COURSE TITLE:Marketing Non Co-op
PREREQUISITE:Screening conference with instructor and Introduction to Business & Marketing is recommended
DESCRIPTION:In this year of the program, students concentrate on developing competencies needed by marketing workers in areas of human relations, communications, advertising, display, operations, sales, and product & service technology. DECA, the student professional organization, is an integral part of this course.
MAIN TOPICS:Demonstrate workplace readiness skills.
Examine all aspects of industry.
Address elements of student life.
Examine marketing and business.
Demonstrate an understanding of communication in the workplace.
Develop professionalism in the workplace.
Understand economics in organizations.
Introduce information driven marketing.
Develop products/service planning skills.
Examine distribution.
Understand product/service positioning.
Explain pricing products and services.
Explain promotion of products and services.
Understand risk management.
Explain selling products and services.
Explore activities in developing a career.
CREDIT INFO:This course is a one-credit elective required for a Standard or Advanced Studies
Diploma.
COURSE TITLE:Advanced Marketing Co-op
PREREQUISITE:Marketing Co-op or Marketing Non Co-op
DESCRIPTION:This course offers training in pre-management level skills and is designed for the student who has a firm career interest in marketing. This course allows students to continue the arrangement of combining classroom instruction with supervised on-the-job training in a local marketing business. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Entrepreneurship is an integral part of this class. Students are expected to stay employed throughout the school year in a teacher-approved marketing related job. DECA, the student professional organization, is an integral part of this course.
MAIN TOPICS: Demonstrate workplace readiness skills.
Examine all aspects of industry.
Address elements of student life.
Examine marketing and business.
Demonstrate communications skills for the workplace.
Develop professionalism in the workplace.
Understand entrepreneurship.
Understand economics.
Develop management skills.
Manage marketing information.
Develop product/service planning skills.
Understand product/service positioning.
Examine distribution.
Explain and demonstrate pricing products and services.
Apply the promotional mix.
Demonstrate an understanding of purchasing products/services.
Implement risk management.
Demonstrate skills in selling products/services.
CREDIT INFO: This course is a two-credit elective required for the Advanced Studies or
Standard Diploma.
COURSE TITLE:Sports, Entertainment, and Recreation Marketing
PREREQUISITE:Introduction to Business and Marketing or instructor permission.
DESCRIPTION: Sports, Entertainment, and Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores all aspects of industry within each area. Students will focus on the marketing of these major industry areas as well as the human relations and management aspects within this industry.
MAIN TOPICS:Understanding the importance of Sports, Entertainment, and Recreation Marketing
Developing an overview of Marketing.
Developing interpersonal skills.
Exploring the concept of branding.
Describing product development.
Exploring pricing strategies.
Understanding the business structure of SER.
Exploring distribution strategies.
Developing promotional mix.
Describing the sales process.
Exploring the forms and techniques of advertising.
Using social media.
Exploring public relations/publicity.
Exploring sales promotion.
Exploring sponsorship and endorsements.
Describing the economics of the industry.
Exploring the marketing plan.
Developing job search skills.
CREDIT INFO:This course is a one credit elective required for an Advanced Studies or Standard Diploma.
COURSE TITLE:Marketing Co-op
PREREQUISITE:Screening conference with instructor and Introduction to Business & Marketing is recommended
DESCRIPTION:This course enables students to hold and succeed in an entry-level job in marketing. The course combines classroom instruction with supervised on-thejob training in a local marketing business. In this year of the program, students concentrate on developing competencies needed by marketing workers in areas of human relations, communications, advertising, display, operations, sales, and product & service technology. Students are expected to stay employed throughout the school year in a teacher-approved marketing related job. DECA, the student professional organization, is an integral part of this course.
MAIN TOPICS:Demonstrate workplace readiness skills.
Examine all aspects of industry.
Address elements of student life.
Examine marketing and business.
Demonstrate an understanding of communication in the workplace.
Develop professionalism in the workplace.
Understand economics in organizations.
Introduce information driven marketing.
Develop products/service planning skills.
Examine distribution.
Understand product/service positioning.
Explain pricing products and services.
Explain promotion of products and services.
Understand risk management.
Explain selling products and services.
Explore activities in developing a career.
CREDIT INFO:This course is a two-credit elective required for a Standard or Advanced Studies
Diploma.
COURSE TITLE:Advanced Marketing Non Co-op
PREREQUISITE:Marketing Co-op or Marketing Non Co-op
DESCRIPTION:This course offers training in pre-management level skills and is designed for the student who has a firm career interest in marketing. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Entrepreneurship is an integral part of this class. DECA, the student professional organization, is an integral part of this course.
MAIN TOPICS: Demonstrate workplace readiness skills.
Examine all aspects of industry.
Address elements of student life.
Examine marketing and business.
Demonstrate communications skills for the workplace.
Develop professionalism in the workplace.
Understand entrepreneurship.
Understand economics.
Develop management skills.
Manage marketing information.
Develop product/service planning skills.
Understand product/service positioning.
Examine distribution.
Explain and demonstrate pricing products and services.
Apply the promotional mix.
Demonstrate an understanding of purchasing products/services.
Implement risk management.
Demonstrate skills in selling products/services.
CREDIT INFO: This course is a one-credit elective required for the Advanced Studies or
Standard Diploma.
COURSE TITLE:Introduction to Business & Marketing
PREREQUISITE: None
DESCRIPTION:This entry-level course is offered for all students and recommended as an introduction to the career preparation programs in Business and Marketing Education. Students discover the roles of business and marketing in the free enterprise system and the global economy. Basic financial concepts of banking, insurance, credit, inheritance, taxation, and investments are investigated to provide a strong background as students prepare to make sound decisions as consumers, wage earners, and citizens. The real-world impact of technology, effective communication, and interpersonal skills is evident throughout the course. This course also supports career development skills and explores career options.
MAIN TOPICS: Demonstrate workplace readiness skills.
Examine all aspects of industry.
Address elements of student life.
Understand the role of economics in a global economy.
Explore the core concepts of business and marketing.
Investigate technological trends in business and marketing.
Develop communication and interpersonal skills.
Make consumer choices.
Develop employability skills.
CREDIT INFO:This course provides one elective credit required for the Standard for Advanced Studies Diploma.
COURSE TITLE: Leadership Development (semester course)
PREREQUISITE: None
DESCRIPTION:This course equips students with individual and group leadership skills. Course content includes leadership principles, officer training, parliamentary law, public speaking, effective communication, positive public relations skills, understanding organizational behavior, resolving conflict and techniques of organizing and conducting group meetings and activities. Students are encouraged to be active members of a community or school organization.
MAIN TOPICS: Demonstrate workplace readiness skills.
Examine all aspects of an industry.
Address elements of student life.
Identify the characteristics, roles, and responsibilities of a leader.
Examine leadership skills.
Practice practical problem solving.
Conduct effective meetings.
Demonstrate effective communication in the workplace.
Explore opportunities for leadership.
CREDIT INFO:This course provides one-half (1/2) elective credit required for the Standard or Advanced Studies Diploma.