HOLIDAY PLANNER 2010
SOCIAL NORMING VERSION
SAMPLE NEWS RELEASE
Note: Before filling in the names of the Organization and Organization Spokesperson, you MUST contact them to obtain their permission to use their names in this press release, and you must get their approval for the language of their quotations, and any changes or additions they may require. Only after this is done should you send out the press release.
FOR IMMEDIATE RELEASE: [Date]
CONTACT: [Name, Phone Number, E-mail]
A Little Holiday Cheer Can Go a Long Way On Our Roads
This Holiday Season
Remember: Buzzed Driving is Drunk Driving
[City, State]— As party-goers celebrate the holidays with friends and family, [Local Organization] reminds everyone to keep the party off the road. Remember, Buzzed Driving is Drunk Driving.
“After hearing about the dangers of drinking and driving time after time, most people have gotten the message if they’re planning on drinking they should always plan a safe way home,” said [Local Leader]. “But sadly, millions of Americans still think they are invincible and regularly choose to get behind the wheel after having a few drinks.”
[Local Leader] said parents should take note that young males were at particularly high risk, with nearly one-quarter admitting to riding with someone who should not have been behind the wheel in the past year.
“We know that the holiday season can be one of the deadliest and most dangerous times on America’s roadways due to an increase in drunk driving,” [Said Local Leader]. “Don’t let your 2010 end in an arrest or worse death. Remember, whether you’ve had way too many or just one too many, it’s not worth the risk!”
[He/she] then explained, during the month of December 2009, 753people were killed in crashes that involved a driver or motorcycle rider (operator) with a blood alcohol concentration (BAC) of .08 or higher.[INSERT LOCAL STATS]
-More-
[Local Leader or Organization] recommends these simple tips for a safe holiday season:
- Plan a safe way home before the festivities begin;
- Before drinking, designate a sober driver;
- If you’re impaired, use a taxi, call a sober friend or family member, or use public transportation;
- Use your community’s Sober Rides program [insert your local Sober Rides specifics here];
- If you happen to see a drunk driver on the road, don’t hesitate to contact your local law enforcement;
- And remember, Friends Don’t Let Friends Drive Drunk. If you know someone who is about to drive or ride while impaired, take their keys and help them make other arrangements to get to where they are going safely.
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