Webster University Course Syllabus

Course Title: Internet Management Applications
Course Information:
Course Number: COMP 5220
Location: Scott AFB, IL (Site 10)
Term: Fall I, 2003 / Instructor Information:
Name: Jeff Tavares
Phone Numbers: (H) 632-4289/ (W) 229-6415
E-mail: or
Webpage: http://webpages.charter.net/jtav

1. COURSE DESCRIPTION: In this course students examine a variety of topics related to use of the Internet for management and organizational systems. Among the topics are electronic commerce, search engines and search strategy, principles of Web page design and use, and extranets and intranets for organizational communication. Anticipated future developments will also be considered.

2. INCOMING COMPETENCY OF STUDENT EXPECTED BY INSTRUCTOR:

The student should have communications skills (written and oral) commensurate with graduate level academic requirements.

University prerequisites for this course apply. Access to a PC or word processor is highly recommended. A Java-enabled Web browser is required. No computer programming is required for this course. The student should be familiar with the concepts taught in COMP 5000.

3. COURSE STATEMENT OF OBJECTIVES: The course is a blend of theory and practical application. These general objectives will help you as a potential manager to achieve the following specific objectives:

·  Understand the history, social aspects and standards of the Internet

·  Understand the critical issues related to Internet Management Applications

·  Produce a detailed study of an Internet-related management topic

·  Evaluate the importance of the Internet in your company or a familiar organization

·  Explore and understand important future trends and applications

·  Develop your own HTML-based course Web page

4. Text Used: Efraim Turban, Electronic Commerce 2002, A Managerial Perspective, Prentice Hall, 2002


5. SCHEDULE OF REQUIRED READINGS, CLASS PREPARATIONS AND ASSIGNMENTS, LECTURES, DISCUSSIONS, STUDENT PRESENTATIONS AND EXAMS: The discussions are based on the entire COMP curriculum and your research methods and results. This course is research based and will require a great deal of work outside the classroom.

WEEKLY SCHEDULE

Dates and changes will be discussed the first night.

WEEK / ASSIGNMENTS
1
22 Aug / Overview, Preface and Introduction
Review Syllabus and assignments
The Digital Economy
Reading Assignment: Part I, Chapters 1, Appendix 1A and 2.
2
29 Aug / Internet Marketing
Internet Consumers, Market Research, and Targeting Advertising
Reading Assignment: Part 2, Chapters 3, 4, Appendix 4A, and 5
Assignment 1 due
3
5 Sep / Continue Internet Marketing Discussion – include B2B
EDI, XML, and pros/cons of outsourcing
Reading Assignment: Part 3, Chapters 6, 7, & 8,and Appendices
Assignment 1 returned.
Topic selection for Assignment 3 research paper due
4
12 Sep / Other E-Commerce systems
Building E-Commerce systems
Reading Assignment: Part 4, Chapters 9, 10, & 11
Assignment 2 due
5
19 Sep / Continue Building E-Commerce systems
Network and Application information security
Reading Assignment: Part 5, Chapters 12, App 12A, 13, 14, and 15
Assignment 2 returned
6
26 Sep / Assignment 3 due with short in-seat presentation of your topic.
7
3 Oct / 10 Question Quiz on previous material
Implementing E-Commerce
Government’s Role and Impact on business and private sites
Reading Assignment: Part 6, Chapters 16, 17, and 18
8
10 Oct / The Future of Internet Managed Applications
Handouts to stimulate discussion on the future of the Internet
Reading Assignment: Part 6, Chapters 16, 17, 18, and 19
9
17 Oct / Assignments 4 and 5 due; Short presentation of Web sites in computer lab.


6. SUPPLEMENTAL READINGS: As assigned.

7. COURSE REQUIREMENTS:

a. Grading Scale*:

100 – 93 / 90 – 92 / 89 – 87 / 86 – 83 / 82 – 80 / 79 – 70 / 69 – 0
A / A – / B + / B / B – / C / F

*Grades are based on guidance from Webster University handbook for graduate faculty. 'A or A –' is superior work on the graduate level. 'B+, B, or B –' is satisfactory or average work in the graduate level. 'C' is marginal work on the graduate level. 'F' is unsatisfactory work on the graduate level. 'I' is work that is incomplete but will be completed within an allotted time period.

b. Grading Criteria:

- Class participation and attendance / 10% / Includes participation on class exercises, discussions, etc.
- 10 Question Quiz / 10% / Quiz on material through week 5
- Research Projects / 70% / First three exercises at 15% each.
Final exercise at 25%.
Assignments and report topic will be distributed and reviewed during the first class meeting.
- Final Project / 10% / This project synthesizes the entire class and demonstrates understanding of the material.

Class participation includes attendance, responding to questions, participating in exercises, and contribution of related material to the class in our current events forum at the beginning of each class session. Late assignments are subject to reduction in grade.

8. Disclaimer

The instructor may alter the course to better achieve the course objectives. The alterations will be discussed the first night of class.

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9.  ASSIGNMENTS

All Research projects must be written using APA format and must be double-spaced with 1-inch margins. Front Matter is defined as a Title Page. Back Matter is defined as appendices with references, etc., as necessary. Staple all paper assignments in the upper left hand corner (no plastic covers, folders, etc.). Late assignments are subject to overall grade reduction.

Assignment #

/

Details

1
Due week 2
29 Aug / Detail your Internet history and experience with the Internet. Highlight access methods, favorite sites, areas of interest, and how the Internet has changed the way you work and live. Incorporate ideas and topics from the textbook where appropriate. This report should be a minimum of 3 pages and have at least 10 references to URLs or other resources. The URL references must have html tags applied. Provide both written and softcopy. A title page is required.
2
Due Week 4
12 Sep / Use the web to identify a failed e-commerce/dot-com effort. Write a 4 page summary that analyzes the following (at a minimum):
1.  What motivated the organization to attempt to implement e-commerce?
2.  Characterize the effort as B2B or B2C.
3.  Summarize what went wrong in your own words.
4.  Could the effort have been successful? Explain why or why not.
There are no perfect answers. You should try to analyze the circumstances given what you know about e-commerce from this week’s introduction, your own personal experience (you have more than you think) and the reading assignments from weeks one and two. Be prepared to briefly discuss your paper in class. Include references to your source(s). A title page is required
3
Select by week 3
5 Sep

Due on week 6

26 Sep

Small Team Project

/ Choose one of the following research report formats, specify a system or topic and review with the instructor on or before the third class session:
Option #1: Develop a detailed analysis of the application of an Internet-based application in your organization. Topic examples include: electronic commerce, search engines and search strategy, principles of web page design and use, and extranets and intranets for organizational communication. The analysis should discuss management issues, implementation techniques employed, technologies used, and the results of the system implementation. This paper requires at least 2 references beyond the textbook and should be a minimum of 6 pages, not including front and back matter. URL references must have html tags applied. Provide both written and soft copy to the instructor. A title page is required.
Option #2: Choose a topic from the text to research in more detail. Topics must be approved by the third class session. You must cite at least 15 additional resources. This paper must be a minimum of 6 pages, not including front and back matter. URL references must have html tags applied. Provide both written and soft copy. A title page is required.
You will be required to present a 5-minute presentation summarizing your project during the sixth class session. This in-seat presentation represents 18% of your research project grade.
4

Due week 9

(Final Week) / There are numerous resources describing the future of the Internet. Produce a detailed report highlighting key findings/projections that you agree with. Since this topic is very broad you may want to select 2-4 key themes to structure your paper around. The report should be a minimum of 7 pages, not including front and back matter (title page, appendix, references) and should include at least 7 references. URL references must have html tags applied. Provide both written and soft copy.
5

Due week 9

(Final Week)
17 Oct / To wrap everything you will develop your own Internet site for this course. If you do not have an existing homepage, you can get one at: http://www.thefreesite.com/free_web_space/ and follow the links for free home pages. Using this free space, or another site you already approved access to, convert and list all of the previous assignments using HTML. Feel free to include appropriate graphics and a user interface design based on some of the guidelines listed in the textbook and presented during the course. Previously used title pages are not required. If you are unfamiliar with the development of Web sites using HTML several resources will be provided for your review. Further class discussion will detail the exact parameters of the project and the final delivery of the URLs for display in the last class. There will be ample class time to work on your web page.

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