This Additional Informationis to help you better understand what you can expect to work on and achieve in your role.

The purpose of this role is support the B2B Marketing team with its digital content creation and digital marketing activities.

Overview

You will write, create, curate, edit, co-ordinate and deploy copy and rich B2B content for targeted and integrated digital activities which will have particular focus on websites, blogs, email, social media and intranet, (to include print when required) and to plan, create, deploy and measure lead generating digital marketing activities that deliver on campaign strategies.

What your activities will achieve for the University

  1. Create greater visibility for, and awareness of, BCU B2B projects, research and expertise amongst external target audiences of SMEs, Corporates, Funders, Peers, and Strategic Partners across private, public and third sectors, regionally, national and internationally
  2. Drive an increase in enquiries/leads for new business and industry partnerships and collaborations
  3. Generate additional prospect/partner data and insight for the B2B contact database
  4. Create visibility for B2B activities amongst internal colleagues and stakeholders

Daily, weekly or monthly, your tasks may include some or all of the below

  • To write, create, curate, edit and co-ordinate engaging and compelling B2B content for web and digital campaigns ranging from editorial, comment pieces, blogs and case studies to promotional email copy and social media posts, ensuring that content formats used are relevant to target audiences and channels (formats may include: copy, imagery, video, infographics, guides, case studies etc.)
  • With guidance from the B2B Digital Marketing Officer, co-ordinate activities with the B2B Inbound Content Agency, and be responsible for editing/repurposing and deploying the content it supplies across multiple channels to maximise target audience engagement and enquiries
  • To ensure that content aligns with overarching campaign strategies, tone of voice and brand guidelines and maximises SEO opportunities
  • To create/curate, manage and deploy content on a number of owned and partner websites, working closely with internal and external stakeholders, from web developers to product and CRM managers, to ensure visibility and lead generating targets are achieved
  • To manage, deploy and measure social media activity in-line with campaign strategies creating greater engagement and reach amongst target audiences, offering live coverage at events when required
  • To manage monthly B2B email campaigns, including planning, content development, design, deployment, measurement
  • To develop and manage an info-bank of content containing “one version of the truth” which feeds University wide B2B activities/collateral and works equally as well for digital/SEO and print content requirements.
  • To work closely with BCU Central PR & Communications & Digital teams, external agencies and suppliers to maximise effectiveness of activities and to enhance and communicate the University’s brand, purposes and B2B portfolio to a variety of stakeholders
  • To keep on top of digital, website and content marketing trends and developments within B2B audience sectors and recommend positive changes to content and activities in relation to these developments ensuring that BCU is perceived as an innovator and thought-leader amongst its peers and competitors.
  • To participate in on and off campus B2B events/exhibitions/forums etc. when required

What we would like you to bring to the role and the B2B team

  • A Degree Level education in English, Journalism, Online Journalism, Digital Marketing or a relevant subject area
  • A minimum of 18 months experience in a similar role
  • SEO and/or digital content qualification (desirable)
  • Professional experience of writing/creating/curating/editing/optimising B2B web, digital, email and social content, ideally within a similar industry or organisation, and creating content in multiple formats to maximize target audience engagement (essential)
  • Professional experience of co-ordinating and deploying content management plans along with experience of managing inputs from multiple internal and external stakeholders to deliver on content/campaign deadlines (essential)
  • Ability to adapt writing/content creation style to suit B2B audiences across several sectors and an internal audience of colleagues and stakeholders
  • Experience of working with web CMS, social media campaign tools such as Hootsuite and email campaign tools such as Mail Chimp (essential)
  • Google analytics experience (desirable)
  • Experience in HTML & CSS (essential).
  • Wordpress (desirable).
  • Working knowledge of Adobe Creative Suite or similar (desirable)
  • Working knowledge of video production for online content (desirable)
  • Excellent communication skills both verbal and written
  • Ability to manage multiple projects, organise and prioritise
  • Excellent team player, self-motivated, driven and the desire to help
  • Excellent interpersonal and client liaison skills
  • Ability to work to strict and tight deadlines whilst remaining calm under pressure
  • The resilience necessary to overcome obstacles and resistance