Date: Due: Section III: Part a Section V: Part D

PLANNING & RESEARCH: ENTREPRENEURIAL

ESSENTIALS

SESSION 2

Date: Due: Section III: Part A Section V: Part D

CLASS OPENER (10 MIN.)

•  Articles of interest, best / worst news, brainteaser, etc.

INSTRUCTOR TOPICS (60 MIN.)

(15 min.) 1. What Is Business Planning?

  Understanding the Planning Cycle

  Business Goals and Objectives

  Feasibility Studies [Optional]

  The NxLeveL® Business Plan

(20 min.) 2. Introduction to the NxLeveL® Marketing Plan

  A. Products and Services

  B. Market Analysis

  C. Marketing Objectives, Strategies and Tactics

  D. Direct Sales and Customer Service

(25 min.) 3. Conducting Market Research

  Industry Research

GUEST SPEAKER (30 MIN.)

•  Business librarian or market researcher

BREAK (20 MIN.)

•  Refreshments

•  Networking activity

WORK PERIOD (60 MIN.)

•  Discussion: Accessing Market Research Tools in the Library and Online

•  Homework Review—Session 1

•  Workbook Preview—Session 2

ASSIGNMENT FOR SESSION 3
WORKBOOK Complete the Session 2 worksheets.
WRITE After completing the Session 2 worksheets, follow the instructions on the Writing Your Business Plan page at the end of the worksheets to write Section II. Business Concept: A. Business Description; B. Business Goals and Objectives; and C. Industry Information.
TEXT Read Chapters 5 through 7 (Contingency and Continuity Planning, Choosing the Right Legal Structure, and Laws, Regulations and Taxes), Chapter 22 (Management and Leadership), and Chapter 23 (Supply Chain Management).

NXLEVEL® INSTRUCTOR’S MANUAL TO GROWING YOUR BUSINESS | INSTRUCTOR OUTLINE | SESSION 2–1