UK Trade and Investment
International Digital Marketing
- From SEO to Social Media
Jan Klin
01928 788100
March 2014
The course combines trainer presentations, group exercises and feedback sessions, and delegate action planning.
Many examples and case studies are used throughout to illustrate key learning points.
Most of these examples are taken from companies who have been through the Passport to Export or other UKTI programmes.
A particular strength of the course is that previous companies attending who have had substantial success through digital marketing activities are showcased as exemplars
The course has been run over 1000 times now in various guises in different UKTI regions and the formal delegate feedback after each delivery is used to constantly modify the materials (over 90% satisfaction rate)
International Digital Marketing – from SEO to Social Media
Jan Klin & Associates
Course Overview
This workshop will demonstrate how the internet can be used as a key tool for developing export business through the use of digital marketing techniques. Case studies, interactive exercises and group discussions will encourage delegates to apply the training to their own company and action planning sessions will identify timescales and the necessary resources.
Objectives
After the event delegates will understand...
How to localise their website for specific overseas regions – b2b and b2b issues
Translation and localisations issues and sourcing suppliers; Linking with ECR resources.
Use of examples and case studies to illustrate key points
Search Engine Optimisation (SEO) techniques for local and international visibility
Best practice approach to modern SEO.
Google and other search engines
How to identify the most important search engines in different geographic regions internationally and how to submit to them.
Keyword research in local and international locations/foreign languages
Optimising metadata, content and internal links
International/foreign language SEO.
Deciding on the approach – country specific tld’s (.de, .fr etc) or neutral domains and geo-targeting.
How much of the site to translate for foreign language search capture – landing pages, multiple pages, whole website.
How to geo-target – using webmaster tools, sitemapping and language tags
Blogging and its relationship to SEO.
Domain and hosting issues regarding international SEO.
Examples and case studies to illustrate major learning points
Link building, content marketing and international directories
Pay per Click best practices
Using Adwords to international geo-targeting and for researching markets
Social Media Marketing
Using Blogging and its integration with social media platforms
Using Facebook, Google Plus, Twitter, YouTube, LinkedIn
Using foreign language social media platforms – Orkut, Weibo
Limitations of social media marketing for international visibility
Engaging the Edgerank algorithm for high Facebook visibility
Setting objectives and monitoring social media activity
Examples and case studies of international Social Media campaigns
International Digital Marketing – UKTI – March 2014