SCHOOL OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
General Luna Road, Baguio City
UB VISION
In pursuit of perfection, the University of Baguio is committed to provide balanced quality education by nurturing academic excellence, relevant social
skills and ethical values in a fun-learning environment.
UB MISSION
The University of Baguio educates individuals to be empowered professionals in a global community.
INSTITUTIONAL OBJECTIVES (REVISED 2011) The University of Baguio aims to produce a graduate who:
1. exemplifies a higher standard of learning;
2. manifests the mastery of relevant skills;
3. upholds a conduct that is rightful and just;
4. undertakes scientific and significant researches;
5. advocates sustainable programs for the community and the environment; and
6. leads and demonstrates exemplary performance in the field of specialization.
CORE VALUES:
COMPETENCE + INTEGRITY = SERVICE
COMPETENCE University of Baguio is committed to nurturing excellent professionals.
INTEGRITY University of Baguio is committed to cultivating a community with ethical values.
SERVICE University of Baguio is dedicated to building a community that advocates sustainable programs for the society and the environment.
SCHOOL OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
General Luna Road, Baguio City
SCHOOL MISSION
The University of Baguio educates individuals to be empowered professionals in a global community. The School of Business Administration and Accountancy edifies competitive and morally upright individuals.
SCHOOL OBJECTIVES
The School of Business Administration and Accountancy aims to produce a graduate who:
1. cultivates the knowledge that is imperative for success in globalized setting;
2. displays expertise appropriate to the profession;
3. typifies professional integrity with humility;
4. undertakes researches to promote systematic bases for business decisions;
5. utilizes macro-environmental acumen for economic growth and development; and
6. exhibits commendable accomplishments in business and accountancy.
PROGRAM OBJECTIVES:
The Bachelor of Science in Business Administration and program aims to produce a graduate who:
1. fosters the highest level of competence in the chosen career;
2. performs the requisite skills in the various business disciplines;
3. makes morally upright choices I dealing with ethical dilemmas;
4. undertakes significant researches employed in crafting of relevant business decisions;
5. takes personal initiative and responsibility through participation in community –related activities and;
6. contributes to successful business ventures by creditable work performance.
CORE VALUES
1. Professional Ethics
2. Integrity
3. Objectivity and Independence
4. Professional Competence and Due Care
5. Confidentiality
6. Professional Behavior
7. Fairness
8. Transparency
9. Accountability
10. Hard Work
11. Honesty
12. Patience
13. Diligence
14. Innovativeness
15. Risk-taking
1. Program Learning Outcomes (PLO) vis a vis Program Objectives
Program Outcomes (effective SY 2015-2016) / PROGRAM OBJECTIVESP1 / P2 / P3 / P4 / P5 / P6
A. The Graduates have the ability to articulate and discuss the latest developments in the specific field of practice. / √
B. The Graduates have the ability to effectively communicate orally and in writing using both English and Filipino. / √
C. The Graduates have the ability to work effectively and independently in multi-disciplinary and multi-cultural teams. / √
D. The Graduates have the ability to act in recognition of professional, social, and ethical, responsibility. / √
E. The Graduates have the ability to preserve and promote “Filipino historical and cultural heritage” (based on RA 7722). / √
F. The Graduates have the ability to carry out researches that can be utilized in the community and in the business profession. / √
2. Course Objectives vis-a-vis Program Learning Outcomes
Course Learning Objectives (CLO)A / B / C / D / E / F
Cognitive:
C1. Discuss the role of small business and entrepreneurship in the economy. / √
C2. Describe entrepreneurship from a historical perspective. / √
C3. Identify the background, characteristics, and skills of successful entrepreneurs. / √
C4. Identify the fundamentals of entrepreneurship and relate it to concepts, principles and theories. / √
C5. Present the tools and techniques for analyzing different business and competitive conditions and Evaluating entrepreneurial opportunities. / √
Affective:
C6. Appreciate the importance of business planning.. / √
C7. Internalize well-planned entrepreneurial objectives in improving one’s economic status as well as the country as a whole. / √
C8. Exhibit pride for successful Filipino entrepreneurs. / √
C9. Manifest sustained interest in course topics and discussions. / √
C10. Show enthusiasm in researching, reporting and sharing of ideas in groups and in class. / √
Psychomotor:
C11. Articulate the different concepts and practices in the field of entrepreneurship. / √
C12. Discern different business opportunities / √
C13. Formulate effective business strategies. / √
C14. Design and construct a feasible business plan. / √
C15. Prepare a business presentation during the SBAA Business Expo as a final requirement / √
CURRICULUM MAPPING OF THE SUBJECT:
Program Outcomes (effective SY 2015-2016)A. The Graduates have the ability to articulate and discuss the latest developments in the specific field of practice. / P – Outcome Practiced in the course
B. The Graduates have the ability to effectively communicate orally and in writing using both English and Filipino. / P – Outcome Practiced in the course
C. The Graduates have the ability to work effectively and independently in multi-disciplinary and multi-cultural teams. / P – Outcome Practiced in the course
D. The Graduates have the ability to act in recognition of professional, social, and ethical, responsibility. / P – Outcome Practiced in the course
E. The Graduates have the ability to preserve and promote “Filipino historical and cultural heritage” (based on RA 7722). / P – Outcome Practiced in the course
F. The Graduates have the ability to carry out researches that can be utilized in the community and in the business profession. / P – Outcome Practiced in the course
Course Description
The course aims to teach the approach entrepreneurs use in identifying opportunity and creating new ventures; the analytic skills that are needed to practice this approach; and the background knowledge and managerial skills that are necessary for dealing with the recurring issues involved in starting, growing, and harnessing the value of new ventures.
Pre-requisite/s
BSBA FM - ACCTNG1, FINMGT1, FINMGT2
BSBA MM - MKTMAN1, MKTMAN2, MKTMAN3
BSBA HRDM - HRDMAN1, HRDMAN2, HRDMAN3
BSBA OM - OPEMAN1, OPEMAN2, OPEMAN3
Co-requisite/s none
I. DETAILED COURSE OUTLINE:
Session Learning Objectives/Goals (SLO/G) / Content Topic / Outcomes Based Methodologies/Strategies & Approaches / Learning Outcomes / TimeAllotment / Values / Evaluative Measures /
First Grading Coverage / 16 hrs
Course Syllabus
VMO
Seat Plan
Leveling of Expectations / Orientation
Internalize the VMO
Arrange students
Requirements & Grading system / 1 hour / Recitation
To be able to understand the role of entrepreneurship to economic development / 1. The Philippine Economy: How does an economy grow
1.1. The Philippine Economy: How does an Economy grow
1.2. The Role of Entrepreneurship in Economic Development / Lecture
Class Discussion
Reading Assignment / To identify the different factors of entrepreneurship that help the economy grow / 2 hours / Objectivity and Independence
Professional Competence and Due Care
Fairness
Transparency
Accountability / Quiz
Recitation
Assignment
To be able to understand the origin and nature of entrepreneurship, its contributors and its benefits / 2. Origin and Nature of Entrepreneurship
2.1. Evolution of Entrepreneurship
2.2. Contemporary Views on Entrepreneurship
2.3. Entrepreneurship is a Process and Approach
2.4. The Filipino Entrepreneurs
2.5. The Challenge to Entrepreneurs
2.6. Entrepreneurship and Philippine Education / Class Discussion
Lecture
Reading Assignment / To identify the contributors of entrepreneurship and identify the challenges as well as the benefits / 3 hours / Integrity
Accountability
Hard work
Patience
Diligence
Innovativeness
Risk - taking / Quiz
Group Output
To be able to understand the attributes, qualities and characteristics of an entrepreneur / 3. Attributes, Qualities and Characteristics of An Entrepreneur / Class Discussion
Lecture / To be able to identify the qualities needed by a successful entrepreneur / 1 hour / Professional ethics
Integrity
Objectivity and Independence
Professional competence and due care
Confidentiality
Professional behavior
Fairness
Transparency
Accountability
Hard work
Honesty
Patience
Diligence
Innovativeness
Risk-taking / Quiz
Recitation
Assignment
To be able to assess one’s personal entrepreneurial competencies / 4. Appraising yourself for an Entrepreneurial Career
4.1. Assessing your Personal Entrepreneurial Competencies
4.2. PECs Self-Rating Questionnaire
4.3. Developing Yourself for Entrepreneurship / Class Discussion
Lecture
Reading Assignment / To be able to know the entrepreneurial qualities that the student has and start developing such entrepreneurial skills / 2 hours / Objectivity and independence
Transparency
Accountability
Innovativeness
Risk-taking / Quiz
Group Output
Recitation
Assignment
To be able to understand the different ethical and social responsibilities of an entrepreneur / 5. The Ethical and Social Responsibilities of the Entrepreneur
5.1. What is Business Ethics
5.2. Factors Influencing Ethical Behavior
5.3. How Ethical Behavior is Encouraged
5.4. Ethical Issues Facing Entrepreneurs / Class Discussion
Lecture
Reading Assignment / To know the different factors influencing one’s ethical behavior, and the ethical issues of business / 2 hours / Professional ethics
Integrity
Professional competence and due care
Professional behavior
Fairness
Accountability
Honesty / Quiz
Recitation
Assignment
To be able to understand the nature of small business / 6. The Nature of Small Business
6.1. What is a small Business
6.2. Types of Small Business
6.3. Characteristics of a Small Business
6.4. Economic Importance of Small Business
6.5. Advantages of Operating a Small Business
6.6. Disadvantages of Operating a Small Business / Lecture
Class Discussion
Reading Assignment / To identify the different types of business, its importance and its advantages and disadvantages / 3 hours / Objectivity and independence
Fairness
Transparency / Quiz
Group Output
Recitation
Assignment
To be able to know how to search for a business opportunity and learn ideation, innovation and creativity / 7. Search for Business Opportunity, Ideation, Innovation and Creativity
7.1. The Search for Business Opportunity Ideation
7.2. Entrepreneurial Creativity
7.3. Environmental Stimulants to Creativity
7.4. The Concept of Innovation
7.5. Impacts of Innovation / Class Discussion
Lecture
Reading Assignment / To be able to know how to create an idea and learn how to innovate / 2 hours / Accountability
Hard work
Diligence
Innovativeness
Risk-taking / Quiz
Recitation
Assignment
First Grading Examination / 2 hrs
Subtotal: 18 hrs
Midterm Coverage / 16 hrs
To be able to understand the importance of business planning / 8. The Business Plan
8.1. Organizing the Enterprise, Planning the Enterprise
8.2. Concept of a Business Plan
8.3. Components of Business Planning
8.4. Characteristics of a Sound Business Plan
8.5. Why do we need a Business Plan?
8.6. Obtaining Facts for a Business Plan
8.7. Outline of a Business Plan
8.8. Marketing Plan
8.9. Production Plan
8.10. Organization Plan
8.11. Financial Plan
8.12. Organizing the Enterprise
8.13. Choosing Your Own Role in the Business
8.14. Choosing People to Work with You
8.15. Choosing the Legal Form of Your Business
8.15.1. Sole Proprietorship
8.15.2. Partnership
8.15.3. Corporation
8.15.4. Cooperative
8.16. The option not to register
8.17. How to Register your Business
8.18. Other Registering Agencies / Lecture
Class Discussion
Reading Assignment / To be able to learn how to prepare a business plan / 5 hours / Objectivity and Independence
Professional competence and due care
Confidentiality
Transparency
Accountability
Hard work
Honesty
Patience
Diligence
Innovativeness
Risk-taking / Quiz
Recitation
Assignment
Group Output
To be able to understand how to market a small business / 9. Marketing the Small Business
9.1. Small Business and the Marketing Concept
9.2. Target Marketing
9.3. The Marketing Mix
9.4. The Importance of Market Research
9.5. Marketing Share Forecasting
9.6. Forecasting Company Sales / Class Discussion
Lecture
Reading Assignment / To be able to know the different marketing strategies in selling the new business / 3 hours / Objectivity and independence
Confidentiality
Fairness
Accountability
Honesty
Innovativeness / Quiz
Group Output
To be able to understand the importance of business promotion / 10. Promoting the Small Business
10.1. What is Promotion?
10.2. Promotion and Customer Demand
10.2.1. Types of Customer Demand
10.3. Methods of Promotion
10.3.1. Advertising
10.3.2. Personal Setting
10.3.3. Publicity
10.3.4. Sale Promotion
10.3.5. Word-of-Mouth / Class Discussion
Lecture
Reading Assignment / To be able to identify the methods of promotion / 3 hours / Professional ethics
Integrity
Professional behavior
Fairness
Accountability
Innovativeness
Risk-taking / Quiz
Group Output
To be able to understand the importance of organizing a business / 11. Organizing, Directing, and Controlling the Small Business
11.1. Organizing the Small Business
11.2. The Appropriate Organizational Structure
11.3. The Owner’s concern in the Organizational Structure
11.4. Adapting a Small Business Organizational Structure
11.4.1. The Formal Organization
11.4.2. The Informal Organization
11.4.3. The Importance of Organizational Structure in Small Business
11.5. Directing the Small Business
11.5.1. Communicating with Subordinates
11.5.2. Providing counseling services
11.5.3. Maintaining Discipline
11.6. Controlling the Organization
11.7. Kinds of Control / Lecture
Class Discussion
Reading Assignment / To identify the steps in organizing the business and to know the different organizational structures / 3 hours / Objectivity and independence
Professional competence and due care
Fairness
Transparency
Accountability / Quiz
Recitation
Assignment
To be able to understand the importance of determining the right location / 12. Determining the Right Location
12.1. What is the Right Location?
12.2. General Criteria for Selecting a Business Location
12.3. Steps in Selecting a Business Location for Retailers
12.4. Locating the Small Manufacturing Firm
12.5. Locating the Service Firm / Class Discussion
Lecture
Reading Assignment / To be able to identify the different criteria needed in selecting a business location for different types of businesses / 2 hours / Objectivity and independence
Professional competence and due care
Diligence
Accountability / Quiz
Group output
Midterrn Examination / 2 hrs
Subtotal: 18hrs
Finals Coverage / 16 hrs
To be able to understand how to finance a business / 13. Financing the Venture
13.1. Capital Requirements
13.1.1. Fixed Capital
13.1.2. Working Capital
13.1.3. Growth Capital
13.2. Sources of Capital
13.2.1. The formal or informal sources
13.2.2. Owner’s equity
13.2.3. Long-term borrowings
13.2.4. Short-term creditors
13.2.5. Venture capital companies
13.2.6. Other sources
13.2.7. Angel investors / Class Discussion
Lecture
Reading Assignment / To be able differentiate the three capital requirements and to identify the different sources of capital / 2 hours / Transparency
Accountability
Diligence
Patience
Risk-taking / Quiz
Group Output
To be able to understand the importance of managing business finance / 14. Managing Small Business Finance
14.1. Financial Planning for Small Business
14.2. What is a Budget
14.3. Types of Budget Applicable to Small Business
14.4. Financial analysis
14.5. Source of Financing / Class Discussion
Lecture
Reading Assignment / To be able to learn financial planning for small business / 2 hours / Honesty
Integrity
Objectivity and independence
Confidentiality
Accountability
Professional competence and due care / Quiz
Group Output
To be able to understand the importance of managing small business risk / 15. Managing Small Business Risk
15.1. Risk and the Small Business
15.2. Risk Confronting Small Business
15.3. What is Risk Management
15.4. Methods of Dealing with Risk / Class Discussion
Lecture
Reading Assignment / To be able to know the risks in small business and how to overcome such risks / 2 hours / Risk-taking
Diligence
Accountability
Transparency
Fairness / Quiz
Group Output
To be able to understand the importance of corporate social responsibility / 16. Social Responsibility
16.1. Social Responsibility, Defined
16.2. Business Ethics, defined
16.3. Arguments for Social Responsibility
16.4. Social Responsibility to Consumers
16.5. Social Responsibility to the Community
16.6. Other Social Responsibilities / Class Discussion
Lecture
Reading Assignment / To be able to identify the different social responsibilities of a business / 2 hours / Professional ethics
Integrity
Professional competence and due care
Professional behavior
Honesty
Transparency / Quiz
Group Output
To be able to understand the importance of people development contributory to the success of business / 17. Business Success Through People Development
17.1. Motivating people
17.2. Positive reinforcement
17.3. Employees’ Expectations from Management
17.4. How to get Peak Performance
17.5. Features of Excellent Enterprises
17.6. Success Techniques of Famous People
17.7. Good Character Creates Success / Class Discussion
Lecture
Reading Assignment / To be able to learn how to succeed in business through people / 3 hours / Professional ethics
Integrity
Professional competence and due care
Professional behavior
fairness / Quiz
Group Output
To be able to know the importance of franchising / 18. Franchising
18.1. What is Franchising?
18.2. The Rules of Franchising Fees
18.3. How do we select the right franchise
18.4. The Franchising Process
18.5. What is a franchise agreement?
18.6. The Philippine Franchising Association / Class Discussion
Lecture
Reading Assignment / To be able know how to select the right franchise / 2 hours / Professional competence and due care
Integrity
Confidentiality
Transparency
Accountability
Risk-taking / Quiz
Group Output
To be able to understand the importance of e-commerce / 19. E-Commerce
19.1. Background Information about E-Commerce
19.2. Success Factors in E-Commerce
19.2.1. Technical and Organizational Aspects
19.2.2. Customer-oriented
19.3. E-Commerce Business Models
19.3.1. Business-to-Business
19.3.2. Business-to-Customer
19.3.3. Government-to-Business
19.4. Getting Your Business on the Web
19.4.1. Consideration
19.4.2. Implementation
19.4.3. Finalization
19.4.4. Issues and Challenges / Class Discussion
Lecture
Reading Assignment / To be able to understand the process of e-commerce / 3 hours / Risk-taking
Innovativeness
Patience
Diligence
Hard work
Honesty
Transparency
Accountability
Fairness
integrity / Quiz
Group Output
Final Examination / 2 hrs
Subtotal: 18hrs
TOTAL: 54 HRS
II. GRADING SYSTEM: