The CIMG requires your input in the selection of award winners. It is your nominations, which will guide members of the Awards Selection Committee and Marketing Research Institutions when they evaluate winners for the year 2010 Marketing Performance Awards.
Kindly look at the nominations form attached. It is broadly divided into 29 award categories.
Also attached for your guidance are the criteria for selecting Award winners.
Please indicate in the spaces provided, your nominations for the best winner in each category. Up to three nominations are acceptable.
After nominations have been collected, they would be assessed first by the Awards Selection Committee and the Marketing Research Institutions.
Finally, the task of the Awards Selection Committee and the Marketing Research Institutions will be to investigate vigorously the credentials of all nominations and to provide a shortlist for the Governing Council of the CIMG who would decide on the winners.
ANNUAL
MARKETING PERFORMANCE
AWARDS 2011 AWARDS
DEADLINE
15TH APRIL, 2012 NOMINATION FORMS
AWARD CATEGORIES
1. MARKETING MAN OF THE YEAR
(1) …………………………………………………..
(2) ………………………………………………….
(3) ………………………………………………….
2. MARKETING WOMAN OF THE YEAR
(1) ………………………………………………….
(2) ………………………………………………….
(3) ………………………………………………….
3. MARKETING PRACTITIONER OF THE YEAR
(1) ………………………………………………….
(2) ………………………………………………….
(3) ………………………………………………….
4. MARKETING STUDENT OF THE YEAR
(1) …………………………………………………...
(2) ……………………………………………………
(3) ……………………………………………………
5. MARKETING-ORIENTED ORGANIZATION OF THE YEAR
(1) ……………………………………………………
(2) ……………………………………………………
(3) ……………………………………………………
6. PRODUCT OF THE YEAR
(1) …………………………………………………..
(2) …………………………………………………..
(3) …………………………………………………...
7. AGRO-BASED COMPANY OF THE YEAR
(1) ……………………………………………………
(2) ……………………………………………………
(3) ……………………………………………………
8. MANUFACTURING COMPANY OF THE YEAR
(1) ……………………………………………………
(2) …………………………………………………….
(3) …………………………………………………….
9. EMERGING BRAND OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………..
(3) ……………………………………………………..
10. NON-PROFIT MAKING ORGANISATION OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………..
(3) ……………………………………………………..
11. BANK OF THE YEAR
(1) …………………………………………………….
(2) …………………………………………………….
(3) …………………………………………………….
12. ISP’S COMPANY OF THE YEAR
(1) …………………………………………………….
(2) …………………………………………………….
(3) …………………………………………………….
13. TELECOMMUNICATION COMMUNICATION OF THE YEAR
(1) ……………………………………………...........
(2) …………………………………………………….
(3) ……………………………………………….......
14. INSURANCE COMPANY OF THE YEAR (GENERAL)
(1) …………………………………………………….
(2) …………………………………………………….
(3) …………………………………………………….
15. INSURANCE COMPANY OF THE YEAR (LIFE)
(1) …………………………………………………….
(2) …………………………………………………….
(3) …………………………………………………….
16. AIRLINE OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………...
(3) ……………………………………………………...
17. HOSPITALITY FACILITY OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………..
(3) ……………………………………………………..
18. OUTDOOR ADVERT OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………..
(3) ……………………………………………………...
19. PRINT ADVERT OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………..
(3) ……………………………………………………..
20. TV ADVERT OF THE YEAR
(1) ……………………………………………………..
(2) ……………………………………………………...
(3) ……………………………………………………...
21. RADIO ADVERT OF THE YEAR
(1) ……………………………………………………...
(2) ………………………………………………………
(3) ………………………………………………………
22. RADIO PROGRAMME OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
23. TV PROGRAMME OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
24. MEDIA ORGANISATION OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
25. BRAND ACTIVATION PROGRAMME OF THE YEAR
(1) ………………………………………………………..
(2) ………………………………………………………..
(3) ………………………………………………………..
26. INDIGENOUS CATERING FACILITY OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
27. RETAIL OUTLET OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
28. PETROLEUM COMPANY OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
29. MOTOR FIRM OF THE YEAR
(1) ……………………………………………………….
(2) ……………………………………………………….
(3) ……………………………………………………….
YOUR DETAILS
NAME : OCCUPATION:
ADDRESS :
TELEPHONE : FAX : E-MAIL :
Please complete this form and return to The Chairman, Awards planning/Selection Committee, Chartered Institute of Marketing, Ghana, P. O. Box GP 18235, Accra. Tel: 0302-241156/241160
Fax: 0302-241160 Email: Website: www.cimghana.org
FOR YOUR GUIDANCE:
CRITERIA FOR SELECTING AWARD WINNERS
§ MARKETING INNOVATION
§ TECHNOLOGICAL INNOVATION
§ LEVEL OF SOPHISTICATION
§ GEOGRAPHICAL COVERAGE
§ OUTSTANDING CONTRIBUTIONS TO NATIONAL DEVELOPMENT
§ PUBLIC IMAGE
§ MARKET PLACE SUCCESS
§ SOCIETAL IMPACT
§ ECOLOGICAL ISSUES
§ CUSTOMER SERVICE SCHEMES
ADDENDUM
CATEGORY ONE (1)
AWARDS TO BE CONSIDERED
I) Marketing Man of the Year
II) Marketing Woman of the Year
III) Marketing Practitioner of the Year
IV) Marketing Student of the Year
CRITERIA
i) Outstanding contributions to society and its impact on strategies
1-5 (maximum)
ii) Unique achievement in area of operation 1-5 (maximum)
iii) Marketing innovation, strategies and marketing
orientation as observed from operations 1-5 (maximum)
iv) Marketing budget in relation to turnover and
financial indicators of company the nominee leads
(Please indicate specific marketing activities such as
research and analysis, managing brands, measuring
marketing effectiveness and managing marketing
people that you undertook in 2006 if possible show
evidence) 1-5 (maximum)
v) Any publications to his/her credit 1-5 (maximum)
vi) Perception of the role of marketing and branding
in organizations 1-5 (maximum)
For the Marketing Student, the criteria to be used are the academic performance at the students of CIM (UK) exams.
CATEGORY TWO (2)
AWARDS TO BE CONSIDERED
1. BANK OF THE YEAR
2. INSURANCE COMPANY OF THE YEAR (GENERAL)
3. INSURANCE COMPANY OF THE YEAR (LIFE)
4. MOTOR FIRM COMPANY OF THE YEAR
5. PETROLEUM COMPANY OF THE YEAR
6. RETAIL OUTLET OF THE YEAR
7. TELECOM COMPANY THE YEAR
8. ISP’s OF THE YEAR
CRITERIA
A) BANK OF THE YEAR
1. Customer Service
2. Technological and Marketing Innovation
(the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
3. Geographical Coverage
4. Public Image
5. Profit Level
6. Contribution to National Development
7. Market Share
B) INSURANCE COMPANY OF THE YEAR (GENERAL / LIFE)
1. Customer Service
2. Profit Level
3. Marketing Innovation and Technological Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
4. Societal Impact
5. Geographical Coverage
6. Market Share
C) MOTOR FIRM OF THE YEAR
1. Customer Service
2. After Sales Service
3. Technological and Marketing Innovation
(the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
4. Market Share
5. Societal Impact
D) PETROLEUM COMPANY OF THE YEAR
1. Geographical Coverage
2. Societal Impact
3. Customer Service
4. Market Share
5. Profit Level
6. Marketing & Technological Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
E) RETAIL OUTLET OF THE YEAR
1. Customer Service
2. Geographical Coverage
3 Societal Impact
4 Market Share
5 Profit Level
6. Marketing & Technological Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
F) ISP’S / TELECOMMUNICATION COMPANY OF THE YEAR
1. Technological and Marketing Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)
2. Levels of sophistication
3. Customer Care Schemes
4. Market Share
5. Profit Level
CATEGORY THREE (3)
AWARDS TO BE CONSIDERED
1. PRODUCT OF THE YEAR
2. AIRLINE OF THE YEAR
3. HOSPITALITY FACILITY OF THE YEAR
4. INDIGENOUS CATERING FACILITY OF THE YEAR
CRITERIA
`
PRODUCT OF THE YEAR
1. Product performance (sales growth, market coverage etc)
1-5 (maximum)
2. Product Feature ,,
3. Product Design ,,
4. Product Innovation and new product development ,,
5. Marketing Innovation ,,
6. Societal Impact ,,
AIRLINE OF THE YEAR
1. Sales growth and Market Coverage 1-5 (maximum)
2. Innovation in Marketing Strategy & Technology (the
marketing innovation should cut across areas such as
research and analysis, developing marketing strategy and
plans, developing and managing brands, implementing
marketing programmes, measuring marketing
effectiveness and managing marketing people) ,,
3. Customer Care Schemes ,,
4. Public Image ,,
5. Societal Impact ,,
HOSPITALITY FACILITY OF THE YEAR
1. Nature of service(s) provided 1-5 (maximum)
2. Reliability of the service being provided or delivered ,,
3. Customer care schemes ,,
4. Distinctive competencies ,,
5. Innovation in marketing strategies & technology (the
marketing innovation should cut across areas such as
research and analysis, developing marketing strategy and
plans, developing and managing brands, implementing
marketing programmes, measuring marketing
effectiveness and managing marketing people) ,,
6. Market Share & Profit Level ,,
INDIGENOUS CATERING FACILITY OF THE YEAR
1. Cleanliness of environment 1-5 (maximum)
2. Customer care – courteous, timeliness, quality of food served ,,
3. Public image ,,
4. Enhanced services provided ,,
5. Market Share & Profit ,,
CATEGORY FOUR (4)
AWARDS TO BE CONSIDERED
1) PRINT MEDIA AD. OF THE YEAR
2) OUTDOOR AD. OF THE YEAR
3) EMERGING BRAND OF THE YEAR
4) BRAND ACTIVATION PROG. OF THE YEAR
CRITERIA
PRINT MEDIA/OUTDOOR ADVERT OF THE YEAR
RANGE
a) Ability of the advert to convey the message 1-10 (maximum)
b) Ability of the advert to create desires for the product/service
1- 8 (maximum)
c) Ability of the advert to reach the target audience 1- 7 (maximum)
d) Innovativeness of the advert 1- 5 (maximum)
e) Ability of the advert to support the brand 1- 5 (maximum)
f) Ethically and morally right 1- 5 (maximum)
g) Execution and production of advert 1- 5 (maximum)
EMERGING BRAND OF THE YEAR
1. Innovation & excellent design 1-5 (maximum)
2. Customer insight “
3. Clear & differentiated brand values “
4. Superior value “
5. Effective use of marketing resources “
6. Societal Impact
BRAND ACTIVATION PROGRAMME OF THE YEAR
1. Brands key vision 1-5 (maximum)
2. Essence ,,
3. Activation platform ,,
4. Task ,,
5. Core of your target marketing ,,
6. Business objective ,,
7. Measurable marketing objective (What change in behaviour) ,,
8. Measurable communication objects ,,
9. Customer insights ,,
CATEGORY FIVE (5)
E AWARDS TO BE CONSIDERED
1. TV ADVERT OF THE YEAR
2. RADIO ADVERT OF THE YEAR
3. RADIO PROGRAMME OF THE YEAR
4. TV PROGRAMME OF THE YEAR
CRITERIA (FOR 1-2) (TV AND RADIO ADVERT)
a) Ability of the advert to convey the message 1-10 (maximum)
b) Ability of the advert to create desire for the product/service 1-8 (maximum)
c) Ability of the advert to reach the target audience 1-7 (maximum)
d) Innovativeness of the advert to support the brand 1-5 (maximum)
e) Ability of the advert to support the brand 1-5 (maximum)
f) Ethically and morally right 1-5 (maximum)
g) Execution and production of advert 1-5 (maximum)
CRITERIA (FOR 3-4) (TV AND RADIO PROGRAMME)
a) Social impact 1- 6 (maximum)
b) Informative 1- 8 (maximum)
c) Educative 1- 8 (maximum)
d) Ability to convey divergent views and appeal to a defined
audience 1- 3 (maximum)
e) Creativity and Innovation 1-10 (maximum)
CATEGORY SIX (6)
AWARDS TO BE CONSIDERED
1) MANUFACTURING COMPANY OF THE YEAR
2) AGRO-BASED COMPANY OF THE YEAR
3) MARKETING ORIENTED COMPANY OF THE YEAR
4) NON-PROFIT ORGANISATION OF THE YEAR
5) MEDIA ORGANISATION OF THE YEAR
CRITERIA (1-5)
a) Customer Orientation
b) Generic business definition
c) Workforce/Managerial attitudes
d) Planning procedures – particularly as they relate to
marketing planning
e) Market Share
f) profit/Sales growth
g) Intelligence & information fostering activities & decisions
h) Customer service schemes
1