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Megan Novak
The Ardell Group for HomePlug
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HomePlug® Powerline Technology Finds Large Audience for Multimedia Distribution at CEDIA EXPO 2007

– DIRECTV and Russound Head List of HomePlug Powerline Alliance Members in Multiple Markets –

Denver, Colo. – September 6, 2007 – Driving the worldwide acceptance of high-speed networking over power lines, the HomePlug® Powerline Alliance today announced that a number of new member companies at CEDIA have plans for products incorporating HomePlug technology that will further propel the global powerline standard into a variety of new markets. Among the HomePlug member companies at CEDIA are DIRECTV, long-time member EchoStar and Russound in the multimedia space. Additionally, VisualGate Systems in the security industry, with Cellnet Technology, Inc. and Grid Net, Inc. in the “green power” market, have recently joined the Alliance, adding to the market diversity that the HomePlug Powerline Alliance continues to address.

As a member of the Alliance, DIRECTV uses HomePlug integrated circuit solutions enabling customers to connect broadband services and home computers with their DIRECTV Plus® HD DVRs to enjoy photos and music content on their TVs.

Russound, a company focused on whole-house multimedia distribution, will embed HomePlug AV technology in a variety of their multiroom audio-video systems, making life simpler for the installer and more enjoyable for the consumer.

“The HomePlug Alliance provides the industry direction and inspires the consumer confidence we believe is necessary for a robust entertainment experience,” said Romulo Pontual, CTO of DIRECTV, Inc.

"We're looking forward to being an active member of the HomePlug Alliance,” said Russound Vice President of Strategic Development, Jeff Kussard. "PLC technology has proven its efficiency and reliability in the field, and it is the clear choice among retrofit or non-invasive wiring solutions. HomePlug–based products represent an exciting new avenue for Russound, and we look forward to creating compelling products and applications based on this standard.”

In addition to Russound and DIRECTV, EchoStar has brought additional multimedia momentum to the Alliance through their DISH Network, the second largest direct-to-home satellite service in the United States.

VisualGate Systems’ membership to the HomePlug Alliance highlights our focus on utilizing BPL for home security. Additionally, with consumers’ growing interest in environmental consciousness, “green power” or “smart grid” applications have become a key focus for the HomePlug Alliance. Grid Net and Cellnet Technology, two companies focused on utilizing powerline communications for these applications, have also signed on with the HomePlug Alliance.

“The addition of these key companies underscores the commitment of major industry leaders worldwide to adopt HomePlug’s powerline communications standards-based technology and further demonstrates the continued momentum of the HomePlug Powerline Alliance,” said Matthew Theall from Intel Corporation, who also serves as president of the HomePlug Powerline Alliance. “HomePlug technologies allow companies to provide the most seamless and user-friendly in-home powerline connectivity solution, while also supporting a wide variety of to-the-home and on-the-grid applications.”

In addition to DIRECTV, EchoStar and Russound, other HomePlug Alliance member companies exhibiting at CEDIA EXPO 2007 include IOGEAR, Leviton, LG Electronics, Samsung, Sharp and Texas Instruments.

Founded in 2000, the HomePlug Alliance is the only powerline communications organization to offer an open-standard based technology backed by multiple silicon providers and a strict product certification process developed by product manufacturers worldwide. For more information on the HomePlug Powerline Alliance, please visit www.homeplug.org.

About the HomePlug® Powerline Alliance:

The HomePlug Powerline Alliance, Inc. is an industry-led initiative established to create specifications for home high-speed powerline networking products and command & control among platforms within the home, and broadband access services to the home. The Alliance accelerates demand for HomePlug-enabled products and services worldwide through the sponsorship of market and user education programs. Membership in the Alliance has grown to include more than 75 industry-leading companies. HomePlug Sponsor companies include Cisco (CSCO); Comcast (CMCSK); GE Security, Inc., an affiliate of General Electric Co. (NYSE: GE); Intel Corporation; LG Electronics (Korea Stock Exchange: 6657.KS); Motorola (MOT); RadioShack Corporation (RSH); Samsung Electronics Co., Ltd. (SSNGY.PK); Sharp Laboratories of America; TCL Group Holding Co., Ltd (TCL Group); and Texas Instruments Incorporated (NYSE:TXN) (TI). Contributor members include Arkados (OTCBB: AKDS); Conexant (CNXT); Corporate Systems Engineering; Gigle Semiconductor; Huawei Technologies Co., Ltd.; Intellon Corporation; and SPiDCOM Technologies. Additional information about the Alliance, including a complete listing of certified products, is available at http://www.homeplug.org.

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HomePlug is a registered trademark of the HomePlug Powerline Alliance, Inc. All other trademarks, trade names and service marks mentioned and/or used belong to their respective owners.

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