Emeryville, CA 94608 / Mobile: (510) 290-1544
Summary
20 years experience in high-tech marketing and as a software product manager
Experience
2008 – Present, Marketing Consultant, Emeryville, CA
- Developed marketing material for mobile phone applications company, including value propositions, features & benefits statements, customer case studies, web content, and press releases
- Redesigned corporate web site, emphasizing product and market focus
- Edited and published (since 1997)
- 95,000+ page views/month
- Vibrant online community
- Rated 4 stars from Yahoo! Internet Life
- Developed K-12 curricula, lesson plans, and educational materials
2004 – 2008, Senior Product Manager, NVIDIA, Santa Clara, CA
- Managed a GPU-accelerated, 3D rendering software product targeted at the digital film market from launch through version 2.1
- Planned marketing strategy, branding, and messaging
- Defined target markets, value propositions, messaging, positioning, and pricing
- Defined product requirements and road maps; wrote product requirements documents (PRD)
- Pioneered marketing via social media at NVIDIA
- Developed on-line community around product
- Launched on-line discussion forums and corporate/product blogging
- First NVIDIA product to use e-commerce sales channel
- First web-based consumer support within the company
- Cultivated relationships with development and reseller partners; managed technical partnerships
- Conducted return-on-investment (ROI) & competitive analyses
- Wrote and edited corporate external communications—press releases, case studies, web copy, and published articles
- Provided single voice for corporate and marketing communications
2000 – 2004, Marketing Consultant, Albany, CA
- Business planning and product strategy/management consultant to high-tech & government clients
- Revamped product strategy and product management infrastructure for a television conditional access/broadcast technologies company
- Drafted the US Air Force counter-proliferation master plan
- Wrote book published by Oxford University Press and numerous articles for publication
1999 – 2000, Senior Product Manager, OpenTV, Mountain View, CA
Managed complete product lifecycle of multiple hardware and software product lines at leading interactive TV company, from requirements definition, through delivery and launch, to end-of-life
- Digital video/MPEG broadcast/streaming system and content development tools
- Created and implemented marketing strategy for new interactive content business unit
- Embedded software for digital cable/satellite set-top boxes
- Introduced market-based requirements processes, resulting in increased sales, faster time to market, and competitive advantage
1998 – 1999, Senior Product Marketing Manager, Mosaix, Alameda, CA
- Sales support and strategic and competitive analysis at an enterprise CRM software company
- Instituted overhaul of sales support functions and internal marketing communications
- Created sales/marketing intranet & RFP database; published sales support and training material
1990 – 1998, Senior Program Manager, SAIC, McLean, VA
- Managed multiple multi-million dollar hardware and software development programs:
- $51 million program to assist in the elimination of former-Soviet nuclear weapons
- $20 million annual program to develop chemical sensor and analytical equipment
- $30 million aerial mission-planning and mapping/GIS software development
- Managed US Air Force arms control compliance programs
- Defined, planned, and executed international training programs on the Chemical Weapons Convention
- Wrote and edited a winning, five-year, $23 million contract proposal
1994 – 1996, Senior Arms Control Specialist, Office of the Secretary of Defense, Washington, DC
- Action officer for chemical/biological arms control matters
- Played key role in defining the organization and operational processes of Organization for the Prohibition of Chemical Weapons, a 500+ person international organization
- Prepared Congressional testimony for senior DoD officials, including the Deputy Secretary of Defense and the Chairman of the Joint Chiefs of Staff
- Drafted the annual Biological Weapons Convention declaration for submission to the U.N.
- Briefed senior DoD officials on chemical weapons arms control issues
1989 – 1990, News Editor, United Communications Group, Bethesda, MD
- Editor of four professional newsletters (2 weekly, 2 biweekly) on oil and petroleum markets, healthcare information technology, and day care
1985 – 1989, US Army Chemical Officer, Germany
Education
Graduate course work, English Literature, 2007-2009, University of California, Berkeley, CA
M.A., Security Policy Studies, 1992, George Washington University, Washington, DC
B.A., Honors in Government & Law, 1985, Lafayette College, Easton, PA