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COLETTE KICKS OFF HAUTE COUTURE WITH SERGIO ROSSI AND PUMA

Parisian retail hotspot colette hosts the exclusive launch of the hottest accessory for Spring/Summer 2009:a sexy and ultra-sophisticated collaboration between Sergio Rossi and PUMA.

Introducing two separate design interpretations: the iconic "Clyde" sneaker available in amust-have array ofsatin-covered colourings and itsseductive high heeled shoe-sister named the "Chic-Sneak", both of which combine the sport-fashion design of PUMA with the all-important sex appeal that is unmistakably Sergio Rossi.

Epitomizing thequintessential blend of contemporary cool with the unexpected, the synchronicity between both the spirit of the collaboration and the vibe that has become unanimous with colette is celebrated through "Miss colette", a limited-edition version of the high-heeled "Chic-Sneak" created especially for theworldwidelaunch in the store's signature shade of "colette blue." In addition to being imprinted on the inner sole with the store's logo and design typeface, the Sergio Rossi PUMA for colette collector model (available in an edition of 12 only) also comes numbered on the inside of the shoe.

Destined to attract attention be it through an awe-inspiring window installation set to be unveiled during Haute Couture or via a trio of specially-created videos spotlighting the "affair" between each of the respective brands -an international guest list of leading editors, stylists and fashionable frontrunners attending a VIP cocktail event at colette will be able to witness the creative tales on-screen and listen to the music score accompanying each of the videos. Commencing Monday January 26th, one of the crazy, sexy, cool trio of videos will be ready for viewing at: with the remaining other tongue-in-cheek tales destined to be discovered shortly thereafter.

PUMA InternationalSergio Rossi Public Relations & Press Office

Wuerzburger Strasse 13Via Pontaccio 13

D-91074 Herzogenaurach20121 Milan - Italy

PH +49 (9132) 81 27 05 PH +39 02 7632081

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

For more information, please visit

Sergio Rossi started his business the 1950's in San Mauro Pascoli, Italy, and created his brand in 1968. Due to excellent workmanship, the Sergio Rossi shoe has attracted a refined clientele who desire high quality Italian footwear. The brand has always been synonymous with glamour and numerous Italian and international stars have worn Sergio Rossi on the red carpet over the year. For further information please visit .

Sergio Rossi is part of Gucci Group N.V., owned by PPR, a global player in Retail and Luxury Goods. Shares in PPR are traded on the Euronext Paris (#121485, PRTP.PA, PPFP).