marketing in the past.

Prepare a PowerPoint presentation for the class to show how the companies have evolved and what role marketing has played in the companies.

Suggested companies: Procter & Gamble, Ford, 3M, Coke, Kellogg’s, Hershey’s, DuPont, or others of which you might think

In order to increase your awareness of the use of marketing in companies around us, I would like for you to work as a group and select three large companies that have been in business for at least 100 years.

Look at the history of these companies…specifically at how the companies have dealt with customer relations and marketing over the years. Using your knowledge of history of marketing and the evolution of the view of marketing during the past century, determine how each company used marketing in the past.

Prepare a PowerPoint presentation for the class to show how the companies have evolved and what role marketing has played in the companies.

Suggested companies: Procter & Gamble, Ford, 3M, Coke, Kellogg’s, Hershey’s, DuPont, or others you of which you might think.