Page 2—BEHR PREMIUM DECKOVER® Coating Debuts to Bring Weathered Wood and Concrete Back to Life
Media Contact:
Melody Demel
619-234-0345
BEHRPREMIUM DECKOVER® COATING DEBUTS TO BRING WEATHERED WOOD
AND CONCRETE BACK TO LIFE
New Addition to Exterior Wood Coatings Line-Up Adds Durable Finish to Rejuvenate Surfaces
SANTA ANA, Calif.—June 12, 2013—BehrPro, the Professional Products and Services Group of Behr Process Corporation, today introducedthe newBEHR PREMIUM DECKOVER®exteriorcoating that revives old weathered wood and concrete surfaces. Featuring advanced, 100 percent acrylic resin fused with ceramic microspheres, BEHR PREMIUM DECKOVER coating creates a durable, mildew-resistantfinish that enables professionals—including residential painters, property managers and remodelers—to restore and maintain areas such as decks, railings, walkways, patios and more.
“From concealing splinters and cracks to a simple, spatter-resistant application, theDECKOVER product adds to BehrPro’sarsenal of products and services designed to help professionals build a better business,” said Colin Jaffe, senior vice president of operations for professional products and services at Behr. “By offering the DECKOVER coating, professionals are not only extending the life of a surface and giving it a beautiful new look, they are saving customers from the inconvenient factors associated with replacing old wood and concrete surfaces.”
BEHR PREMIUM DECKOVER is recommended for a wide range of weathered wood and concrete surfaces that span patios, pool decks and more. Intended for both horizontal and vertical exterior applications, the productcan cover up to 50 sq. feet in just two coats, concealing splinters and cracks up to ¼” with results that offer a smooth, slip-freefinish, resistant to cracking and peeling.The solid color coating is available in a diversepallet thatoffers professionals 54 customcolor options.
To receive a hands-on BEHR PREMIUMDECKOVER product demo, please visit a 2013 BehrPro Experience Tour stop in your local area. Information on the nationwide BehrPro Experience Tour can be found at For more details about BehrPro and the DECKOVERproduct, please visit the company’s website or connect with BehrPro on Facebook at and on Twitter: @BehrPro.
About Behr Professional Products & Services Group
Behr Process Corporation’s Professional Products & Services Groupis dedicated to serving professional painters, contractors and property managers through its BehrProSMprogram. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot®, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr’s professional products can be purchased at The Home Depot with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.
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