TYPES OF ORGANISATIONS

1.  Identify at least three stakeholders with an interest in the company and explain why there may be a conflict of interest between them

2.  Write a mission statement for the company. What is the purpose of the mission statement?

3.  Explain the importance of a business plan to Derek in his expansion of the company.

4.  Discuss the advantages and disadvantages of SunGen Ltd becoming a Public Limited Company

5.  Discuss at least two reasons why the directors of Electrical Solutions Ltd decided to float 65% of the shares on the Australian stock exchange

6.  Describe the potential advantages and disadvantages of SunGen Ltd of establishing joint ventures

7.  Analyse the reasons for forming global conglomerates.

8.  Analyse the role of subsidiaries

THE EXTERNAL ENVIRONMENT

9.  Explain one factor form each part of a PEST analysis that the company should assess before deciding its future direction

MARKETING

10. Carry out a marketing audit for SunGen Ltd.

11. Advise SunGen Ltd on what changes to their marketing mix they should make.

12. SunGen’s products are in the early stages of their life cycle. Explain what changes will take place as their products move through the remaining stages of the PLC.

13. Use product portfolio techniques such as Ansoff’s Matrix and Boston Consulting Group matrix to identify potential growth strategies and analyse the existing product range

14. What price strategy should SunGen adopt for their products ?

15. What precise sampling techniques could the company use to improve the quality of their market research?

16. Evaluate the role of market research in expansion decisions.

HUMAN RESOURCE MANAGEMENT

17. Consider the advantages and disadvantages of recruiting internally

18. Should Sungen Ltd adopt a flatter organizational structure ?

19. How should sunGen manage the change in workers’ contracts ?

20. Explain the difference between formal and informal communication and identify formal communication strategies that SunGen Ltd could adopt in order to improve efficiency.

21. What is an appraisal system? How can such a system and the new training system improve the performance of the company?

22. Suggest ways to deal with the problems created by the need for overtime working.

ACCOUNTING AND FINANCE

23. Write a financial report on the current profitability, efficiency and liquidity of the company (using appropriate ratios).

24. What are the advantages of using separate cost centres ?

25. Evaluate at least two different methods of costing SunGen Ltd could adopt

26. Evaluate the sources of finance used by Electircal Solutins plc and Sungen Ltd. Are there alternative appropriate sources of finance the company (ies) could have used in their expansion ?

27. Write the formulas for the ratios provided in appendix 3.

28. SunGen Ltd has very high ‘debtor days’ figures. Discuss methods that could be used by the finance department to reduce this.

29. Explain the reasons why many new companies do not make a profit until many years after they have started.

ETHICS AND THE ENVIRONMENT

30. How can SunGen Ltd. ensure that it is recognized as an environmentally and socially responsible company.

31. Carry out a cost benefit analysis of SunGen Ltd. operating as a socially responsible company

DECISION MAKING AND MANAGEMENT OF CHANGE

32. It is crucial that you emphasise the importance of SunGen Ltd. management being aware of the need to use a “decision making framework” and managing any changes you recommend.

33. Identify and explain the driving and restraining forces that brought about change in Electrical Solutions plc and SunGen Ltd.

Sungen SL q’s