X. Summer School of

Konrad - Adenauer - Stiftung

for Young Leaders

22to 30 July2011

inBerlin

- 1 -

X. Summer School

of Konrad - Adenauer - Stiftung

for Young Leaders

„Tolerance and Integration – challenges for young leaders“

Political Communication: Possibilities and Limits

July 22nd to 30th,2011

ProtestantEducational Center Berlin - Schwanenwerder

Peace and Religious tolerance is a pre-condition for sustainable development. But in numerous countries, conflicts between ethnies and religions are threatening this fundament.

The Konrad - Adenauer -Stiftungis giving worldwide support not only of fostering democratic systems and the rule of law, but also for structures strengthening tolerance and social peace.

Besides theoretical background and presentation of actual trends, the workshop will work out steps how young leaders can prove for more acceptance and tolerance for different religions and cultures within their own environment, andhow allies may be found.

The methods applied in this workshop are oriented on participating strategies and completed by practical work in small groups, to optimize the learning effects. Meetings and discussions with representatives of political institutions, and visits of historical sites to make recent German history understandable will complete the seminar.What matters most, is to make understandable that leadership is meaning to serve and to assume responsibility.

A selection of young, qualified and motivated candidates is a guarantee for the sustainability of the workshop. It is forming part of the projects in their respective countries, and, as in the past, it will achieve a remarkable multiplication effect.

Participants:

Africa

Asia

Latin America

Europe

Middle East

ConceptionWolfgang Ahner-Toennis

andKonrad-Adenauer-Stiftung

CoordinationTeam Inlandsprogramme

Klingelhöferstraße 23

10907 Berlin

Tel.: 030 / 26996 3251

Mobil: 0157 / 746 71779

Ralf Güldenzopf

Konrad-Adenauer-Stiftung

PoliticalCommunication

50389 Wesseling

Phone: 02236 / 707 4213

Franz Kowalski

Media Consultant

Treskowstr. 57

13156 Berlin

Mobile: 0179 / 5189076

AdministrativeChristine Kramer-Krause

AssistanceKonrad-Adenauer-Stiftung

andTeam Inlandsprogramme

SecretariatKlingelhöfer Str. 23

10907 Berlin

Phone: 030 / 2 69 963-586

Mobile: 0176 / 481 90 996

Transfer

KONRAD-ADENAUER-STIFTUNG e. V.

Europäische und Internationale Zusammenarbeit

Tiergartenstraße 35; 10785 Berlin

Tel.: 030 / 26996 0; Fax.: 030 / 26996 3558

P R O G R A M M E

Friday, 22 July 2011

until 05.00 p.m.Arrival

Accommodation

Schwanenwerder

Inselstraße 27-28

14129 Berlin

Phone: 030 / 803 5486

Fax: 030 / 803 6961

07.00 p.m.Dinner

Welcome and introduction

Wolfgang Ahner-Tönnis

Saturday, 23 July 2011

09.00 a.m. Opening of Summer School 2010

First Meeting

Warm Up

10.00 a.m.Talk with

Thomas Habicht(t.b.c.)

Senior Editor News Desk Berlin-Brandenburg Broadcasting

Tel.: 030 / 97993 – 33900

Politics in Germany at a glance

12.00 a.m.Lunch

02.00 p.m.Excursion to Potsdam

Frederic the Great and tolerance

05.00 p.m.Return to Schwanenwerder

06.00 p.m.Dinner

Guests

Stefanie Jüngerkes

Director of Schwanenwerder

Gabriele Baumann

Head of Domestic Programmes

Konrad-Adenauer-Stiftung

Ralf Güldenzopf

Head of Political Communication

Konrad-Adenauer-Stiftung

Wolfgang Ahner-Tönnis

Domestic Programmes

Sunday, 24 July 2011

09.00 a.m.THEME: Concern, Message, and Strategy

Introduction

Ralf Güldenzopf

Head of Political Communication

Konrad-Adenauer-Stiftung

Sebastian Kopfleisch

Blueberry consulting

11.00 p.m.Develop a campaign strategy and campaign message for tolerance in your environment

Ralf Güldenzopf / Franz Kowalski /

Sebastian Kopfleisch

12.30 a.m.Lunch

02.00 p.m.René Jainsch

Mobilization

Direct Communication in Campaigns

04.00 p.m.Franz Kowalski

Media Consultant

How to tell a story

07.00 p.m.Dinner

08.00 p.m.Work in groups

Political conflicts, their origins and their solutions

Monday, 25 July 2011

09.00 hThe Golden Rule of World Religions

Peter Schier (t.b.c.)

Consultant

11.00 hPolitical Communication

Ralf Güldenzopf / Franz Kowalski /

Sebastian Kopfleisch

12.30 a.m.Lunch

02.00 p.m.Ralf Güldenzopf

Head of Political Communication

Konrad-Adenauer-Stiftung

Sebastian Klopfleisch

Blueberry-Consulting

Communication, Messageand Campaign

04.00 p.m.Script a TV-Spot!

Franz Kowalski

07.00 p.m.Dinner

08.00 p.m.Continued

Tuesday, 26 July 2011

09.00 a.m.Religious conflicts or struggle for land?

The reasons for conflicts in West-Africa

Johannes Harnischfeger, Ethnologist, Frankfurt(t.b.c.)

11.00 a.m.Homework

TV-Spots and Media Advertisement

10.00 a.m.Fine-tuning TV-Spot

12.30 p.m.Lunch

afterwardsShooting TV-spots

07.00 p.m.Dinner

Fine-tuning TV-Spot

(continued)

Wednesday, 27 July 2011

09.30 a.m.Transfer to Berlin

10.00 hMeeting in the Federal Ministry of Interior Affairs

Different cultures and Migration policy in Germany

N.N., department for migration

12.00 a.m.Lunch in Schwanenwerder

01.30 p.m.Finalising TV-spots

Thursday, 28 July2011

09.00 a.m.Finalising TV-Spots

12.00 a.m.Transfer to

Akademie

Konrad -Adenauer -Stiftung

Tiergartenstr. 35

10785 Berlin

Phone: 030 / 269 963 200

Room 104

Lunch

02.30 p.m.Insight into the work of the Department for International Co-operation and presentation of working results

Guests

Frank Spengler

Dep. Head of International Cooperation

Konrad-Adenauer-Stiftung

And

Heads of the Regional Teams of Konrad-Adenauer-Stiftung

04.30 p.m.Transfer to

Weidendammbrücke /Friedrichstrasse

Am Weidendamm 1

Berlin-Mitte

Phone: 030 / 677 88 01 04

05.00 p.m.Boat trip

Dinner on board of the “Metamera”

Guests: Representatives of “Junge Union” Headquarter Germany

10.00 p.m.Return to Schwanenwerder

Meeting point: Main entrance of

Akademie Konrad-Adenauer-Stiftung

Tiergartenstr. 35

10785 Berlin

Friday, 29July 2011

08.30 a.m.Please have passport or id-card ready!!!

08.00 a.m.Transfer to

Deutscher Bundestag

Platz der Republik 1

Nordeingang

Scheidemannstr.

10557 Berlin

09.00 a.m.Guided tour of the Reichstag

10.15 a.m.Transfer to

Konrad-Adenauer-Stiftung

Tiergartenstraße 34

10785 Berlin

Room 104

Phone: 030 / 269 963 200

10.30 a.m.Talk with

Moslem Community in Berlin

12.00 a.m.Lunch (Room 6/7) with

Stefanie Vogelsang, MdB(t.b.c.)

CDU/CSU-Fraction in the German Bundestag

Tel.: 030 / 227 72404

01.00p.m.Spare time in Berlin

06.00p.m.Transfer to

Restaurant Mauersegler

Bernauer Str. 63- 64

13355 Berlin

Mobil: 0177 / 44 40 43 6

07.00 p.m.Farewell dinner and presentation of the

Spots

Guest

Gabriele Baumann

Konrad-Adenauer-Stiftung

10.00p.m.Transfer to Schwanenwerder

Saturday, 30 July 2011

Departure to home countries

****