Curriculum Vitae

Dr.Abdel Halim Issa Abdullah Al-Zu’bi

- Date of birth: 15/1/1959

- Place of birth: Amman

- Nationality: Jordanian.

- Marital status: Married with (4) children.

- Telephone nos.: Home: 00962 6 4201407 / Jordan.

Mobile: 00962 / 0777 496000 & 0777 420000 / Jordan.

- Permanent address: Marj Al-Hamam Alawsatt, Hi Al-Sadeq, Ibrahim Qaberttai Street, Villa no.19 Amman-Jordan.

- Postal address: P. O. Box: 57, Code: 11710, Naur, Amman-Jordan

- Email address:

- Education:

  • B. A Business Administration / Economics & Statistics, University of Jordan (Jan, 1981).
  • MPhil/PhD Marketing / Consumer Behaviour, Huddersfield University, U.K (April, 2008). Thesis title “Consumer Socialisation in Jordan: A Study of Father-Child Dyads in the Convenience Grocery and Food Products”.

- Work History

  • Vice Dean for academic affairs, Business College, Al-Balqa' Applied University-Jordan for academic years 2015/2016 & 2016/2017.
  • Assistant Professor-Al-Balqa' Applied University-Jordan/Business College, Marketing Department (October, 4th, 2009 to present).
  • Assistant Professor-Al-Isra Private University-Jordan (Private University)/ Faculty of Administration and Finance-Marketing Department (October, 5th, 2008 to October, 3rd , 2009).
  • Part time–lecturer during the summer course of 2007/2008 (Philadelphia and Petra Universities) - Jordan.
  • President’s Advisor; the Director General of Financial and Administrative Affairs / Al-Balqa’ Applied University-Jordan (30/9/2001 –28/2/2003).
  • President’s Advisor / Al-Balqa’ Applied University-Jordan (1/5/2008– 1/10/2009).
  • President’s Assistant for Administrative and Financial Affairs / Al-Balqa’ Applied University-Jordan (12/4/2001 - 29/9/2001).
  • Director General of Financial and Administrative Affairs / Al-Balqa’ Applied University-Jordan (15/8/1997 - 11/4/2001).
  • Chairman of the Central Tendering Committee/ Al-Balqa’ Applied University-Jordan (15/8/1997 - 29/9/2001 and 20/4/2002 - 28/2/2003).
  • Chairman of the Administrative Staff's Affairs Committee/ Al-Balqa’ Applied University-Jordan (15/8/1997 - 29/9/2001).
  • Chairman of Athletic Union of Public and Private Community Colleges-Jordan (1/1/1998 - 29/9/2001).
  • Administrative Assistant to the Dean of Faculty of Engineering and Technology / University of Jordan-Jordan (1983-1997).
  • Liaison Officer of European Union projects at the University of Jordan / Faculty of Engineering and Technology (1984-1993).
  • Liaison Officer and Coordinator of U.S AID projects at the University of Jordan / Faculty of Engineering and Technology (1988-1994).
  • Coordinate and supervise the financial and administrative affairs of the Industrial Outreach Programme / Faculty of Engineering and Technology-University of Jordan (1989 - 1997).
  • Accountant, part time basis, for IRD-MACRO/Westing House Company (1988 -1994) for their project at the University of Jordan/ Faculty of Engineering and technology.
  • Military service (1981-1983).

- Publications:

  • Al-Zu’bi, A., & Crowther, G. (2007). The role of focus group discussions to explore young children shopping behaviour: a case study from Jordan, Academy of Marketing Conference (Marketing Theory into Practice) July, 3-6, Kingston University, London, UK, pp. 1-10.
  • Al-Zu'bi, A., Crowther, G., & Worsdale, G. (2008). Jordanian children’s perception of fathers’ communication structures and patterns: scales revision and validation, Young Consumers, 9(4), pp. 265-281. This paper has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2009/ Emerald Group Publishing Limited.
  • Al-Zu'bi, A., & Hassoneh, A. (2009). The influence of oil prices fall on Jordanian families' orientations towards shopping during the fourth quarter of 2008, Journal of Baghdad College of Economic Sciences University, June, 2009, (20/B), pp. 1-23.
  • Al-Zu’bi, A. (2012). The Relationship between Jordanian Fathers’ Communication Structures and Patterns and Fatalism/Locus of Control, Academy of Marketing Conference/Catching the Technology Wave, July, 2-5, Southampton University, UK, pp. 1-10.
  • Al-Zu’bi, A. (2015). Is consumer self-confidence intervenes the relationship between shopping motives and search for dress information? International Journal of Marketing Studies, 7(5), pp. 94-106.
  • Al-Zu’bi, A. (2015). Mother-Daughter Intergenerational Influence on Clothing Products: Cultural Perspectives, American Journal of Business and Management, 4(4), pp. 203-213.
  • Al-Zu’bi, A. (2016). The direct and indirect influences of locus of control on Jordanian’s parents communication patterns: consumer socialisation and cultural perspectives, Journal of Islamic marketing, Vol. 7(2), pp.167 - 186.
  • Alwan, H., & Al-Zu’bi, A. (2016). Determinants of internet banking adoption among customers of commercial banks: An empirical study in the Jordanian banking sector, International Journal of Business and Management, Vol. 11(3), pp 95-104.
  • Al-Nsour, A., & Al-Zu’bi, A. The impact of product’s competition strategy on the financial and non-financial performance of small enterprises at AL-Balqa Governorate, accepted for publication in Jordan Journal of Business Administration.

- Supervision

  • Supervise undergraduate students' projects.
  • Successfully supervised the following Master students dissertations:

- The impact of staffing strategy on the effectiveness of marketing management (A field study at medical manufacturer sector in Jordan)/Mohammed Al-Hirari, Al-Balqa' Applied University.

- The affect of human resources strategy on sales people’s attitudes and behaviours at Al-Hikma Pharmacy Groups/Taher Al-Nousor, Al-Balqa' Applied University.

- The impact of E-Marketing environment's factors on Jordanian’s online shopping Behaviours” A survey study at Jordanian Universities in Amman and Al-Balqa's Provinces/ Ahmad Al-Zu'bi, Al-Balqa' Applied University.

- Studying the green consumption behaviour of students and employees at Al-Balqa Applied University/Belal Awamleh, Al-Balqa' Applied University.

- The impact of marketing strategies on the performance of small enterprises: A field study for small enterprises at AL- Balqa Governorate/Ashraf Al-Nousor, Al-Balqa' Applied University.

- Studying Jordanian and non-Jordanian patients’ behaviour towards drug products used in treatment–an empirical study for the patients of the National Center for Diabetes, Endocrinology & Genetics-Amman / Bayan Hiyassat, Al-Balqa' Applied University.

- The role of branding in Architectural and Engineering (A/E Business) consulting services firms' performance–A field study for firms located in Amman/Rula Jumah, Al-Balqa' Applied University.

- Studying the Impact of reference groups and self-mage of employees' female young adults residence in Madaba city on their decision making styles related to apparels.

- Courses Taught

  • Consumer behaviour.
  • Principles of marketing.
  • Marketing strategies.
  • SME marketing.
  • Distribution channels.
  • Services marketing.
  • Negotiation skills.
  • Pricing strategies.
  • Marketing Engineering.
  • Computer applications in marketing.
  • Advanced marketing management.
  • Advanced research methodology.
  • Principles of management.
  • Principles of management in English.

- Training (as trainer)-Industrial Outreach Programme 1996-1997

  • Purchasing analysis techniques for greater profit and power.
  • ISO 9000 applications on modern purchasing analysis techniques.
  • Developing leadership and motivation skills towards productivity improvements.
  • Managerial skills for successful team building.
  • Developing leadership skills.

- Training Courses:

  • Simplifying Administrative Procedures / Public Administrative Institution, Amman-Jordan, 1987.
  • Purchasing Analysis Techniques for Greater Profit and Power /American Management Association, New York, USA, 1994.
  • Basic Project Management: Planning, Scheduling, and Control /American Management Association, New York, USA, 1994.
  • Senior Project Management / American Management Association, New York, USA, 1994.

- Academic Association:

  • Member of Academy of marketing of UK for many years.

- Committees:

Member of the following councils and committees:

  • Member of the University council for the academic year 2011/2012.
  • Member of College Council for the academic years 2013/2014 & 2015/2016.
  • Strategic planning committee/ Al-Balqa’ Applied University (BAU) (15/8/1997 - 29/9/2001).
  • Developing and upgrading the higher education sector funded by the World Bank's loan/ BAU (15/8/1997 - 29/9/2001).
  • Developing and upgrading community colleges funded by Canadian’s grant/ (BAU) (15/8/1997 - 29/9/2001).
  • Organizing and developing BAU’s buildings (15/8/1997 - 29/9/2001).
  • The committee of synchrotron project / (BAU).
  • The committee of rebuilding menber Salah Al-ddin Alayobi/ Ministry of Islamic and Pilgrimage Affairs.
  • The Administrative Staff Affairs Committee / Al-Isra Private University-Jordan for the academic year 2008-2009.
  • The Central Tendering Committee / Al-Isra Private University-Jordan for the academic year 2008-2009.
  • The library Committee / Al-Isra Private University-Jordan for the academic year 2008-2009.

- Personal Quality:

  • Working in a highly competence and pressure work environment and face challenges.
  • Full command (fluency) of Arabic and English both verbal and written.
  • Full command of using SPSS and AMOS as part of Structural Equation Modelling for quantitative research.
  • Full command of qualitative research analysis.