Revised by: Sherry Swanson

Date: April 2005

1.0 Course Title:Fashion Show Procedures

2.0 Catalog Number:AP-105U

3.0 Semester Credit Hours:3

3.1 Lecture Hours: 1

3.2 Lab Hours: 4

4.0 Course Description: Includes the principles of fashion show procedures—planning, coordinating, and directing the fashion show.

5.0 Prerequisites: Principles of Fashion Merchandising AP-104U or permission of instructor

6.0 General Course Competencies:

  1. Develop an overall organizational plan to produce a professional fashion show.
  2. Select, coordinate, and accessorize clothing for the show.
  3. Develop good public relations skills when working with production committees, the Kirkwood staff, retailers, and other community resource people.
  4. Actively participate and accept leadership roles in committee work.
  5. Make well, thought out decisions, utilize time management, and become a team player in order to meet deadlines and carry out fashion show responsibilities.
  6. Develop a working knowledge of job responsibilities and roles of a fashion director, fashion coordinator, and fashion stylist.
  7. Identify, edit, and communicate the strongest trends in a fashion presentation.
  8. Develop a fashion presentation theme and integrate with all segments of the event.
  9. Effectively organize behind the scenes show activities.
  10. Trouble shoot and solve, with finesse, problems that may occur while producing the fashion event.
  11. Develop and practice, acceptable to business, oral and written communication skills with every team member, community resource people and instructor.
  12. Develop recordkeeping skills.

7.0 Course Objectives:

Unit 1: Background Preparation for Fashion Event

  1. Develop a working knowledge of job responsibilities and roles of a fashion director, fashion coordinator, and fashion stylist.
  2. Summarize historic development of fashion show production.
  3. Understand the historic contributions fashion designers, trade shows, and public fashion shows and the relevance to contemporary fashion event productions.
  4. Develop understanding of fashion show categories, production shows, formal runway shows, informal fashion shows, multimedia production shows, trunk shows, and hat box.
  5. Gain knowledge of specialized fashion presentations including haute couture shows, ready to wear shows, trade shows, trade association shows, and press shows.
  6. Research and create a spring/summer trend report.
  7. Understand the primary reasons for producing a fashion event and how a retail firm evaluates their effort.
  8. Develop an organizational chart for staffing leadership and areas of responsibilities for the student produced fashion event.
  9. Prepare a written and oral application to fill designated positions on the class developed organizational chart.
  10. Create specific job descriptions for area of responsibility to produce fashion event.
  11. Actively participate and accept leadership roles in committee work and to produce a fashion event as a team.
  12. Develop a fashion presentation them and integrate with all segments of the event.
  13. Determine target market for show and specific factors which affect how a show is produced to reach their audience.
  14. Determine venue, its availability, and visit with facility director about provided services.
  15. Gain knowledge of factors to consider when developing a budget estimate for producing a retail fashion show, including top down, bottom up and all one can afford.
  16. Design graphic for printed materials for fashion event.
  17. Understand the merchandise selection process.
  18. Understand categories of models, career opportunities, model resources, and selection process.
  19. Gain knowledge of the qualities of a commentator, types and content of commentary.
  20. Understand staging layout, runway configurations, seating patterns, lighting options and use of props.

Unit II: Fashion Show Planning

  1. Student director/s responsible for show planning agenda to work in class with other committees and to meet deadlines.
  2. Decide fashion event theme, number of segments in show and assign segment titles to coordinate with the overall theme.
  3. Student director/s lead, motivate and unify the class as a team to produce fashion event.
  4. Design and create staging, lighting, technical effects, and music for fashion show.
  5. Decide suitable music for all show segments and create a CD.
  6. Work with technical director, sound and lighting technicians.
  7. Develop and take merchandise letter on a personal visit to retail firms in order to confirm loan of their garments for the show.
  8. Recruit models, photograph head shots & full body, schedule practice sessions to teach choreography or mapped routes for runway modeling and secure signatures on model contract. .
  9. Determine and create a model lineup for all show segments.
  10. Design graphic and copy ideas for promotional materials for show.
  11. Determine what types of promotional pieces are desired so a graphic designer can produce samples.
  12. Review promotional graphic samples, revise or “sign off” to allow for production.
  13. Distribute final promotional pieces…posters, invites, table tops,etc.
  14. Word process order of show, student responsibilities, models, participating retail firms to run on program cover.
  15. Arrange for model fittings in selected retail firms.
  16. Complete merchandise loan form and transport merchandise to model dressing room.
  17. Organize backstage dressing areas, rolling racks, mirrors, folding chairs, plastic floor covering.
  18. Respect merchandise; organize according to model line up, tape shoe soles, remove visible tags.
  19. Inspect merchandise to see that is in perfect condition prior to store return.
  20. Work with professor to understand the Kirkwood process to provide video production of show; to promote show on campus event signage; arrange security personnel for dressing room areas on dress rehearsal and show; graphic designer assistance; and coordinated news coverage.
  21. Each student writes descriptive fashion commentary to open the show and introduce each segment.
  22. Commentator tryouts held; each student reads another student’s commentary, class evaluates each and selects commentator/s.
  23. Commentator/s set pace and mood of show when delivering clear fashion statements that expresses the selected show merchandise and theme.
  24. Director/s trouble shoot and solve with finesse, problems that may occur while producing fashion event.
  25. Director/s assigns specific tasks for each student to do at dress rehearsal and show.
  26. Present professional fashion show.
  27. Participate in stage strike, assemble merchandise for store return, and general clean up of facility.
  28. Prepare thank you notes, view show video to evaluate fashion event, evaluate peer participation and specific elements of the production.

8.0 Bibliography:

Guide to Producing a Fashion Show, by Judith Everett and Kristen Swanson;

Fairchild Publications

Current Issues: Trade Publications of Women’s Wear Daily and California Apparel News

Fashion Magazines: Vogue, Bazaar, Elle

Resource Speakers: Technical Director, Ballantyne Auditorium

Venue Facility Director

Public Relations Coordinator

9.0 Grading Criteria:

Exams: Mid Term and Final

Fashion Show or other Fashion Event

Worksheets; Historic, Commentary

Project: Trend Report

Progress Reports

Quizzes: Chapter Terminology

Evaluations: Post Show, Peer, Estimate Show Budget

Professionalism

Team Spirit

Attendance

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