Tailor this letter to your own needs, showing how specific aspects of the conference will help you contribute to the achievement of organisation goals.

Dear :

I would like to attend the Questionmark 2013 Users Conference in Barcelona, Spain,
November 10-12.

This is the only conference designed specifically for people who use Questionmark technologies, and those who go to it report that they take home a lot of advice that they can put directly into practice at work.

Having reviewed the agenda, I see significant return on investment for attending this conference, which aligns strongly with our department’s priorities. For instance: [list your relevant priorities here].

The conference program includes instruction on the features and functions of Questionmark technologies, which I use extensively at work. There will also be case study presentations, sessions on best practices, and facilitated discussions. Questionmark technicians will be there to answer questions, and I will be able to tell the company’s product managers about our needs. I will be able to keep my work going during the conference, with Questionmark technicians being right there and with access to the Internet during the entire event.

The program includes:

·  30+ educational breakout sessions presented by Questionmark staff, learning industry experts and experienced Questionmark users. I am particularly interested in these sessions: Among topics covered: [list the sessions that are most relevant to your work]

·  4+ hours of general sessions including a keynote by an assessment specialist.

·  One-on-consultations with Questionmark technicians, whom I plan to ask for advice about [list topics here]

·  Focus groups conducted by Questionmark product managers

·  Up to 16 hours of networking with other testing and assessment professionals: There will be many networking opportunities during the conference, including mealtimes, evening events and breaks between sessions.


I am seeking approval for the registration fee and travel expenditures. The full conference price is €529, but I can save €130 if I register by July 15, 2013. If more people from ______(name of your organisation) ______we would be eligible for group discounts.

Here is what my attendance at the conference will cost:
Airfare: €_____
Transfer/Transportation: €______
Hotel: €______
Meals: €______(for any meals not included in conference fee) – Conference includes breakfast and lunch on Monday and Tuesday and dinner party on Monday evening.
Registration €______
TOTAL: €______
I’ve listed conference activities and sessions that address our key priorities. Some of the presentations that I plan to attend include [List Top 3 Sessions Here].


I expect to return from the conference with recommendations and action items to share with my team.
Please accept this proposal to attend; I’m confident in the significant return we will receive on this investment.
Thank you for your consideration.
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