Branding Magic Bullet: How to Transform

Branding Magic Bullet: How to Transform

Your Message into a Powerful Brand that Makes an

Impact and Attracts More Clients!
Module 4: Checklist

I am actively bringing consistency to all my branding opportunities

I know my brand:

Who I serve

My brand mission statement

My brand promise—how people perceive it

I have created a Master Style Sheet and other protocols, standardizing my brand elements

I am making sure I use these protocols and standards in every branding opportunity

I am ensuring that any assistant, contractors or other team members that I use know to use my style protocols

I am looking for every opportunity to reinforce my brand

I am using professionals for crucial branding vehicles or elements such as:

Color schemes

Website/blog design

eBook covers

Profile photos

Other______

I am making sure that any professional I hire to work on a branding element actually knows all about branding, and what is required

I have developed the habit of taking notes 24/7 to come up with brand ideas, note elements that can be brand-enhanced or need correction, et cetera

I prefer to take notes:

In a real paper notepad

Using my mobile and downloading an App

Using my Kindle and downloading an App

Other______

I have secured a domain in my own name (if one is available) so that people searching for me by name can:

Be directed or automatically re-directed to my main brand website

Notpush another person/other people with my name at the top of Google search results

See all my sites in one logical place

See my brand elements, promise—and sign-up web form

Other ______

I have determined both RGB and CMYK color codes for my brand colors

I am living my brand and being regularly visible and interactive on social media and in other platforms I frequent, such as membership sites or forums

I am making sure I brand social appearances by tactics like wearing my brand colors

I have developed a distinctive, consistent voice

I am ensuring that anyone representing me/my company or working on brand elements:

Has my brand Style Sheet or list of protocols

Knows my brand message, promise and voice

Knows what is allowed, when speaking with my brand voice; and what is not

I am aware that pacing is also important in using my brand voice and I am matching my pacing to my audience’s own pace

I am ensuring my conversation online is always in line with my brand:

Mission

Promise

Image

I am using premium, quality apps, graphics and themes, branded for my business

I have planned a sales funnel that opens the door to high-end opportunities, including:

V.I.P Days (with one-on-one coaching)

Mastermind Retreats (at luxury venues)

Mega-conferences/networking events, involving multiple guest celebrities

High-earning affiliate programs and products that my super-affiliates will love to sell

Elite, small coaching groups, clubs or membership sites

Elite VIP workshops for my top clients

One-on-one private coaching for the select few who can afford it

Other______

I am planning to JV with professionals who will boost my brand’s reputation and increase its visibility

I am living true to my brand mission and promise—and being my authentic self