Community Outreach Calendar

Community Outreach & Marketing Planner

Events – 2014

Sample Spring Marketing Calendar

This is a sample. For a thousand more ideas, go to our “Free Resources” on pmaworks.com, or to our private members site at pmamembers.com.

“Ideas are NOTHING until they are scheduled,” Marge, from the Marketing Manager System.

Schedule your events.

Months / Recurring Procedures
Make a list of recurring marketing procedures and regularly review and practice. / Special Promotions
(Internal/External) / Community Education Program/Themes (Internal/External) / Community Services and Other External
April / Usual Recurring Internal Procedures, such as:
New Patient Class
Success story on web site
oReview List / Training
o Planning Meeting / Patient Reactivation Letter
Birthday Cards
Easter Egg Hunt (Kid’s Day)
Earth Day – April 22
Organic Health Week / Allergy Awareness Workshop
Workshop or Awareness Week –
4th week of the month / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
· Press releases
May / Usual Recurring Internal Procedures.
o Training
o Planning Meeting / Mother’s Day
National Correct Posture Month – Free Checkups - EVEYONE / Golf Fitness Workshop / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
· Press releases
Teacher Appreciation Week May 5-9
June / o Training
o Planning Meeting / Father’s Day / Neck Pain/Whiplash Workshop / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
· Press releases
July / oReview List / Training
o Planning Meeting / Office Anniversary Party / Osteoporosis Workshop
-or pick a topic
Workshop or Awareness Week –
4th week of the month / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
· Press releases
· Parade, County Fair
August / o Training
o Planning Meeting / Back to School Supply Drive /

Kid’s Natural Health Care Week

Natural Approaches to
Kids Care, Back Pack Checks Care, Back to School check-up, Earaches and Bed Wetting / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
· Press releases
Sept / o Training
o Planning Meeting /

Care to Share Program

/ Arthritis & Seniors Workshop / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
Press releases
October / oReview List / Training
o Planning Meeting /

Chiropractic Madness Promo (Halloween Party)

Reactivation Letter / Healthy Cooking/Nutrition Workshop / · Community service events: Lunch Learns, Screenings, Etc.
· Networking
Press releases B2B Trade Show
Embassy Suites Bridal Fair