This document provides sample questions to help you evaluate the overall effectiveness of your employment career site. Administer these questions to current users of your employment career site in-the-moment or to candidates who accessed your site to apply. Keep in mind that shorter surveys typically receive a higher response rate. Alter the questions and answer options as necessary for your organization.
Web Demographics
How did you reach our site today?
§ Search engine (not USA Jobs)
§ Friend referred me to the site
§ From your homepage
§ Social networking site
§ Professional networking site
§ Agency employee referred me to the site
§ Other, please specify:
What other career sites have you visited in the last month?
[Free text]
Site Content and Functionality
Please rate your level of agreement with the following statements:
Strongly Agree / Agree / Neutral / Disagree / Strongly DisagreeFinding the site is easy.
Navigating the site is easy.
Searching for a job is easy.
The design of the site is engaging.
I found the information on the site to be clear.
I found the information on the site to be specific enough for my needs.
The site is the best way to find out about employment at your organization.
Please rate the value to you of each section on a scale of 1–5, where 1 is no value and 5 is high value:
[List the main sections of your employment Web site. If you have included new sections or feature sections, consider listing those.]
Our Employment Brand
From what you have seen on our site, how would you rate:
Better than Other Organizations I’m Considering / About the Same as Other Organizations I’m Considering / Worse than Other Organizations I’m Considering / Not Enough Information to TellOur location(s)
Our work-life balance
Our organizational culture
Our compensation and benefits
Our future career opportunities
Our development opportunities
Our people
Did visiting our site make you more or less inclined to think we are a great place to work?
§ More inclined
§ Same as before
§ Less inclined