HTC AND PHUNKPARTNER TO UNVEILLIMITED EDITION
HTC ONE (M8)
First partnership in HTC’s 2014design collaboration programme ‘Here’s to Creativity’
HTC, a global leader in mobile innovation and design, has teamed up with design power housePHUNK, the internationally acclaimed, Singapore-based contemporary art and design collective,to create a limited edition version of the award-winningHTCOne (M8) handset. The campaignwill see 64 bespoke handsetsspecially created to provide a sneak previewof thecollective’s upcoming exhibition, which will take place throughout Japan, Singapore and Hong Kong in 2014.
Renowned for its commitment to outstanding design, HTC’s collaboration with PHUNKchampions the world’s best design and creative talent. To deliver the bespoke creations, PHUNK and the design team at HTC worked together to explore the ideas of Wonderment,taking inspiration from surroundings, cultureand the society in which we live - all of which complement HTC’s focus on creating original, spirited and intuitive design.
Jonah Becker, Head of HTC Design said: “At HTC we are always looking for inspiration from designers and artists across all cultures and media. PHUNK is a hugely talented collective of designers and artists whose global perspective and attention to craft mirrors our values on the HTC design team. Their work responds to the world around them in the same way we design for the attitudes and behaviors we see in people during our creative process. We worked closely with PHUNK to integrate their interpretation of the ‘Wonderment’ theme into the metal unibody of the HTC One (M8), culminating in an exceptional piece of art that is an inspiration to our team and those who will be lucky enough to own one."
Jackson Tan, Co-Founder ofPHUNK said: “We’re celebrating our 20th year in the industry so we were really excited to be involved in something that allows us to further spread our creativity in areas we haven’t yet explored, when it comes to innovation in technology. The design created for the HTC One (M8) gives a snapshot of our forthcoming exhibition, which is inspired by, and is an interpretation of, the world around us. It’s the first time anyone has been able to cast their eyes on what’s to come from our art and design collective, and we are excited to share our passion for cultural spirit, love, joy and magic.”
Thelimited edition PHUNK design is featured exclusively on the HTC One (M8) -the ultimate in advanced, premium mobile design. The handset sports a high-resolution, 5” screen, wrapped in a sophisticated metal unibody. The intelligent HTC Sense® 6 software experience brings the beautiful exterior design of the HTC One (M8) to the inside, and HTC BlinkFeed™ collates bite-size news updates on to the users’ home screen. As well as this, stunning images are just a snap away, thanks to the new Duo Camera and the HTC UltraPixel™ sensor which allows stunning images to be capturedin any light. The partnership with PHUNK follows on from the success of HTC’s previous limited edition handsets including British fashion designer David Koma.
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About the ‘Here’s To Creativity’ programme
HTC’s ‘Here’s to Creativity’ programme will see HTC partner with, and showcase, the best design talent from across the globe to create original and innovative designs. HTC will work with brand partners that are synonymous with its intuitive and inspired ethos, to creatively develop bespoke creations that enhance the handset experience for consumers. Each partnership will celebrate and be inspired by a chosen theme in order to tell a story.
About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Senseuser experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit
About PHUNK
Founded in 1994, PHUNKlabels itself a ‘creator of modern urban mythological tales’, and has been described as “one of the world's foremost cutting-edge art and design collectives”. Its works have featured in publications across the globe and has been presented withnumerous design accolades. In 2007, they were awarded 'Designer of the Year' by the President's Design Award, the highest accolade for designers in Singapore.The partnership with HTC also marks PHUNK’s 20th anniversary as a collective after two successful decades spent inspiring others with their works of art.