STRUCTURE OF THE PROGRAMME

To be awarded with the Bsc Honours Degree in International Marketing students must have completed the courses indicated below

First Year Semester 1
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lecture Hours / Tutorials/ Visits
CUEB104 / Principles of Management / 48 hrs / 12 hrs / 100 / 10
CUAC / Financial Accounting for Business / 48 hrs / 12 hrs / 100 / 10
CUIM 137 / Principles of Marketing / 48 hrs / 12 hrs / 100 / 10
CUMT105 / Introduction to Statistics / 48 hrs / 12 hrs / 100 / 10
CUIT112 / Information Technology & Computer applications / 48 hrs / 12 hrs / 100 / 10
CUEB / Business Communication / 48 hrs / 12 hrs / 100 / 10
First Year Semester 2
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lectures
hours / Tutorials/ Visits
CUIM101 / Marketing Management / 48 hrs / 12 hrs / 120 / 12 / Principles of Marketing
CUIM120 / Principles of Economics / 48 hrs / 12 hrs / 120 / 12
CURMCS / Applied Marketing Communications / 48 hrs / 12 hrs / 120 / 12 / Principles of Marketing
CUEB201 / Principles of Entrepreneurship / 48 hrs / 12 hrs / 120 / 12
CUAC / Management Accounting for Business / 48 hrs / 12 hrs / 120 / 12
Semester Total / 600 / 60
Cumulative total / 1200 / 120
Second Year Semester 1
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lectures
hours / Tutorials /Visits
CUAC106 / Commercial Law / 48 hrs / 12 hrs / 120 / 12
CUIM 206 / E-Business / 48 hrs / 12 hrs / 120 / 12 / CUIT112
CURMCS / Buyer and Consumer Behaviour / 48 hrs / 12 hrs / 120 / 12
CURMCS / Selling and Sales Management / 48 hrs / 12 hrs / 120 / 12
CUAC / Financial Management / 48 hrs / 12 hrs / 120 / 12
Semester Total / 600 / 60
Cumulative total / 1800 / 180
Second Year Semester 2
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lectures
hours / Tutorials/ Visits
CURMCS / Brand Management / 48 hrs / 12 hrs / 120 / 12
CUEB206 / Corporate Governance & Business Ethics / 48 hrs / 12 hrs / 120 / 12
CUIM / International Marketing Management / 48 hrs / 12 hrs / 120 / 12
CUIM / International Trade Theory and Policy / 48 hrs / 12 hrs / 120 / 12 / CUIM120
CURMCS / Business Research Methods / 48 hrs / 12 hrs / 120 / 12
Third Year Semesters 1 & 2
CUIM / Industrial Attachment Continuous Assessment / 200 / 20 / All semester 1, 2 3 and 4 courses
Industrial Attachment Report / 400 / 40
Fourth Year Semester 1
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lectures
hours / Tutorials/ Visits
CUIM / International Marketing Research / 48 hrs / 12 hrs / 120 / 12
CUPLT / Logistics and Supply Chain Management / 48 hrs / 12 hrs / 120 / 12
CUIM / Relationship Marketing / 48 hrs / 12 hrs / 120 / 12
CUIM / Services Marketing / 48 hrs / 12 hrs / 120 / 12
CUIM423 / National Export Strategies and Policies / 48 hrs / 12 hrs / 120 / 12
CUIM426 / Project in International Marketing / 48 hrs
Fourth Year Semester 2
Code / COURSE TITLE / Contact Hours / Notional Hours / Credits / Prerequisite
Lectures
hours / Tutorials/ Visits
CUEB406 / Strategic Management / 48 hrs / 12 hrs / 120 / 12
CUIM426 / Project in International Marketing / 240 / 24
CUIM422 / Applied Export Marketing Management / 48 hrs / 12 hrs / 120 / 12
CUIM / Trade Finance / 48 hrs / 12 hrs / 120 / 12