Ch 5 Quiz Questions

  1. All of these aremacroenvironmental factors EXCEPT:
  2. Political/regulatory environment
  3. Competitor advancements
  4. Technology
  5. Demographics
  6. ______is theshared meanings, beliefs, morals, values, and customs of a group of people.
  7. Country culture
  8. Demographics
  9. Generational cohort
  10. Culture
  11. The visible nuances of a country's culture, such as artifacts, behavior, dress, symbols, physical setting, ceremonies, language, taste, etc.are best defined as
  12. Regional dilemmas
  13. Country culture
  14. Social trends
  15. Privacy concerns
  1. Digital natives belong to which generation
  2. Z
  3. Y
  4. X
  5. Baby boomers
  6. Who is considered to be at the center of the marketing environment?
  7. Competitors
  8. Employees
  9. Corporate companies
  10. Consumers
  11. Which of the following frameworks is made up of company’s capabilities, companies, and corporate partners?
  12. Environmental factors
  13. Macroenvironmental factors
  14. Immediate environments
  15. Intermediate environments
  1. Inflation refers to the persistent increase in
  2. Prices of goods and services
  3. Sales
  4. Prices
  5. Rates
  6. Organizations must fully understand and comply with any legislation regarding fair
  7. Competition
  8. Market place
  9. Legislation
  10. Organization
  11. Green washing means
  12. Marketing products or services as environmental friendly, with the goal of growing public approval and sales
  13. Using green to portray environment friendliness on a product
  14. Campaigning to create products that help the environment
  15. Increasing the value of the American Dollar
  16. What is the political/regulatory environment comprised of?
  17. Political parties
  18. Government organizations
  19. Legislation laws
  20. All of the above
  1. Which is the first factor that affects the consumer in the immediate environment?
  2. Customer needs and wants
  3. The firms itself
  4. Competition
  5. Technology
  6. Culture is transmitted by
  7. Words
  8. Literature
  9. Institutions
  10. All of the above
  11. Consumers may be influenced directly by all of the following EXCEPT
  12. The immediate actions of the focal company
  13. The stockholders’ activities
  14. The company’s competitors
  15. Corporate partners that work with the firm
  16. Regional culture is
  17. The visible nuances that are particular to a country
  18. A group of people of the same generation
  19. The information about the characteristics of humans
  20. The influence of the area within a country in which people live
  1. Marketers can use ______of their external environment to categorize any opportunities as attractive or unattractive.
  2. Analyses
  3. Brainstorms
  4. Groupthink
  5. Environment
  6. Typical demographics include all of the following EXCEPT
  7. Facial features
  8. Gender
  9. Race
  10. Age
  11. Studies show that higher levels of education lead to
  12. Narrow job opportunities
  13. Worse jobs
  14. Less on-hands experience
  15. Higher incomes
  16. Recent studies show __ percent of married women in Western economies earn more than their husbands do in the workplace.
  17. 10
  18. 40
  19. 20
  20. 15
  21. Interest rates represent
  22. The cost of borrowing money
  23. The customer approval ratings of a company
  24. The advances made in technology
  25. The revenue accrued in a business
  26. Members of generation X were born in
  27. 1955-1964
  28. 1965-1975
  29. 1985-1990
  30. 1990-2000

ANSWER KEY

1)B

2)D

3)B

4)A

5)D

6)C

7)A

8)A

9)A

10)D

11)C

12)D

13)B

14)D

15)A

16)A

17)D

18)D

19)A

20)B