MIDTOWN™ Hardwood from Armstrong Selected by Top Builder
LANCASTER, PA – Nothing says luxury like a beautiful hardwood floor. The Midtown™ hardwood collection by Armstrong achieves a stunning hardwood style without the cost implications or performance limitations.
One of America’s “Top 100 Builders”, Oakwood Homes in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.
Inside the Model Home
The entryway, kitchen and living room of the exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complements the vibrant furniture design.
“Midtown is also featured in Oakwood’s two design centers in Denver and Colorado Springs, and they have already had homebuyers interested in selecting Midtown for their new home,” says Armstrong Field Rep Deb Waugh.
Oakwood Homes, no stranger to Armstrong products having previously installed Armstrong vinyl, laminate and hardwood in other models, was especially interested in Midtown’s performance. Waugh explains, “Midtown had a particular appeal to Oakwood Homes because of the fact that it performs particularly well in dry climates like Colorado.”
Midtown Key Features
Stability – A denser core makes Midtown hardwood less susceptible to the effects of moisture and seasonal temperature changes, including extremely dry climates like Colorado. The Midtown collection’s enhanced durability comes from its unique construction. At its heart, is an Eco-Certified Composite™ high-density fiberboard (HDF) core. This is not only an environmentally friendly choice; it’s harder and denser than solid or traditional engineered hardwood.
Dent Resistance – The combination of a micro-tough veneer over the HDF core makes Midtown more impact resistant than solid or engineered wood floors. It’s even tougher than other fiber core floors.
Midtown is made in the USA and is offered in eight designer colors in four species of wood: red oak, white oak, walnut, and maple. Its Lock & Fold™ system makes installation literally a snap.
Oakwood Homes has nine communities in Colorado, and they anticipate selling 600 houses this year. At a recent grand opening in April, numerous visitors toured the model home, and the response was very positive. Judging by that initial response, Midtown is likely to be a popular flooring selection in many of those homes.
To learn about Armstrong flooring products for the home, visit Armstrong Floor Products at the International Builders Show, February 4-6, Las Vegas, NV, Booth #C6937. For general information, visit Armstrong.com.
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About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 35 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit www.armstrong.com.
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