Welcome Baby Client Engagement Postcards

Additional Postcards for Continued Engagement and Retention*

POSTCARD FOR: (Prenatal) Second Trimester

Are you doing your “kick counts”? Knowing how often your baby moves or “kicks” is a good way to check on your baby’s health.

During your seventh month, you can start to count your baby’s kicks every day. Try just after you eat a meal - your baby is most active after you eat.

Keep track of your baby’s moves (a kick, wiggle, twist, turn, roll, or stretch) daily. Once the baby has moved 10 times in less than 1 hour, you can stop counting. Then you can go about the rest of your day.

For more information, contact: [insert phone]. We look forward to seeing you at the Hospital!

POSTCARD FOR: (Prenatal) Third Trimester

Do you know when to go to the hospital once contractions start?

If this is your first baby, go to the hospital when your contractions are 4-1-1:

4 minutes apart (frequency); Lasting for at least 1 minute (duration), and the pattern lasts for at least 1 hour.

If this is NOT your first baby, go to the hospital when your contractions are 5-45-1:

5 minutes apart; lasting for at least 45 seconds, and the pattern lasts for at least 1 hour.

We look forward to seeing you at the hospital!

Don’t forget to ask for your Welcome Baby hospital visit! Or, take this card and present it during registration prior to delivery.

POSTCARD FOR: Best-Start moms; sent between 3-4 Month and 9 Monthhome visits

Are you getting any sleep? Setting a nightly bedtime routine can help.

Babies may sleep 15 or more hours a day … but that doesn’t mean your baby’s wide-awake time won’t start at midnight. And between 6 and 9 months, your baby may learn that bedtime means being left alone, so she may start crying just to keep you around.

Studies show that babies who follow a bedtime routine fall sleep easier and cry less often during the night.

Here are some tips:

  • Calm things down an hour or so before bedtime. Do the loud, fun stuff during the day.
  • Choose peaceful activities, like quiet reading and singing, and do them in the same order every night.
  • Keep the conditions consistent in the room, so if she wakes up at night, the sounds and lights are the same as when she fell asleep.

Please call your Parent Coach with questions. We look forward to seeing you and your baby at your 9-month (and final) Welcome Baby visit!

*These postcards are an optional approved tactic provided for sites that choose to use these cards as a way to keep in touch with clients and/or use to keep clients engaged, aiming to reduce attrition between the 3-4 mo. and 9 month home visits.