JOB DESCRIPTION
Post title: Marketing and Communications Executive
Responsible to:Chief Executive
Hours of Work:20 hours per week
Location: Treetops Hospice Care, Derby Road, Risley, DE72 3SS
1.Overall Purpose of the Role
1.1To join the full-time Marketing & Communications Executive in providing expertise in marketing and communications within Treetops Hospice Care in order to raise awareness of and positively promote the work of the charity.
1.2Be the gatekeeper of the Treetops Hospice Care brand, to ensure consistency of style and message in all promotional activity and information
1.3Work with the full-time Marketing and Communications Executive to produce, carry out, monitor and review an internal and external marketing and media strategy.
1.4Work with all departments in the organisation to support and promote major fundraising events and Hospice Care Week.
2.Main Tasks
2.1 Manage Media Relations
Oversee and coordinate all contact with the media on behalf of Treetops Hospice Care.
- Ensure a proactive approach to generating media interest for Treetops Hospice Care
- Issue press releases and arrange photo/interview opportunities
- Ensure journalists visiting the hospice are chaperoned at all times, and communicate with the relevant departments in making the arrangements
- Monitor press coverage and maintain the cuttings folder
- Encourage and arrange for the writing and publication of case studies in the written media.
- Make sure all service users have signed consent forms and are happy to be featured in the press. As part of this maintain the consent form folder.
2.2Manage External Communications
Enhance the reputation and perception of Treetops Hospice Care through well targeted communications, with appropriate content delivered through appropriate media.
- Produce and/or coordinate the production of up to date, high quality promotional/marketing literature in a variety of formats including leaflets, booklets, adverts and posters.
- Arrange photography and manage the photo library.
- Ensure all staff follow theTreetops HospiceCare Communications Handbook
- Proof read and sign-off on communication produced by all other departments, for example, fundraising event posters and Lottery registration forms.
- Review the website on a regular basis and ensure that it provides factuallycorrect and up to date information.
- Assist in the sending of the monthly e-newsletter
- Assist in writing and editing the twice-yearly newsletter Treetops Today
- Assist clinical services with the development of a variety of information resources for guests, carers and professionals which are easily accessible. This will include assistance with preparing supporting material for conferences, training and other events.
- Identify opportunities for advertising.
2.3Manage Internal Communications
Offer regular advice to the Chief Executive and Senior Managers oncommunications planning.
- Edit and produce a monthly staff and volunteer newsletter, Team Talk
- Develop and manage the intranet
2.4Marketing for Fundraising
A large part of this role will involve working with the Fundraising team so the post holder must be flexible and enthusiastic about the needs of this team.
- Work with the relevant fundraiser to promote their event, including press releases, social media and website articles.
- Ensure the timely provision of high quality exhibition/display materials
- Where appropriate act as photographer at events
- Attend regular marketing/fundraising meetings
- Support the Fundraising manager in the production of Direct Mail as and when required.
- Inform the fundraising team of advertising opportunities
- Work with the fundraising team to identify and develop a small group of speakers for fundraising and supporter events and train them in this activity.
2.5Manage the involvement of service users in income generation activities
Many fundraising campaigns are enhanced by the involvement of clinical service users sharing their personal stories. The role of Marketing and Communications Executive is work with clinical services to maintain a duty of care towards each person, ensuring their involvement is always carried out sensitively and respectfully.
- Produce a strategy, policy and procedures in regard to this element of work
- Develop a register of supporters who would like to tell their stories to a wider public, detailing how they are prepared to help
- Ensure supporters understand the potential implications of involvement with the media. This will include explaining their right to withdraw at any time, their right to support by Treetops Hospice Carestaff, and any confidentiality issues.
- Ensure guests and carers are not exploited or misused by the media or fundraising staff.
2.6Manage budgets associated with the above tasks
Work with the full-time post holder to prepare an annual income & expenditure budget andmonitor and control expenditure against that budget.
3.Other Tasks
3.1Adhere to Treetops HospiceCare’s health and safety procedures and regularly update and maintain your knowledge of safety rules, fire drills, internal security and accident procedures.
3.2Adopt a positive and reflective approach to personal and professional development, participating constructively in an annual performance review.
3.3Participate in a programme of professional development in support of the needs of the Organisation.
3.4Perform other duties appropriate to the role as required.
Your normal hours of work are from 9am to 1pm Monday to Friday. You will be required to work additional hours as necessary which will include unsocial hours outside the above times for which TOIL will normally be given, rather than payment.
The above outlines the duties required for the time being to indicate the level of responsibility. It is not a comprehensive or exclusive list and duties may be varied from time to time which do not change the general character of the job or the level of responsibility.
The post holder will contribute positively to a harmonious and collaborative working environment.
Person Specification: Marketing and Communications Executive
Essential Experience:
E1Previous experience of working in the Marketing/Communications PR field
E2Excellent communication, written, presentation and interpersonal skills
E3Effective organisational, time management, project management and administrative skills
E4Good keyboard skills
E5Proven record of collaborative working
Desirable Experience:
D1Working in the charity sector, preferably with an organisation similar to Treetops HospiceCare
D2Familiar with Raisers Edge or equivalent database
D3Working with volunteers
Essential Knowledge:
E6Educated to degree level or equivalent
E7MS Office
Desirable Knowledge:
D4Relevant marketing, PR or communications qualification
D5Website and database development
D6Member of the Institute of Marketing
D7Member of the Institute of Public Relations
Essential Personal Qualities:
E8A personal commitment to and sympathy for the philosophy of hospice care
E9Resourceful, energetic and creative approach to work
E10A collaborative approach which is courteous, confident and consistent, approachable and non-confrontational
E11Work well under pressure
E12Flexible
Other Essential Requirements:
E13Current UK driving licence
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