Maddie S Pet Rescue Project in ______

Maddie’s® Pet Rescue Project in ______

In order to recognize Maddie’s Fund® and Maddie, the Miniature Schnauzer who made possible funding for Maddie’s® Pet Rescue Project in ______(“Maddie’s® Project”), the Lead Agency, on its own behalf and on behalf of all participating groups, agrees to include the following recognition as it administers Maddie’s® Project.

Press Packages: Press packages distributed by the participating groups announcing Maddie’s® Project will contain Maddie’s Fact Sheets, to be provided by Maddie's Fund.
Press Releases: All press releases issued by the participating groups referring to Maddie’s® Project will include the full paragraph set forth below, “About Maddie’s Fund”.*
Websites: The Lead Agency will maintain Maddie’s website pages on its website. Each of these Maddie’s website pages will prominently display the Maddie’s Fund logo, a picture of Maddie, and a link to the Maddie’s Fund website, and each will include the Maddie’s Fund® Website Information, to be provided by Maddie's Fund. Each participating group that receives funding from any Maddie’s Fund grant and that maintains a website will prominently display the Maddie's Fund logo on its website homepage or on the page of its website that shows dogs and cats for adoption.
Promotional and Publicity Materials: Posters, flyers, brochures, handouts, banners, and advertisements that are produced by the participating groups and that describe Maddie’s® Project, or publicize events/promotions underwritten by Maddie’s Fund, will include the Maddie’s Fund logo and acknowledge the sponsorship of Maddie’s Fund.

Adoption Events: The Lead Agency will ensure that at least one staff member or volunteer appears in a Maddie dog costume at adoption events organized by the Lead Agency and remains throughout the event to interact with the public. The costume will be provided by Maddie’s Fund.

Posters: The Lead Agency and each participating group that receives more than $______in any one year from any Maddie's Fund grant will display a poster of Maddie in its shelter lobby or other area approved by Maddie’s Fund. The poster will be provided by Maddie's Fund.
Stickers: The Lead Agency and each participating group that receives more than $______in any one year from any Maddie’s Fund grant will place “Maddie” stickers on the adoption paperwork given to new adopters. The stickers will be provided by Maddie’s Fund.
Patches: The Lead Agency will place “Maddie” embroidered patches on “Adopt Me” vests, used by the Lead Agency or any participating group at adoption events or other adoption venues. The vests will be provided by the Lead Agency; the patches will be provided by Maddie’s Fund.
Journals and Newsletters: Any mention of Maddie funded programs in journals or newsletters published by any participating groups will include, at a minimum, the full paragraph set forth below, “About Maddie’s Fund”.*
Humane Education Materials: All participating groups are encouraged to liberally distribute Maddie’s Tail Wag, an activity book for children, at events and at the shelters, and to use the book in currently existing humane education programs. Maddie’s Tail Wag will be provided by Maddie’s Fund.

Public Speaking: Talks and other presentations by any participating group before civic or community groups, veterinarians, or the press about Maddie’s® Project will acknowledge the sponsorship of Maddie’s Fund.
Materials and Media Lists: Twice per year, the Lead Agency will provide Maddie’s Fund with a listing of publicity Maddie’s® Project has generated and copies or samples of all publicity materials the participating groups have produced to promote Maddie’s® Project.

To assist the Lead Agency in carrying out this Maddie Recognition Plan, Maddie’s Fund will provide the Lead Agency with electronic and print versions of the following items:

The Maddie’s Fund® logo
A photo of Maddie
Maddie’s® Fact Sheets
“What Is Maddie’s Fund®?”
“Thanks to Maddie”
Maddie's Fund® Website Information
The paragraph set forth below, “About Maddie’s Fund”*
“Maddie” costume
“Maddie” patches for “Adopt-Me” vests
“Maddie” stickers
“Maddie” posters ready for hanging

*About Maddie’s Fund: Maddie’s Fund®, The Pet Rescue Foundation ( is a family foundation funded by Workday and PeopleSoft Founder Dave Duffield and his wife, Cheryl. Maddie’s Fund is helping to create a no-kill nation where all healthy and treatable shelter dogs and cats are guaranteed a loving home.

To achieve this goal, Maddie’s Fund is investing its resources in building community collaborations where animal welfare organizations come together to develop successful models of lifesaving; in veterinary colleges to help shelter medicine become part of the veterinary curriculum; in private practice veterinarians to encourage greater participation in the animal welfare cause; and in the implementation of national strategies to collect and report shelter statistics. Maddie’s Fund is named after the family’s beloved Miniature Schnauzer who passed away in 1997.