Best Practice Sharing
Please fill this out and return it to so we can share it with our chapter leadership community.
Chapter Name:
- Program, Product, Service or Activity Name:
The North Texas Economic Forum. Jointly hosted by ACG, FEI and NACD. - Goal of the program/service/product and why:
A premier event, providing a look at economic conditions and trends in north Texas, along with education and networking. - What are benefits or values gained by members, prospects, attendees, etc?
- Interesting perspectives on the North Texas economic conditions and trends
- Education / CPE credits if applicable
- Networking with 500+ financial professionals in the region
- When was this program/service/activity launched?
ACG-DFW had this program, on its own, for a number of years.
Four years ago, we collaborated with FEI and NACD to put on a bigger, combined event. - What is the format and logistics of this program or activity?
(e.g, how often does it occur, etc)
It is once a year, in mid to late January.
It draws about 600 attendees for the 3 organizations and is held in a large ballroom at an upscale hotel.
There is an afternoon educational speaker session, then happy hour networking, then a plated dinner with keynote speaker.
- What are measures of success for the program/activity?
(e.g., new members, new sponsors, higher retention rate, community support)
- Number of attendees = networking opportunities, especially across groups
- Sponsorship dollars = support from the sponsors
- Survey and informal feedback from the attendees.
- What are/were the expected outcomes?
- A quality, high-profile event.
- Promote the brand of the event, and of the hosting organizations, including ACG
- What are some lessons learned?
- Generally, all about inter-group dynamics.
- Important to understand the economic models of each of the hosting groups
- Determine roles/responsibilities for all the activities to produce the event.
- Determine leadership roles for the broad, intergroup team. Communicate regularly.
- Work hard to get sponsorship dollars
- What will you do differently next time?
- Work harder to align the vision between the groups. Maintain leadership support from all groups.
- More regular and thorough team conference calls and/or coordination meetings.
- Start sponsorship efforts earlier and at higher levels.
- Figure out a way to promote it more deeply within the ACG membership.
- Better coordination between groups, including smoother registration.
- Address admin and working styles more deeply to avoid gaps and friction.
Additional Comments: