Logo Usage and Style Guidelines

Share Our Strength’s Dine Out For No Kid Hungry

March 19, 2013

LOGO USAGE GUIDELINES:

Dine Out For No Kid Hungry logo: (ask your account manager for logo and usage specifications)

  • Use only for communications to the restaurant/foodservice industry around Dine Out activation in September, Dine Out restaurant recruitment, and any industry b2b media around the program.
  • Share Our Strength is the primary user of this logo. Restaurant or corporate partners would only use this logo if/when helping us recruit Dine Out For No Kid Hungry restaurant partners, when cultivating industry sponsors for the program, when talking to industry media about the program, or when activating a restaurant trade promotion during September( e.g. SCA’s 2012 Ad-A-Glance promotion).

No Kid Hungry logo: (logos and usage specifications available from your account manager or in the Online Resource Center)

  • Use for all communications to consumers about Dine Out For No Kid Hungry activations in September.
  • Restaurant and corporate partners will use this logo on all in-store POP materials, consumer media outreach and other consumer marketing communications around their Dine Out activation in September.

TEXT USAGE GUIDELINES (examples of Correct, Incorrect and Shortened usage follow the Guidelines)

Share Our Strength’s style guidelines are based on rules outlined in The Associated Press Stylebook*.

Please refer to these guidelines when writing about Share Our Strength’s Dine Out For No Kid Hungry Questions? Contact Cate Puzo at .

1st usage in a text document (print or digital)

  • Use full brand name, including “Share Our Strength’s” at the front.
  • Exceptions: When brand’s full logo appears on the same page as the text, when appearing as a hyperlink to a webpage bearing the brand’s logo or if the brand is No Kid Hungry. It is preferable to say “Share Our Strength’s No Kid Hungry campaign” but is not legally required.
  • Use brand’s correct trademark (® or ™) as a superscript at the end of the brand name, in the same font size and style as the brand name.

Exceptions: The mark is not required in headings or headlines, on pages where the brand’s logo also appears, or if hyperlinked to a page with the brand’s logo, or in e-communications such as newsletters or direct appeals for action.

  • Use the same font and style for the brand name as the rest of text, i.e. do not boldface or italicize our brand name.
  • Capitalize only the 1st letters of each word in the brand name.

Subsequent usage in a text document (print or digital)

  • Correct shortened brand names (see table below) may be used without trademark in all subsequent uses in print or digital works. For our purposes, a “work” is a print article, story, or publication, electronic document, or website.
  • All other guidelines re: font and capitalization (above) apply.

Brand name URLs:

  • Preferred usage: Capitalize the first letter of each word in the url and omit the brand’s trademark. Omit the prefix, “www” unless it’s necessary for clarity.

“The” with our brand names:

  • Preferred usage: Omit the article “T/the” before any of our brand names unless it is grammatically essential for clarity.

Table of Examples:

The tables below contain the correct first usage, incorrect first usage, and approved second/subsequent usage for our brands other commonly used phrases, terms and words.

Share Our Strength Brands

Correct First Usage / Incorrect 1st Usage / Approved 2nd and subsequent usage
Share Our Strength®
Strength.org
Use when referring to the organization, the author or owner of the No Kid Hungry campaign. / SOS
SOS.org / Share Our Strength
Strength.org
Preferred:
Share Our Strength’s No Kid Hungry®. [“Share Our Strength’s” can be dropped if the No Kid Hungry logo is on the same piece/page or if space is tight.]
Use in all consumer communications around the program, restaurant activations or promotions in September.
Do not use “Dine Out For No Kid Hungry” in consumer communications
NoKidHungry.org
Preferred:
Share Our Strength’s No Kid Hungry® campaign. [“Share Our Strength’s” can be dropped if the No Kid Hungry logo is on the same piece/page or if space is tight.]
Preferred:
Share Our Strength’s No Kid Hungry® pledge. [“Share Our Strength’s” can be dropped if the No Kid Hungry logo is on the same piece/page or if space is tight.]
Preferred:
Share Our Strength’s No Kid Hungry® movement. [“Share Our Strength’s” can be dropped if the No Kid Hungry logo is on the same piece/page or if space is tight.]
No Kid Hungry® state and city campaigns / No Kid Hungry
NO KID HUNGRY
NKH
NKH.org
No Kid Hungry® Campaign
No Kid Hungry C/campaign®
No Kid Hungry® Pledge
No Kid Hungry P/pledge®
No Kid Hungry® Movement
No Kid Hungry M/movement®
No Kid Hungry® I/initiative(s)
No Kid Hungry I/initiative(s)
No Kid Hungry® State and City Campaigns
No Kid Hungry State and City Campaigns
No Kid Hungry L/local campaigns / No Kid Hungry
NoKidHungry.org
The campaign…
The pledge
The movement…
Not approved usage
(The) campaigns
Share Our Strength’s Dine Out For No Kid Hungry™ [with “TM” not circle-R]
Use only for communications to the restaurant/foodservice industry around program activation in September, restaurant recruitment, or any industry b2b media around the program.
If referring to the action of dining out, use the unbranded, lower-case words, “dining out for No Kid Hungry”.
Example: “Share Our Strength will be encouraging consumers to dine out for No Kid Hungry this September.”
DineOutForNoKidHungry.org / Share Our Strength’s Dine Out For No Kid Hungry®
Dine Out For No Kid Hungry™
Dine Out For No Kid Hungry®
Dine Out or DINE OUT
DO, DOFNKH or DONKH
DOFNKH.org or DONKH.org / Dine Out For No Kid Hungry
DineOutForNoKidHungry.org
summer meals program(s)

Other Commonly Used Words, Terms

Correct 1st usage in document / Incorrect Usage / Approved 2nd and subsequent usage
kid/kids
vs.
child/children
[Use interchangeably.]
…No Kid Hungry campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day.
or
…No Kid Hungry campaign to ensure all children in America get the healthy food they need, every day.
or
…No Kid Hungry campaign to end childhood hunger in America / “by 2015” [in reference to No Kid Hungry campaign] / Preferred usage: use full description first time No Kid Hungry campaign is used.
kids at risk of hunger
or
at-risk kids [with hyphen]
or
kids struggling with hunger / hungry kids
kids experiencing hunger
at risk kids [no hyphen] / same as 1st usage
healthy
or
nutritious
[Hint: use one or the other, not both] / healthy and nutritious
nutritious and healthy
well-balanced /
food-insecure [hyphenate when modifying a noun, e.g. food-insecure families] / food insecure
low income [no hyphen when not modifying a noun. e.g., “The family qualifies as low income.”]
low-income [with hyphen when modifying a noun. E.g., “Low-income families can qualify for the School Breakfast program.”] / low-income
low income

1