【Program Highlights】 / It is the top entrepreneurial class of Chinese business leaders.
In 2013, Chinese Entrepreneurial Model has been launched in finance channel. In 2014, the finance channel will continue to focus on the inspirational topic of youth entrepreneurship, and first launches the top entrepreneurial class of Chinese business leaders - Braveheart. Many famous business leaders such as Liu Chuanzhi, JackMa, Wang Jianlin, Michael Yu, Dong Mingzhu and others will participate in the program to impart the valuable entrepreneurial wisdoms to youth entrepreneurship team.
Reality show of story brings the feeling of a film.
The unique presentation technique of the program make it have own style among many reality show programs. It gets rid of the routines of the conventional studio, with story designing closely linked, presenting in the form of film. Ten Chinese business leaders including Liu Chuanzhi and Wang Jianlin will take turn to appear on the scene, with each mentor giving a lesson on practical business for ten young entrepreneurial models. Each class will be divided into two teams, and the mentor will personally design the actual business tasks, and ask two teams of young men to complete them within 48 hours. The mentor will make the deep and careful comments on performance of two teams, then draw lessons from them, finally give their experience. Winning team will win the public welfare fund of 500000 Yuan, which will be used for the social public welfare enterprise supported by winning team, will discuss with their mentor on the enterprise lifting scheme together, and will give the public welfare fund to recipients.
The real and vivid modern commercial war
In the program closing, the entrepreneurial mentor will lead the winning team to his commercial space for visit, study and communication. The audience will see the different work and life of Chinese business leaders from angle of young entrepreneurs.
【Ad Highlights】 / Transmit the life attitude with positive energy together with the enterprises
Starting a business, the game of the brave, is a life journey with the dream. Just as the name of the program Braveheart, all modules design of the program reflect the inspirational spirit. The brand with spiritual core of courage, inspiration and dream can be fully combined with the program, transmitting the life attitude full of dream and responsibility together with Braveheart.
Close combination with new media to realize win-win situation of brand and the program
The Program will work closely with Sina microblogand Tencent wechat, and carry on the work around the commercial competition of new media era from the application of young man, outdoor photography to the repeat discussion in the studio. The enterprises can make the deep cooperation with the program to lead the topic by new media, to promote the propagation of program, and to create the enterprises hotspot.
【Program Broadcast Schedule】 / CCTV-2, from the middle and late of March to May. First-run is at 10:00 at night, with one episode a week, 10 episodes in total.
【Quota】 / Exclusive
【Return on AdSpend】
Return in the program(10 episodes in total)
5-second standard ad of title sponsor / Form: / The time is 5 seconds, with name or logo of the enterprise appearing, and dubbing of Braveheart is under the title sponsor of ***(enterprise name). (Verbal broadcast can be determined by negotiation)
Location: / The first location in the opening of program and the first location of the second AD period.
Frequency: / 2 times/episode, with 20 times in total.
15-second enterprise ad / Location: / Broadcast following 5-second standard ad of title sponsor.
Opening of title sponsor
Transition
Verbal broadcast by the host
Corner sign
Live presentation
Acknowledges in closing / Frequency:
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Frequency: / 2 times/episode, with 20 times in total.
Combined LOGO of “** (enterprise name) Braveheartappears in the opening of title sponsor.
1 time/episode, with 20 times in total all year around.
Combined LOGO of “** (enterprise name) Braveheart appears in the transition.
2 times/episode, with 20 times in total.
The host speaks of “** (enterprise name) Braveheart.
3 times/episode, with 30 times in total.
Combined LOGO of “** (enterprise name) Braveheart appears in the bottom right corner of screen, with not less than 30% of program time.
Combined LOGO of “** (enterprise name) Braveheart appears in the setting of program
Name and logo of title sponsor appears in the closing of program.
1 time/episode, with 10 times in total all year around.
Return on promo video
Promo video of title sponsor / Form: / Time is 15 seconds, with combined LOGO of “** (enterprise name) Braveheart appearing in the video and dubbing.
Location: / Before broadcast of program to the broadcast period of program, repeat broadcast in CCTV-2
Frequency: / Daily broadcast, no less than 90 times in total.
【AD Price】 / 9.3 million Yuan
Notes:
1)The specific broadcast time shall be subject to the trailer of CCTV Paper.
2)If the first-run program fails to be broadcast due to special cause, the ad will be broadcast in the same time period that day. If the ad fails to be broadcast, it will be given the supplementary broadcast according to the principle of value equivalence.
3)Ad is inserted in the rerun, but if the rerun program fails to be broadcast, there is no supplementary broadcast.
4)The ad period names in the scheme are only for reference, and shall be subject to that of final contract.
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