Advertising Techniques
PL-07-3.1.3
Students will describe various factors that influence consumer decisions, such as peer pressure, impulses, desire for status, and advertising techniques (facts and figures, glittering generalities, jingles/slogans, endorsement, testimonial, bandwagon, , emotional appeal, free gifts/rewards) and explain why they are influential.
Essential Question: How does peer pressure, impulses, desire for status, and advertising techniques influence consumer decisions?
Name: Date: Class:
Unethical Advertising Techniques
Directions: Explain this unethical advertising technique discussed on this site:
Go to:
1. bait and switch:2. Give an example of a time when you feel you were misled by the false advertising of a product (or service).
Money and Music—Do jingles help you remember a product?
Take the quiz at
Guess your best and Record Your Answers below. How many did you get correct? ______
Are You a Master of Fast-Food Slogans?
Think you remember all those ads? Then take this quiz and prove your fast-food slogan smarts.
Go to: My Score was: ______
Brand Recognition Quiz
Identify the brands-----if you can! How many did you get correct? _____
Go to:
1. / 4. / 7. / 10.2. / 5. / 8. / 11.
3. / 6. / 9
Online Marketing Strategies
Online advertisers use many methods to try and get kids to buy their products. Often, they blend advertising with activities and games on the Internet so that kids don't even recognize that they're being sold to. Next time you're on a commercial kids' site, see if you can spot any of these techniques.
Go to: to answer numbers 6-12
- Explain why Banner Ads are used on the Internet. ______
Online Methods used by advertisers to involve kids with their products
How do online advertisers use the following to advertise to you? The bottom line? Recognize when you're being sold to. Commercial sites are lots of fun, but they exist to make money. When you visit commercial kids' sites, see how many online marketing methods you can spot.
Advertising Methods / Explain how they use this method to advertise to you?- Virtual Environments
- cartoon "spokescharacters"
- Interactive games and activities
- Downloadable screensavers featuring products and spokescharacters, or email "postcards"
- Clubs that kids can join
- Explain why these factors sometimes convince you and I to purchase goods we don’t really need
13. The Target is You!---This interactive quiz is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth. The quiz helps students understand how these marketing messages can influence their attitudes towards drinking.
Alcohol Advertising Quiz
14. What is in an Ad?
See if you can spot the ways that television commercials try to convince you to buy and do things. Look for catchy slogans, funny jokes and famous people. And read what our ad expert had to say about each of these commercials.
VS Unit 1 Unethical Ad Techniques 7th 8-08 D. Ruber