Company Name, Llc

COMPANY NAME, LLC

Description of Product or Service

Market Need

• Problem (Refer to BMC: VP & CS)
• Solution(Refer to BMC: VP & CS)
• Benefit (Refer to BMC: VP & CS)
• Overall – Why is it needed?(Refer to BMC: VP & CS)

Product Description

• Describe the product or service completely.(Refer to BMC: VP & CS)
• Any technological risks? (Refer to BMC: KA, KP, KR)

Competitors & Competitive Advantage

Competitive Advantage

• Why is this product better?
• Features(Refer to BMC: VP & CS)
• Price (Refer to BMC: C$ & R$)
• Chart savings example below.(Refer to BMC: C$ & R$)

Product / Average
Cost per month competition / Average Cost per month our product / Annual Cost Savings
6×8 / $65.98 / $32.99 / $395.88
8×12 / $111.27 / $55.64 / $667.68
10×12 / $140.91 / $70.46 / $845.52

Industry Analysis

• Identify current & future competition.
• What are their weaknesses? (Refer to BMC: VP & C$)
• How are you better?(Refer to BMC: VP & C$)
• What are the barriers to market? (Refer to BMC: KP, CH, KR)

Customers, Revenue & Business Model

Business Model and Revenue

• Who is the end user customer for this product? Target market. How big is it?(Refer to BMC: CS)
• What’s the quantifiable value to the consumer?(Refer to BMC: C$ & R$)
• Is there an ROI or urgency to buy? (Refer to BMC: R$)
• Gross margins (Refer to BMC: R$)
• Price points. (Refer to BMC: C$ & R$) See example.

Cost of Goods / Mark up % / Sale to store / Mark up % / Sale to customer
$485.00 / 230% / $1,600.00 / 100% / $3,200.00

Marketing and Distribution Strategy

• How will we sell to the customer through what channel? (Refer to BMC: CH & CR)
• What is the method of distribution? Distribution channels.(Refer to BMC: CH & CR)

Market Size

Market Analysis & Trends

• Market size. Give a number.(Refer to BMC: C$ & R$)
• Market growth(Refer to BMC: C$ & R$)
• Trends (Refer to BMC: VP, CS, R$)
• Does the plan show a path from a protected niche to a main street market?(Refer to BMC: VP, CS, R$)

Management

Management Team

• Key team members (Refer to BMC: KR)
• What skills do they have that help this project? (Refer to BMC: KR)

Advisory Board

• Advisory board (Refer to BMC: KR)

Organizational Structure

• Organizational structure(Refer to BMC: KR)
• Positions currently created and positions that will be created in the future. (Refer to BMC: KR, KA, KP)
• Addition of new employees? (Refer to BMC: KR)

Milestone Plan

Milestones

• Milestones with dates (Refer to BMC: KA)
• See example:

1. Product Development

Time Frame: January 2012 – June 2012
Funding: Owner Investment
Cost: $50,500
Description: Final product is complete and ready for sales

2. Complete Patent Process

Time Frame: June 2012 – July 2012
Funding: Funds are anticipated to be raised through the Michigan Accelerator Fund.
Cost: Up to $2,500
Description: The next activity for the patent application will be to provide a Response to the U.S. Patent & Trademark Office in regard to the presently outstanding Office Action. A patent filing is needed to protect product before entering the market.

2. Launch

Time Frame: August 2012
Funding: Friends and Family Funding
Cost: Up to $60,000
Description: Will be launching online and in targeted stores.

Financials

• Are plans based on realistic assumptions with reasonable returns? (Refer to BMC: R$, C$)
• What are the basic assumptions? (Refer to BMC: R$, C$)
• Describe outcome of P/L and 2-3 year assumptions.(Refer to BMC: R$, C$)

Company Impact

Company Potential (Additional questions to consider)

• Do you think investment will advance the goals of company growth and expansion?
• Does the milestone reached with funding create any collaboration or strategic relationships?
• Does the company have strong potential for success?
• Location
• Support structure

Potential for Multiplier Effect (Additional questions to consider)

• Does the company contribute significantly to the economic vitality of the region
• Multiplier effect
• Jobs
• Work for other MI companies

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