Press Release

14 July 2010

“HUMAN LIFE LOOP” MARKS THE LAUNCH OF AGE UK IN NORFOLK

Age UKs in Norfolk celebrated the launch of their new brand in a rather unique way, with the creation of a giant “Human Life Loop” outside one of Norwich’s most iconic buildings.

Over 100 people – including local television and radio presenter Helen McDermott, who compered the event – gathered outside the glass-fronted Forum building in Norwich on Tuesday 13 July, donning pink, blue, green and orange t-shirts and joining hands to form the symbol of the Age UK logo.

Members of the Human Life Loop included staff and volunteers from Age UK Norfolk, Age UK Norwich and Age UK North Norfolk, as well as partner organisations, representatives from local businesses, supporters and members of the public. Even the Lord Mayor and Sheriff of Norwich were roped in to wearing co-ordinating t-shirts, accessorised by their ceremonial chains!

Gemma Pendleton, Publicity and Marketing Officer at Age UK Norfolk, commented: “The Human Life Loop event seems to have captured the imagination of our local community – we are delighted that so many people took part to help us launch Age UK in Norfolk. Coming up with such a novel idea has also helped us secure widespread media coverage – both in the press and on local radio. Getting this level of local support right at the beginning of our new brand launch is fantastic, as we can build on its success to promote our new brand identity across the county”.

Ends

For further information please contact:

Gemma Pendleton, Publicity & Marketing Officer on 01603 785251, 07717 798187 or

Notes to Editors

  1. Age UK Norfolk is a countywide independent charity that works with others to make later life fulfilling and enjoyable. We are a brand partner of Age UK, the charity formed following the national merger of Age Concern and Help the Aged.
  1. In 2008/2009, Age UK Norfolk’s Information and Advice Service received 6,395 calls/visits from older people in Norfolk.
  1. Age UK Norfolk’s Benefit Take-up Outreach Service provides specialist benefits advice and practical help with filling out benefit forms for older people and their carers in their own home. In 2008/2009, Age UK Norfolk benefit outreach workers assisted 942 people to increase their income, which in monetary terms equates to £1,077,627.
  1. Age UK Norfolk runs four Community Support Centres across Norfolk, providing respite and day services, as well as an information resource to older people in New Costessey, Acle, Methwold and Diss. In 2008/2009 our Community Support Centres provided 12,381 days/nights of 24 hour respite care, 9,777 mobile meals and 11,195 days of day service support.

Age UK Norfolk, 300 St Faith’s Road, Old Catton, Norwich NR6 7BJ

T 01603 787111 F 01603 301371 E

Age UK Norfolk is the operating name of Age Concern Norfolk, a Charitable Company limited by guarantee Registered in England No 03783205. Registered Charity No 1077097.