CEO Endorsement Letter for Retirees
Create your own personalized letter by choosing one option from each of the sections below. Simply copy the parts you like best, paste them into a new WORD document and print out on company letterhead.
Dear <NAME>,
INTRO OPTION #1 / I am writing to thank you for your service to our company throughout your career, and for your incredible commitment to making our community stronger through United Way.
INTRO OPTION #2 / As you know, our company has had a long relationship with United Way and once again we have an opportunity to show our support by giving generously to United Way’s annual campaign. As a retired employee, your pledge is welcome in the Campaign! Your donation will help United Way achieve success at the community level and create positive change in the community.
BODY OPTION #1 / United Way encourages us all to LIVE UNITED. United Way researches the issues and provides the necessary vision and leadership to address the most pressing needs in the community. United Way invests your contribution in a thoughtful, effective process, making sure that our community, families and individuals are safe, healthy and able to reach their full potential. Because of United Way, vital health and human services are available where they are needed most—quality education for our children, job training for low-income families and so much more.
BODY OPTION #2 / We appreciate that you may have been affected by the recession. Please know that your gift of any amount will be sincerely appreciated. We hope that you will consider the unique value of a donation to United Way. With a single gift you can have the most impact on our community’s needs and support a strong network of important services. So many families are seeking help, often for the first time. Please help us make sure that services are there to help them get back on their feet.
ASK OPTION #1 / This year, as our <COMPANY> United Way Campaign is about to kickoff again, I ask that you again consider donating a gift as part of our effort. Here at <COMPANY>, we’re committed to making long-lasting changes to our community. Our collective donations to United Way of the Piedmont’s Community Impact Fund will change lives and help address many of our community’s most complex issues. We all benefit when a child succeeds, when families are financially stable, and when people have good health.
ASK OPTION #2 / I invite you to join with our entire workplace to show our support by giving to this year’s campaign. We are grateful for whatever amount you can give. In the face of widespread economic uncertainty, your gift has never been more important, or more deeply appreciated.
INCLUDE & ADD ANY OTHER RELEVANT INFO / A pledge brochure and return envelope are enclosed for your convenience. We can make your giving easier by automatically charging your credit card or sending you a bill at whatever interval you choose. Please be as generous as your circumstances allow. If you have any questions about this year’s campaign, contact <COORDINATOR> at <CONTACT INFO>.
ENDING OPTION #1 / My thanks to you for your continued generosity and support of United Way. I look forward to the campaign ahead and the marked difference we’ll make in our community together.
ENDING OPTION #2 / Thank you for your continued support and commitment to United Way and to our community.
Warm regards/Gratefully yours,
CEO NAME