Thames Reach Bondway Housing Association

ST JOSEPH’S HOSPICE

JOB DESCRIPTION – HEAD OF MARKETING AND COMMUNICATIONS

BAND: Band 7

REPORTS TO: Director of Fundraising and Engagement

RESPONSIBLE FOR: PR Manager

Social Media Manager (TBC)

JOB PURPOSE

This post is responsible for developing a wide-ranging strategic plan for marketing St Joseph’s Hospice, the services it provides to patients and their families and promoting the income generating activities. The role has three broad streams of work; marketing, PR and communications. These activities need to be undertaken using all possible channels available to the hospice, including digital, particularly as we serve a geographical area which is characterised by a diverse and fragmented population.

Responsible for marketing and communications for St Joseph’s, this role spans four main priorities; developing a wide-ranging strategic marketing plan to reach referrers to increase awareness of the hospice’s services; to reach the East London communities to increase awareness of services and the organisation’s need for support (both of time and money); to help demystify the meaning of ‘death’, ‘dying’ and ‘hospice care’; to promote the fundraising activities of the hospice to develop a more stable support base.

The role is responsible for managing all the external communications. This includes developing and managing key messages, creating a coherent, consistent brand and identifying the different segments of audience and communication channels available to St Joseph’s. This not only includes East London, but London as a whole, the national hospice movement and there are profile-raising opportunities available on a regional and national scale too.

The role is also partly responsible for internal communications, in conjunction with the HR Department. The Head of Marketing and Communications will need to work closely with the HR Director and her team in developing effective communication channels, with agreed key messages and timing across the organisation to engage with staff, volunteers and visitors (patients, families and others).

The Head of Marketing and Communications will also be responsible for the digital marketing and communications for St Joseph’s too. This includes being responsible for the website portfolio for the hospice, St Joseph’s social media presence and any other digital communication channels.

The role is a senior one within the organisation, and will need to act across the organisation, developing strong communications with clinical colleagues, senior managers and other colleagues in the Fundraising Department. The postholder will be a member of the St Joseph’s Heads of Department team which contributes to the strategic management of the organisation. In addition, it is also part of the Fundraising Management Team and will support the Director of Fundraising and Engagement to develop a high achieving, intelligent and strategic Fundraising Department.

The post requires a senior marketing professional with experience of having a strategic overview of external communications (PR), digital communications and preferably within the charity or service sector.

KEY RELATIONSHIPS

Internal

All Senior Management Team, Heads of Departments, CEO, clinical and fundraising colleagues, all staff and volunteers.

External

All main contacts from key audience groups, press and media, suppliers and agencies delivering design and production of promotional materials.

MAIN DUTIES AND RESPONSIBILITIES

Strategic Planning

Developing and implementing a strategic marketing plan for St Joseph’s Hospice which includes;

·  Identification of audience groups

·  Identification of key communication channels

·  Development of key messages and campaigns for the hospice

·  Development St Joseph’s digital presence

·  Development of the internal resources to implement the plan, including budgets and personnel.

All of these should contribute to building brand awareness, the marketing of the services we provide, communicating the programmes, projects, activities, and impact. All these activities should contribute to supporting the income-generating ability of the hospice.

Contribute to the wider strategic management of the hospice as a member of the Heads of Department team.

This post will also be part of the Fundraising Management Team who are responsible for developing strategic plans, monitoring and setting income and expenditure budgets for the team and managing and developing the department as a whole.

Resource Management

Manage and develop the Marketing and Communications section of the Fundraising Department, which includes a PR role and potentially a Digital Communications role, depending on what is thought is needed. It may also include developing a team of volunteers who have expertise in marketing and communications who could support the team.

Develop and manage the marketing and communications expenditure budgets (approx. £60k pa.)

Marketing and Communications

Develop alongside the Senior Management Team a set of key messages for the organisation that provides consistency and coherence. This includes a regular review and update of the key messages in line with strategic planning cycles and developments.

Develop alongside the Director of Fundraising and Engagement a strategic marketing and communications plan and be responsible for its implementation.

Oversee the production, content and development of all promotional materials and collateral, including clinical leaflets, St Joseph’s newsletters, posters and all environmental and digital expressions of the St Joseph’s brand.

Digital Communications

Develop and manage our corporate website and digital media channels to increase our profile and presence.

Oversee the production of videos, podcasts for use on digital channels.

Oversee any external filming or broadcasting requests.

Brand Development and Reputation Protection

Responsible for ensuring brand consistency and coherence, ensuring that the brand, key messages and mission are used professionally and effectively across all communication channels.

Responsible for co-ordinating, streamlining and managing promotional material production processes from across the organisation to ensure effective print buying and consistent presentation and expression of the brand and mission.

Be responsible for protecting the St Joseph’s brand and reputation with the PR Officer, alerting the Senior Management Team and CEO of any potentially inaccurate or damaging messages.

Internal Communications

To manage the internal communication flow across St Joseph’s Hospice in order to ensure that all internal stakeholders (staff, volunteers and trustees) are well informed about the work of the hospice and share its vision. This must be done in conjunction with the HR Director.

Oversee the expansion and improvements to intranet usage across the organisation.

Fundraising Team Working

Attend and support key fundraising activities and events where required to support fundraising colleagues

Play an active role in providing an excellent donor care service in answering fundraising team telephone calls, helping with supporter enquiries and taking donations from visiting supporters.

Ensure all contact data and communication records are kept up to date on ThankQ.

PERSONAL DEVELOPMENT

·  link own development needs with the Hospice appraisal and objective setting process

·  take responsibility for own continuing professional development by keeping abreast of any new trends and developments and incorporating them as necessary into own work

EQUAL OPPORTUNITIES

Comply with and promote St Joseph’s Hospice Equal Opportunity Policy and avoid any behaviour which discriminates against colleagues, potential employees, patients/clients or their families on the grounds of sex, marital status, race, age, belief, colour, nationality, ethnic or national origins, religion, disability, creed, class, gender or sexual orientation.

HEALTH & SAFETY

Ensure a safe working environment and be aware of responsibilities under the Health &

Safety at Work Act, taking appropriate action in the event of an accident to patients, staff, self or any other person in the work area.

St Joseph’s Hospice operates a no smoking policy.

MISSION & CORE VALUES

All Hospice staff are expected to work in line with St Joseph’s Mission & Core Values as these precepts act as a value base which directly influences how all work activities are undertaken. The ethos of the Hospice should be apparent in the behaviours and attitudes of all employees as the work they undertake, whether it is direct or indirect care is ultimately for the benefit of patients. The Mission and Core Values are an integral part of all job descriptions, the probationary period and performance and development reviews (full details are attached).

THIS JOB DESCRIPTION WILL BE REVIEWED IN THE LIGHT OF CHANGING CIRCUMSTANCES AND MAY INCLUDE OTHER DUTIES AND RESPONSIBILITIES, FOLLOWING DISCUSSION WITH JOB HOLDER AND THEIR MANAGER

MISSION STATEMENT OF ST. JOSEPH’S HOSPICE

Our Mission is:

1)  To treat each individual as unique

·  Valuing them without distinction or judgement

·  Respecting their culture

·  Respecting their beliefs – be they religious or otherwise

2)  To enable all to reach their full potential until death

·  Valuing what they have to offer

·  Respecting the autonomy of the individual

·  Encouraging them to participate in their own care, together with

their family and friends

3)  To confront the patient’s pain and distress whether physical, mental, social or spiritual

·  Through close co-operation between all of the disciplines involved

in the care of the patient and family members

4)  To encourage openness and honesty when communicating with the patient and family members

·  By respecting the patient’s wish to question or remain silent

·  By respecting the patient’s confidentiality at all times

5)  To create an atmosphere where healing can occur

·  Through meeting the patient’s needs as a person

·  Through accepting the terminal dimensions of the illness

·  Through a holistic approach of care

6)  To show particular concern for staff at all levels

·  Through consultation and participation in decision making

·  Through staff support

7)  To be committed to education, research and an ethical approach to care

·  Through the work of the Study Centre and Ethics Committee

·  Ensuring that research projects are carried out when deemed appropriate

8)  To be committed to the development of palliative care

·  Throughout the United Kingdom

·  And further afield

9)  To participate actively in National Associations

·  Of the various palliative care disciplines – medical, nursing, social work and chaplaincy

CORE VALUES OF THE RELIGIOUS SISTERS OF CHARITY

RESPECT FOR HUMAN DIGNITY

We respect human dignity when we:

·  Respect the sacredness of life

·  Care for the whole person

·  Demonstrate unity of purpose, while recognising

individual differences

·  Value each person’s contribution

·  Act in a culturally appropriate manner

SERVICE / QUALITY

We provide service when we:

·  Create an environment of welcome and hospitality

·  Promote quality care and excellence

·  Encourage and demonstrate team spirit

·  Recognise the value of individual initiatives and ideas

·  Show an openness to constructive criticism and feedback

CARE OF THE POOR AND VULNERABLE / ADVOCACY

We care for the poor and vulnerable when we:

·  Listen attentively to identify unmet needs

·  Respond in a practical way to those in need

·  Collaborate with others to share resources

·  Create access to needed services

·  Provide basic resources for daily living to those in need

COMPASSION

We show compassion when we:

·  Act with understanding and sensitivity

·  Work cooperatively with others

·  Are available to those we serve and to each other

·  Respect and nurture the environment

JUSTICE

We promote justice when we:

·  Act with integrity

·  Respect the rights of others

·  Take responsibility for our actions

·  Preserve resources

·  Provide quality without extravagance

·  Demonstrate fairness in decision making

·  Affirm, celebrate and develop the gifts and talents of each person

·  Model justice in all aspects of business practice

Head of Marketing and Communications, JD, April 2015