BA3301-002

Group 6

Lauren Bruskas

Page Warner

Katelyn Billings

Rena Mcneil

Morgan Wellinghoff

Alyssa Cimonetti

Chapter 9 Quiz

1. ______is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions.

a. Decision support system

b. Marketing mix

c. Marketing information

d. Marketing research

2. ______is defined as the specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making information.

a. Marketing research problem

b. Marketing research objective

c. Management decision problem

d. Secondary data

3. What is the type of data that's main advantage is that they will answer a specific research question that secondary data cannot answer?

a. Primary Data

b. Secondary Data

c. Research Data

d. Aggregate Data

4. Which of the following is NOT a type of interview process outlined by the textbook?

a. Mall Intercept Interview

b. Classroom Interview

c. Computer Assisted Personal Interviewing

d. Executive Interview

5. Which of the following is NOT one of the basic types of questions asked in a questionnaire?

A. Open-ended question

B. Closed-ended question

C. Scaled-response question

D. Embarrassing question

E. None of the Above

6. What situation(s) does observation research rely on?

A. People watching people

B. People watching an activity

C. Machines watching people

D. Machines watching an activity

E. All the Above

‪7. Which of the following is NOT one of the probability samples?‬

a. Stratified Sample

b. Cluster Sample

c. Judgement Sample

d. Simple Random Sample

8. Which of the following is NOT an experiment variable?

a. Shelf space

b. Sales

c. Price

d. Advertising Theme

e. All of the above

9. Which of the following is NOT an advantage of internet surveys?

a. Dramatically reduced costs

b. Generalized questions and data

c. Improved respondent participation

d. Contact with the hard-to-reach

10. Scanner- based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising, ______, and pricing they are exposed to and the things they buy.

a. Product

b. Market

c. Promotion

d. Target

Answers

1. a

2. b

3. a

4. b

5. d

6. e

7. c

8. b

9. b

10. c

Group 7 – Quiz Chapter 9

  1. Which of the following is not a secondary resource?
  2. Annual reports
  3. Interviews
  4. Reports to stockholders
  5. Product testing results
  6. The research design answers all of the following except?
  7. How and when the data will be gathered
  8. How the data will be analyzed
  9. Which research questions will be answered
  10. How long the research will take
  11. Primary data is
  12. Information used for the first time
  13. Information that is the easiest to acquire
  14. Data that you already have
  15. Data that fairly inexpensive
  16. Executive interviews, mail interviews, and telephone interviews are all examples of
  17. Ways to get a new job
  18. Types of survey research
  19. Types of data collecting
  20. Observational researching
  21. All of the following are observational situations except
  22. People watching people
  23. Machines watching people
  24. Machines watching machines
  25. People watching an activity
  26. What is the most popular technique for gathering data?
  27. Primary data
  28. Survey Research
  29. Piggyback studies
  30. Observational research
  31. Questionnaires should include what type of questions?
  32. Open-ended questions
  33. Close-ended questions
  34. Scaled-response questions
  35. All of the above
  36. Which of the following is not an example of a probability sample?
  37. Convenience sample
  38. Random sample
  39. Stratified sample
  40. Cluster sample
  1. When a sample does not represent the target population, this is called:
  2. Sampling error
  3. Frame error
  4. Random error
  5. Technique error
  6. The “universe” is defined as:
  7. The population from which a sample will draw from
  8. A subset from a larger population
  9. All of the people in the world
  10. The employees at the client’s company
  1. B
  2. D
  3. A
  4. B
  5. C
  6. B
  7. D
  8. A
  9. A
  10. A