General Guide to Planning a Walk

General Guide to Planning a Walk

Audience: Plan National Walk@Lunch Day primary contact, Accounts

Use:Can be sent to contacts via email or direct mail two months prior to the event

Planning aNational Walk@Lunch Day® walk is easier than you think.While walks can vary in the number of participants, there are a number of steps that must take place to ensure a successful walk.The timeline below provides critical information for those planningaNational Walk@Lunch Day walk.

March

Begin reaching out to event spokespersons and VIPs you would like to speak at your event

Identify a spokesperson to represent your walk with local media

Contact vendors that will be needed at the walk (catering services, sound crew, photographer, etc.)

Begin outreach to organizations invited to participate in your National Walk@Lunch Day event

Download and customize the ready-to-print National Walk@Lunch Day promotional materials provided via BlueWeb. (Don’t forget to print the materials.)

April

Distribute promotional event materials to target audiences

Finalize and distribute press release to local media

Finalize and distribute media advisory to local media

Finalize a detailed Run-of-Show for the planning team, outlining every component of the event

Conduct any final outreach to participants the morning of the walk

May

Send “Thank You” letters to spokespersons, VIPs, and those who helped with the planning and execution of the walk

Employer Website Copy

Audience: Employer Accounts
Use: Copy should be posted to website approximately one month prior to event

TURN A WORKING LUNCH INTO A WALKING LUNCH

Join [EMPLOYER NAME] and tens of thousands of walkers nationwide for National Walk@Lunch Day® on April 25, 2018.

National Walk@Lunch Day can be the first step toward making a big difference in the health of all Americans.When done briskly on a regular basis, walking can help:

Decrease the risk of heart attack and type-2 diabetes

Control weight

Improve muscle tone

Reduce stress

Take your first steps toward a healthier life on April 25 at [LOCATION].[EMPLOYER NAME]’s employees will gather for a brisk 30-minute walk at [TIME HERE].Walkers will receive [INSERT GIVEAWAYS] to help them begin a daily walking routine and manage their health.

[ADDITIONAL EVENT INFORMATION HERE].

This walk at lunch is an easy and fun way to begin your own walking routine and manage your health.For more event information, contact [INSERT CONTACT NAME, PHONE NUMBER AND EMAIL ADDRESS].

Walking benefits taken from Mayo Clinic’s, “Walking: Trim your waistline, improve your health," April 18, 2013.