BM52-3.5-2 Business Analysis Individual Assignment Page 1 of 3

Module Code: BM52-3.5-2BAS
INDIVIDUAL ASSIGNMENT(30% weightage)

Learning Outcomes

1. Demonstrate knowledge and understanding of the well-established concepts and
  • strategic aspects of the business.

2. Demonstrate the ability to analyse and evaluate the performance of a business.
  1. 3. Demonstrate the ability to use theories and concepts to propose business changes and improve the performance of the business and how to strategically manage the business.

Assignment Description

This assignment comprises 30% of your total marks for this module.

You are required to write a 3,500 word essay on any ONEof the following topics below:

1.A corporate strategy should enable a company, or one or more of its business units, to perform one or more of the value creation functions at a lower cost or in a way that allows for differentiation and a premium price. What value creation activities should a company outsource to independent suppliers? What are the risks involved in outsourcing these activities?

2.The most common methods by which firms conduct international business are international trade, licensing, franchising, joint ventures, acquisitions of foreign firms, and formation of foreign subsidiaries. Methods such as licensing and franchising involve little capital investment but distribute some of the profits to other parties. Discuss how the need to control over foreign operations varies with the strategy and core competencies of a firm. What are the implications of this for the choice of entry mode?

3.Recent research studies have shown that many young technology companies appear to internationalise at an increasingly early stage in their development. Identify and elaborate on those factors which are likely to accelerate or impede such activities, referencing theoretical explanations as appropriate.

Specification of Assignment:

1.You are required to choose an appropriate essay format for the topic chosen. (Essay formats such as argumentative, discussion and etc.)

2.You should have a minimum of 6 references to substantiate your research and essay writing. You are REQUIRED to use Harvard referencing methods for this assignment.

3.The essay should be well-structured and the use of proper paragraphs for topic separation is encouraged.

4.The essay must adhere to standard academic documentation standards:

  • Font Type: Times New Roman
  • Font Size: 12pts
  • Line Spacing: 1.5-line spacing

Marking Criteria

Your essay will be marked based on the following criteria:-

Content & Facts – systematic & analytical ability45 marks

Development & Discussion30 marks

Language & Grammar10 marks

Referencing10 marks

Overall effectiveness 5 marks

TOTAL 100 marks

Marks are awarded based on the following guidelines:

Grade / Description of performance level
75%-100%
(A – A+) / There were mature and interesting points based on the answer provided. You make clear your position based on your understanding. Each point supported with valid explanation. Shows understanding and reflection of subject matter. Minimum 4 to 5 points given. References to relevant models, theories and concepts have been made.
65% – 74%
(B - B+) / There were sufficient points raised with valid explanations provided. Position supported in theory/model-based arguments. There is adequate understanding of subject matter. Minimum 4 to 5 points given. References to relevant models, theories and concepts have been made.
50% – 64%
(C - C+) / Minimal understanding of subject matter. Insufficient points given and explanations are unclear or not helpful in clarifying points. Not enough reference given.
Below 50%
(F - F+) / No clear understanding of the subject matter. Points are off-topic and do not relate to research. No understanding of theories and concepts taught. Not enough reference given. Numerous grammatical and spelling mistakes.

UCTI Level 2 Asia Pacific University College of Technology & Innovation201211