PRESS INFORMATION
ACTIVE PEOPLE
BOING – more than a flashing gadget
Every flashing thing is supposed to be a direct hit in the toys and gadget sector. Rubber and flashing balls are no exception. But for the creatives of the Swiss company ACTIVE PEOPLE just being trendy is not enough: Flashing balls must and can be more – and here comes BOING.
The LED programme can be activated by a simple squeeze of the hand. Changing the colour of the balls is a piece of cake, even when juggling with several balls: amazingly simple, simply amazing! A tailor-made electronic chip sports eight options from normal change of light to fancy disco effects. BOING astounds and fascinates young and old likewise. It is a motion toy that seems magical - to bamboozle and bedazzle. The soft, handy material and the special design of the surface made of elastic skin permits a fast and safe tactile orientation even in the dark.
ACTIVE PEOPLE flashing balls do not blink, do not chirp electronically and do not jump high up into the air like the cheap rubber gadgets that flood the market, nevertheless BOING can be afforded by everyone. Available in two sizes, 45mm and 70mm, not only for jugglers – also for just having fun, for fooling about, for pleasing and for rejoicing. BOING, you will not find anything like it!
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The Swiss company ACTIVE PEOPLE is specialized in creating and producing cutting-edge motion and skill toys and games. Founded in 1984, it helped classics such as yo-yo and juggling to fresh popularity. With Astrojax, the (YO)2 range, GOING, Xa-Xa concept, Kiwido or the new para2 Paddleball innovation, the creatives of AP entered virgin soil thus setting trends in the toy sector.
High-quality materials as well as clear and simple designs characterize the products which have been awarded international design prices more than once. The secret of success: Procure freedom without definite rules and instruction manuals so the player can develop the game and himself, add own ideas and create his individual style. In the meantime ACTIVE PEOPLE expanded into more than 50 countries world-wide. Further information can be found at.
Company contact:
ACTIVE PEOPLE SA
Waldeckweg 50
CH – 4102 Binningen
Tel. 0041 - 61 425 94 94
René Küng