Supportthe spread of good practice in generating, managing, analysing and communicating spatial information
Module: [M15 - Making Maps Work: Planning, Communication and Advocacy]
Unit: [M15U02 - Processing and Packaging Information for communication]

Unit M15U02 –Processing and Packaging Information for Communication

Unit Trainer Notes

Outlined by: Luigi Assom, Mac Chapin, Barbara Codispoti, Renato Emerson, Peter Kuria Githinji, Adrian Lasimbang, Julius MuchemiDenise Senmartin (facilitator), Aurelio Vianna


Developed by: Nigel Crawhall

Introduction / This Unit describes planning, monitoring and evaluation systems to support the advocacy component of participatory mapping.
The Unit introduces trainees to using different types of media to communicate the main advocacy message arising from participatory mapping work. Communication planning includes identifying relevant stakeholders, those who are the targets of change messages and different types of media to achieve the goals. The Unit aims to ensure that trainees will be able to develop a communication strategy drawing on different types of electronic and print media.
Target audience / Technology intermediaries working in multidisciplinary teams and operating within an institution/organisation already committed to practicing participatory mapping and who are or would be required to: (i) deliver training on the practice, (ii) facilitate the process in the field.
Unit objectives / expected outcomes / After the completion of the Unit the trainee will be able to:
  • design communication strategies and plans for different constituencies;
  • identify appropriate media for these constituencies;
  • use various Web 2.0 platforms.

Keywords / key concepts / Web 2.0, communication, stakeholders, audiences, targets, message, channels, networking, alliance building
Content outline, main topics covered and suggested sequencing / This Unit focuses on the topics listed below.
  1. Processing and Packaging Information for Communication (Handout4T & PPT No. 1) (45 min)
  2. Web 2.0 Communications (Exercise No. 1) (½ day)

Components of the Unit /
  • Exercises
  • Exercise No. 1: Web2.0 Communications; to practise the use of Web 2.0 applications for promoting communications and networking with project partners (½ day)
  • Handouts for Trainee (to be distributed in printed format)
  • Processing and Packaging Information for Communication (Handout4T)
  • List of Additional Resources
  • Glossary
  • Multimedia
  • None
  • Presentations (PPT)
  • PPT No. 1: Processing and Packaging Information for Communication;elements to consider when packaging information for advocacy related communications and network-building(45 min)
  • Unit Glossary
  • Included

Duration / ½ day
Prerequisite skills / knowledge / Understand enabling and disabling environments, M05
Pre-Unit activities / Module M06: Choice of Participatory Mapping Methods based on Purpose and Resources
Module M05: Enabling and Disabling Environments;specifically Unit M05U02: Introduction to Legal Frameworks
Additional trainer resources / Harold C. Conklin, Pugguwon Lupaih and Miklos Pinther,Ethnographic Atlas of Ifugao: A Study of Environment, Culture and Society in Northern Luzon, Elliots Books,November 1980.
Maya Atlas: The Struggle to PreserveMayaLand in Southern Belize. A project of the Mayan People of Southern Belize in cooperation with Toledo Maya Cultural Council – Toledo Aleades Association and UC Berkley Geography Department and GeoMap Mayan Web site. North Atlantic Books, BerkeleyCA.
Keith Thor Carlson and Xwelixweltel(editors), A Sto:lo-Coast Salish Historical Atlas,Douglas and McIntyre, 2006.
The Nile River Awareness Kit, multimedia project (English and French)
Mekong River Awareness Kit, multimedia project
Equipment needed / Internet access, digital camera or digital images, computer, data projector (beamer), Google Earth loaded on computers
Comments / Consider the advice provided in M03

1

Trainer Notes - Unit

File name: M15U02

Updated on: 11 March 2010