VIP Unveils Fastest Ever Passive Graphics Card from SAPPHIRE!
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NEWS
For Immediate Release
12thDecember 2007
VIPUnveilsFastest Ever Passive Graphics Card
from SAPPHIRE!
VIP Computer Centre Ltd (VIP), the UK’s leading independent distributor of computer components and peripherals, today announcedthe launch of an ULTIMATE Edition in SAPPHIRE’s new HD 3000 series, to deliver the fastest performing passive cooled graphics card in the world.
Designed for the gaming and video enthusiast markets, the SAPPHIRE HD 3850 ULTIMATE Silent Editiondelivers the same levels of graphics performance as the standard model, but features a totally fanless and silent heatpipe cooler. It has 512MB of GDDR3 memory, running at 828MHz (1.66GHz effective) and a core clock speed of 668MHz. This new card incorporates the latest ATI Avivo™ HD video display technology and has a built in UVD (Unified Video decoder) for the hardware accelerated decoding of Blu-ray™ and HD-DVD content. An HDMI adaptor delivers true audio and video output on a single cable, for direct connection of an HDMI ready display.
The SAPPHIRE HD 3850 ULTIMATE Silent Edition features the latest CrossFireX technology, with two high speed connectors that allow up to four graphics cards to be daisy-chained together for enhanced performance when installed in a CrossFireX mainboard. Two dual-link DVI connectors on each card means that up to eight monitors can be used at the same time, or - with CrossFire enabled - two GPUs (and up to four with future driver releases) to provide a more powerful rendering solution.
All the cards in the new SAPPHIRE HD 3800 series combine a unified shader architecture with support for Microsoft® Windows Vista® Premium, Shader Model 4.0 and DirectX® 10.1 connected via the latest PCI-Express Gen 2.0 interface. Manufactured using a new 55nm process technology, the GPU in the HD 3000 series delivers this performance with lower power consumption and at lower cost than previous generations. It also features ATI PowerPlay to actively reduce power consumption, depending on loading.
Matt Parrish, Product Manager at VIP Computers,commented: “Even though the ATI Radeon HD 3850 has only just been launched, SAPPHIRE have been very quick to bring out a product that pushes the technology to the next level with its unique passive cooling system. We’re delighted to be working with a manufacturer that can provide our customers with exciting products at a key time for the gaming market.”
Neil Spicer, UK Sales Manager at SAPPHIRE, added: "The launch of the 3850 and 3870 has been a great success, winning many awards already.SAPPHIRE have enhanced the 3850 range by adding a passive cooling solution. This now gives our customers even more options when choosing the right performance and technology. We are once again confident in working with VIP to provide this premier product to the UK market.”
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About VIP Computer Centre Limited
VIP Computers is the largest independent UK distributor of components, peripherals and consumer products. VIP concentrates on supplying the channel and partnering with its customers & vendors for mutual success. VIP provides a wide portfolio of products and has a state of the art logistics and online ordering facilities. VIP Computers is an industry respected and award winning pan-European distributor based in UK, with offices in Holland, Spain and Taiwan. The company's group turnover is estimated to be £240 million in 2007.
Editorial Contact:
Jo Sawyer, PR Executive
VIP Computer Centre Limited, VIP House, 4 Hardwick Grange, Woolston, Warrington, Cheshire,
WA1 4RF
Tel +44 (0)121 472 3259
Mob +44 (0)7876 022 826
Email: