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Case Study and Analysis of Mass Media from the Perspective of InterculturalCommunication(开题报告)

Thesis-Opening Report[微软用户1]

Name: Liu Haining Supervisor:Professor XYZ

Research Direction:Intercultural Communication

Title:Case Study and Analysis of Mass Media from the Perspective of InterculturalCommunication

Contents:

(1)Practical Significance: All cultures express imagination, but today, through the mass media[微软用户2], people imagine a wider set of possible lives than they ever did before. In the process of Intercultural communication, mass media plays the vital role. In this thesis, I would like to make tentative research in mass media, mass media effects in the context of Intercultural communication. As a language student in undergraduate study and a prospective mass-communication student in post-graduate study, I hope that, through this research, I can make connection of the two fields: language and media in intercultural communication. At the same time, as we can see from the recent international news reporting on the Iraq War ,which is quite powerful but also confusing on people’s perception on the war , it is essential for audience to be “the critical consumer”---to participate fully in the mass communication process on the basis of understanding mass media and how the system works.

Theory: The Theory of Culture ： Edward T Hall

The Theory of Communication: Wilbur Schramm

The HUB Model of Mass Communication

The Theory of Media Effect:

(2)Outline:

  1. Introduction
  2. Culture and Communication
  3. Culture
  4. Communication
  5. Mass Culture and Mass Communication: How they interact?

3. Mass Mediaand Culture

3.1Audience of Mass Media and Object of Mass Culture

3.2Feature of Mass Media and Content of Mass Culture

3.3The Negative Effect of Mass Media on Culture

3.3.1Freedom of Audience

3.3.2The Social Function of Culture

3.3.3The Need of Mass Public

3.3.4Case Study: Advertisement and Commercial

3.4Mass Media and Intercultural Communication

3.4.1Positive Effects

3.4.2Negative Influences

4Case Study: Media in the War

4.1Historical Perspective

4.2Current Issue: The Iraq War and Mass Media News Report on the War

4.2.1General Situation

4.2.2A Comparison of TV News Reports

4.2.2.1Media in United States: eg CNN, FOX

4.2.2.2Phoenix TV : “ Frontline of the Golf”

4.2.2.3CCTV: “ Live Report of Iraq War”

4.3Survey in Audience about the Report of War

5Conclusion

(3)Writing Schedule:

March20---April 10: Abstract, Introduction, Part 2

April 10---April 21: Part 3

April 22---April 28: Part 4

April 29---May 5: Part 5

May 6---May 12: Part 6

May 13---May 19: Conclusion, Acknowledgement

(4)Bibliography[微软用户3]:

[1]Hiebert, Ray Eldon; Ungurait, Donald F. and Bohn, Thomas W. Mass Media V. [M]. New York: Longman Inc., 1988

[2]Samovar, A. Larry; Porter, E. Richard and Stefani, A. Lisa.Communication BetweenCultures(Third Edition) [M].Beijing:Foreign Language Teaching and Research Press & Brooks/Cole/ Thomson Learning Asia, 2000

[3]李良荣.新闻学概论.[M].上海：复旦大学出版社,2001

[4]张国良.传播学原理.[M].上海：复旦大学出版社,1995

[5]………

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