Maximize Your Exposure
A Guide to LeveragingYourCertified for Microsoft DynamicsAchievement
For Great Public Relations Exposure
Congratulations on having your solution successfully Certified for Microsoft Dynamics.
The hard work and dedication your company has put toward the success of Microsoft Dynamics has provided agreat public relations opportunity to share your success with customers, prospects and the business community by gaining exposure through your local and regional media.
In an effort to assist you in publicizing your company’s achievement and expertise, included below are tips for getting the word out along with a customizable media release template that can be issued in your local market.
Tips for Maximizing Exposure
- Send the media release via e-mail to the business or technology editor of your local newspaper and other media entities that might find your story interesting.
- Followup with a phone call the next day and offer resources for interviews and additional information.
- Watch for business technology news events happening in your area.When these events do occur, feel free to reach out to your local media market as an “expert” on the subject.
- Don’t forget to send the release to your customers, prospects and business colleagues.In addition, your local, regional or state chamber of commerce, along with other business organizations that you might belong to, are always interested in your achievements.
- Send out release via a wire service, such as PR Newswireor Business Wire.
Instructions for Media Release Template
To customize the media release, simply replace the italicized words and sample EXAMPLE paragraphs with specific information about your company.
Again, congratulations on this achievement.Please contactKevin Glew, senior program managerfor Microsoft Dynamics ISV Sales and Marketing, with any questions, at .
MEDIA RELEASE TEMPLATE
FOR IMMEDIATE RELEASE
For Additional Information:
[Contact Name, Phone Number, E-Mail Address]
[Business Name] Earns CertiFied for Microsoft Dynamics AccredITation
[Certified Solution] Has Met Microsoft’sHighest Standard for Partner-Developed Software Solutions
[City, State — Date, YEAR—][Business Name]announced today that its [certifiedsolution], [short description of the solution], is now Certified for Microsoft Dynamics, which signifies that the solution has met Microsoft Corp.’s highest standard for partner-developed software.By successfully meeting all certification requirements, [certified solution] can now carry the distinct Certified for Microsoft Dynamics logo.
Solutions that are Certified for Microsoft Dynamics havedemonstrated development quality and compatibility with the Microsoft Dynamics product on which it runs by passing rigorous VeriTest software solution testing for Microsoft Dynamics and areprofiled in the Microsoft Partner Solution Profiler tool.In addition, the Microsoft Dynamics partner must have customerswho are successfully using the certified solution and are willing to recommend it, beenrolled in a Partner Service Plan with Microsoft,and be a Gold Certified Partnerin the Microsoft Partner Program.
For customers, Certified for Microsoft Dynamics helps identify Microsoft Dynamics solutions that have been tested for compatibility, meet highquality standards, and are successfully used by existing customers.This certification represents a significant step in elevating the standard for partner-developed software solutions for industry-specific business applications.By highlighting these solutions, Microsoft also creates new opportunities for partners to expand their resellerchannel and to better promote their packaged Microsoft Dynamics solution for customers.
By requiring both the software solution and the partner to meet our highest standards, Microsoft is assuring customers that these certifiedsolutions work with their investments in Microsoft Dynamics. Microsoft congratulates [Business Name] on achieving the Certified for Microsoft Dynamics status for [certified solution] by demonstrating its success and commitment in delivering a leading Microsoft Dynamics solution.
[Position your solution here.(Adda paragraph about your certifiedsolution’s value proposition to customers and unique features.)]
[Position your business here. EXAMPLE: [Business Name] provides implementation, training and consultation in [location] for small, midmarket and corporate businesses using business applications.[Business Name] specializes in [list Microsoft Dynamics products here], with solutions such as [X and Y] that help leading global companies across industries including [X, Y,and Z] achieve success.]
[Insert your quote about your business success here. EXAMPLE: “[Business Name] has always been committed to software excellence, and achieving the Certified for Microsoft Dynamics designation for [certified solution] is a reflection of that commitment,” said [Partner Spokesperson, Title, Partner Company Name].]
About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer-relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.
About [Business Name]
[Insert company boilerplate here]
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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.