The Adstream Award for Agency of the Year
MADC 2012 WINNERS
The Adstream Award for Agency of the Year
WINNER
Clemenger BBDO Melbourne
The MADC Award for Best in Show
WINNER
Guilt Trips V/Line Agency McCann
The MADC Award for Lifetime Achievement
WINNER
Scott Whybin, Whybin TBWA
The Blackley Award for Creative Leader of the Year
WINNER
Jason Williams, Leo Burnett
The MADC Award for Client of the Year
WINNER
Carlton United Brewers
The Exit Films Award for Best Junior
WINNERS
Jono Fox and Sophie Beard The Silent Card National Australia Bank Client Katie Graham Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Rohan Lancaster, Darren Pitt Art Director Jono Fox Writer Sophie Beard Agency Producer Jason Byrne Print Producer Sharon Adams Account Team Simon Lamplough, Jessica Hughes, Kate Joiner
The Exit Films Award for the Best Student Entry
WINNER
Helen Neville Giving Reading New Meaning Goodbooks
The DDB Award for Best 30 Second TV/Cinema Commercial
BRONZE
Thursday Arvo Transport Accident Commission – Speed Client John Thompson, Shenagh Macrae Agency Grey Melbourne Executive Creative Director Michael Knox Creative Director Nigel Dawson Art Director Peter Becker Writer Nigel Dawson Agency Producer Sandi Gracin Account Team Randal Glennon, Jodi Gubana Director Bruce Hunt DOP/Cinematographer Danny Ruhlmann Producer Catherine Jarman Production Company Revolver Films Colourist Morgane Furio, Scott Hunter, Tyrone Estephan/Animal Logic Visual Effects Editor Seth Lockwood/Method Studios Post Production Company Animal Logic Sound Engineer Simon Kane Sound Company SongZu
BRONZE
Loaded Up iSelect Health Insurance Client Nick Riley Agency AJF Partnership Creative Director Josh Stephens Art Directors Dillon McKenna, George Freckleton Writers Michael Davey and Brent Liebenberg Agency Producer Roz Ruwhiu Account Team Kate Silver, Clare Burrow Planner Joseph Smeaton Director Tony Rogers DOP/Cinematographer Marin Johnson Producer Jason Byrne Production Company The Difference Engine Colourist Andrew Clarkson, Method Studio Editor Richard Harmer (Offline) Daniel Benjamin (Online) Post Production HM Creative (Offline) Method (Online) Sound Engineers Sam Hopgood, Paul Baxter Sound Company Sound Lounge and Risk Sound
BRONZE
Car Renewal iSelect Motor Insurance Client Nick Riley Agency AJF Partnership Creative Director Josh Stephens Art Directors George Freckleton Writers Brent Liebenberg Agency Producer Jennie McCartney Account Team Emma Grant, Clare Burrow Planner Joseph Smeaton Director Brendan Gibbons DOP/Cinematographer Jac Fitzgerald Producer Tara Riddle Production Company Curious Films Editor Tim Mauger Post Production The Editors Sound Engineer Stevo Williams Sound Company Flagstaff
BRONZE
Spa iSelect Health Insurance Client Nick Riley Agency AJF Partnership Creative Director Josh Stephens Art Directors George Freckleton Writers Brent Liebenberg Agency Producer Jennie McCartney Account Team Emma Grant, Clare Burrow Planner Joseph Smeaton Director Brendan Gibbons DOP/Cinematographer Jac Fitzgerald Producer Tara Riddle Production Company Curious Films Editor Tim Mauger Post Production The Editors Sound Engineer Stevo Williams Sound Company Flagstaff
BRONZE
For the Band Dodge Journey Client Sam Tabart, Sandra Kirwan Agency CumminsRoss Executive Creative Directors Sean Cummins, Jason Ross Art Director Ed Howley Writer Toby Cummings Producer Suse George Account Team Andrew Stone, Magda Triantafyllidis Director Lucy Schroder DOP/Cinematographer Katie Milwright Producer Craig Griffin Production Company The Directors Group Colourist
The Clemenger BBDO Melbourne Award for Best 45 Second TV/Cinema Commercial
SILVER
Leaving Tetley Tea Tata Global Beverages Australia Client Sean Hallahan Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Tom Martin, Julian Schreiber Art Director Nic Buckingham Writer Nick Kelly Print Producer Sharon Adams TV Producer Sevda Cemo Account Service Ricci Meldrum, Rhoda Berjaoui, Anna Godfrey Planner Sam Mackisack Director Brian Aldrich DOP/Cinematographer Jeremy Rouse Producer Edward Pontifex Production Company Finch Film Company Editor Peter Sciberras Post Production The Butchery Sound Engineer Paul Le Couteur Sound Company Flagstaff Studios
BRONZE
Innovations Ryobi Client Mark Davitt Agency BMF Executive Creative Director David Klein Art Director Chris Andrews Writer Callum Fitzhardinge Agency Producer Sophie Simmons Account Service James Bilavar Planner Simon McCrudden Director Steve Saussey DOP/Cinematographer Ian McCarroll Producer Sacha Hodgson Production Company Film Construction Editor Nigel Mortimer Post Production Blockhead Visual Effects Sound Engineer Craig Conway Sound Company Final Sound
BRONZE
Runaway Train Mars Bar Client Brad Cole Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Art Director Lee Sunter Writer Andre Hull Excutive Producer Sonia von Bibra Print Producer Mary Darzi Account Team Mark Gretton, Jennifer Chin, Atlanta Sgro Planning Mike Derepas, Sam Mackisack Director Brendon Gibbons DOP/Cinematographer Lachlan Milne Producer Matt Noonan, Tara Riddell Production Company Curious Films Editor Nigel Mortimer Sound Company Electric Dreams
BRONZE
They'll Never Change National Australia Bank Client Kevin Ramsdale, Natalie Davey, Sarah Coghlan Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Julian Schreiber, Tom Martin Art Director Tom Martin Writer Julian Schreiber Executive Producer Sonia von Bibra Account Team Simon Lamplough, Jess Hughes, Kate Joiner Executive Planning Director Paul Rees-Jones Director Tim Godsall DOP/Cinematographer Geoffrey Simpson Executive Producer Michael Ritchie Producer Ian Iveson Production Company Revolver Editor Bernard Garry Post Production The Editors Sound Engineer Paul LeCouter Sound Company Flagstaff
The DDB Award for Best 60+ Second TV/Cinema Commercial
SILVER
Legend of the Lemon Tree Solo, Schweppes Australia Client Hanan Eissa Agency BMF Executive Creative Director David Klein Art Director Kieran Moroney Writer Iza Dawkins Agency Producer Sophie Simmons Account Service Jake Courage Planning Simon McCrudden, Nicole Rulka Director Hamish Rothwell DOP/Cinematographer Crighton Bone Producer Sam Long Production Company Good Oil Editor Nick Ponzoni Post Production FIN Design + Effects Sound Engineer Paul Le Couteur Sound Company Flagstaff Studios
SILVER
The Moment Bupa Client Andrew Smith Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Julian Schreiber, Tom Martin Art Directors Anthony Phillips, Lee Sunter Writers Richard Williams, Andre Hull TV Producer Sevda Cemo Print Producer Monique Martino Account Service Chris Howatson, Kirsten Darbyshire, Lesley Silverstone Executive Planning Director Paul Rees-Jones Director Steve Rogers DOP/Cinematographer Russel Boyd Producer Sarah Hiddlestone Post Production Animal Logic Editor Alexandre de Franceschi Post Production Animal Logic Sound Engineer Paul Le Couteur Sound Company Flagstaff Studios
BRONZE
Thursday Arvo Transport Accident Commission - Speed Client John Thompson, Shenagh Macrae Agency Grey Melbourne Executive Creative Director Michael Knox Creative Director Nigel Dawson Art Director Peter Becker CopyWriter Nigel Dawson Agency Producer Sandi Gracin Account Team Randal Glennon, Jodi Gubana Director Bruce Hunt DOP/Cinematographer Danny Ruhlmann Producer Catherine Jarman Production Company Revolver Films Visual Effects Morgane Furio, Scott Hunter, Tyrone Estephan, Animal Logic Editor Seth Lockwood, Method Studios Post Production Company Animal Logic Sound Engineer Simon Kane Sound Company SongZu
BRONZE
Leigh Matthews Toyota Legendary Moments, AFL Sponsorship Client Wayne Gabriel Agency Publicis Mojo Melbourne Creative Director Michelle Walsh Art Director Dave Varney Writer Michelle Walsh Producers Tuesday Picken, Sally McLennan Account Team Davin Power, Ashley Brodfuehrer, Danielle Davies Director Dogboy (Matthew McCaughey & Antony Alekna) DOP/Cinematographers Garry Richards, Warwick Field Producer Fiona McGregor Production Company The Pound Editor Gary Woodyard Post Production Tide Sound Engineer Sound Engineer Colin Simkins Sound Company Gusto Music
BRONZE
What's with the Chihuahua? Melbourne WritersFestival Client Juliette Kringas Agency JWT Melbourne Executive Creative Director Richard Muntz Creative Director Jim Ritchie Associate Creative Director Keith Nicolas Art Directors Keith Nicolas and Jim Ritchie Writers Jim Ritchie and Scott Glennon Agency Producers Sherry Harvey and Justine Kubale Account Team Prue Tehan, Melissa Benavides and James Wright Planners Anuj Mehra Director Barney Howells DOP/Cinematographer Kate Milwright Producer Luke Coulson Production Company Gods & Monsters
BRONZE
Open House National Australia Bank Mortgages Client Dimitra Fourtzis Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Rohan Lancaster, Darren Pitt Art Directors Simon Bagnasco, Ben Keenan Writers Simon Bagnasco, Ben Keenan Executive Producer Sonia von Bibra Account Team Simon Lamplough, Andrew Drougas, Marty Kane, Tanya Green Executive Planning Director Paul Rees-Jones Director The Glue Society DOP/Cinematographer Tov Belling Producer Michael Ritchie, Ian Iveson Production Company Will O_Rourke Editor Dan Lee Post Production The Editors, Digital Pictures Sound Engineer Paul Le Couteur Sound Company Flagstaff
BRONZE
Job Interview National Australia Bank Mortgages Client Dimitra Fourtzis Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Creative Directors Rohan Lancaster, Darren Pitt Art Directors Simon Bagnasco, Ben Keenan Writers Simon Bagnasco, Ben Keenan Executive Producer Sonia von Bibra Account Team Simon Lamplough, Andrew Drougas, Marty Kane, Tanya Green Executive Planning Director Paul Rees-Jones Director The Glue Society DOP/Cinematographer Tov Belling Producer Michael Ritchie, Ian Iveson Production Company Will O_Rourke Editor Dan Lee Post Production The Editors, Digital Pictures Sound Engineer Paul Le Couteur Sound Company Flagstaff
The Adstream Award for Best TV/Cinema Campaign
BRONZE
Mr iSelect - Car Renewal, Spa, Apples iSelect Motor Insurance Client Nick Reilly Agency AJF Partnership Creative Director Josh Stephens Art Director George Freckelton Writer Brent Liebenberg Agency Producer Jenni McCartney Account Team Emma Grant and Clare Burrow Planner Joseph Smeaton Director Brendan Gibbons DOP/Cinematographer Jac Fitzgerald Producer Tara Riddle Production Company Curious Films Editor Tim Mauger Post Production Company The Editors Sound Engineer Stevo Williams Sound Company Flagstaff
BRONZE
Cadbury Made in Miniature - Flake Bites, Buttons, Caramello Nibbles Cadbury Bitesize Range Client Shaun Peverill, Lisa Sinclair, Dwayne Hutton Agency Publicis Mojo Melbourne Creative Director Michelle Walsh Art Director Barbara Humphries Writer Lea Egan Agency Producers Sally McLennan, Tuesday Picken Account Team Danielle Chapman, Alissa Dinham Planner Tania Farrelly Director Chris & Lachlan DOP/Cinematographer Danny Ruhlmann Producer John Sandow Production Company Exit Films Colourist Martin Greer Visual Effects Steven Kerswell, Chris Betteridge, Josh Simmonds, Chris Gray, Lewis Taylor, Octavio de Lellis, Pat da Cunha Editor Nigel Karikari, Chris Betteridge Post Production Company Iloura Sound Engineers Cornel Wilczek, Colin Simkins Sound Houses Electric Dreams, Gusto Music
The Norman J Award for Best Online Video
GOLD
The Surf Club Project Dulux Weathershield Client Lisa Madigan Agency Clemenger BBDO Melbourne Executive Creative Director Ant Keogh Writer Simon Bagnasco Art Director Brett Colliver Producer Jason Byrne Account Director Melissa Scott Executive Planning Director Paul Rees-Jones Directors Mark Molloy, Jono Hill DOP Ryley Brown Producers Alice Grant, Selin Yaman Production Company Exit Films Editor Rohan Zerna Post Production The Butchery
SILVER
A Message From Jennifer Parkinson's Victoria Client Judith Mooney Agency DDB Melbourne Executive Creative Director Grant Rutherford Creative Director Reuben Cirugeda Associate Creative Director Glen Dickson Art Director Reuben Cirugeda Writer Glen Dickson AgencyProducer Simon Thomas Account Team Tess Doughty, Ritchie Taasse Planner Ian Forth Director Jake Robb DOP/Cinematographer Garry Richards Producer Jackie Fish Production Company Fiction Film Company Colourist Martin Greer Offline Editor Jake Robb Online Editor Marissa Brain Post Production Digipics Sound Engineer Dylan Stephens Sound Company Risk Sound
SILVER
The Snowys The Rapha Continental Client Wade Wallace Director Joel Harmsworth DOP/Cinematographer Joel Harmsworth Producer Nik Aulich Production Company The Sweet Shop Colourist Roslyn DiSisto Editor Michael Lutman, The Butchery Post Production Method Studios Sound Engineer Rob Law Sound Company Electric Dreams
BRONZE
River of Perspiration Solo, Schweppes Client Hanan Eissa Agency BMF Executive Creative Director David Klein Art Director Kieran Moroney Writer Iza Dawkins Agency Producer Sophie Simmons Account Service Jake Courage Planners Simon McCrudden & Nicole Rulka Editor Rhett Ortlipp Post Production Company BMF Sound Engineer Darren Moss Sound Company Darren Moss - Music & Vocals
BRONZE
Cane Toad Road Falcon Ecoboost, Ford Australia Agency JWT Melbourne Executive Creative Director Richard Muntz Creative Director Jim Ritchie Associate Creative Director Rob Beamish Art Director Rob Beamish Writer Jim Ritchie Agency Producers Sherry Harvey and Justine Kubale Account Team Michael McConville and David Noonan Planner Emily Gould Directors Chris and Lachlan DOP/Cinematographer Stefan Duscio Producer Peter Kearney Production Company Exit Films Visual Effects Glasshammerfx New Zealand Post Production Illoura Sound Engineer Phil Kenihan Sound Company Front of House
BRONZE
Barry vs Bosch Bosch Blue Powertools Client Richard White Agency Marmalade Creative Director Neil Mallet Art Directors Frank Trobbiani, Brad McClean Writers Frank Trobbiani, Angus Sampson Agency Producer Beaver Account Service Tim Seow Director Angus Sampson DOP/Cinematographer Earle Dresner Producers Jo de Fina, Antje Kulte Production Company Otto Empire Editor Marty Gilchrist Post Production Pixel Kitchen Sound Engineer Craig Conway Sound Company Final Sound
The Norman J Award for Best Online Video Campaign
SILVER
Sweaty Man Adventures Series: The River of Perspiration, The Thirst for Speed, Breaking the Sweat Barrier Solo, Schweppes Australia Client Hanan Eissa Agency BMF Executive Creative Director David Klein Art Director Kieran Moroney Writer Iza Dawkins Agency Producer Sophie Simmons Account Service Jake Courage Planners Simon McCrudden, Nicole Rulka Editor Rhett Ortlipp Sound Engineer Darren Moss Sound Company Darren Moss - Music & Vocals
The Dubsat Award for Best Not-for-profit Television/Cinema/Online Video
SILVER
The 2012 MADC Awards Best Not-for-profit Television/Cinema/Online Video
A Message From Jennifer Parkinson's Victoria Client Judith Mooney Agency DDB Melbourne Executive Creative Director Grant Rutherford Creative Director Reuben Cirugeda Associate Creative Director Glen Dickson Art Director Reuben Cirugeda Writer Glen Dickson Agency Producer Simon Thomas Account Team Tess Doughty, Ritchie Taasse Planner Ian Forth Director Jake Robb DOP/Cinematographer Garry Richards Producer Jackie Fish Production Company Fiction Film Company Colourist Martin Greer Offline Editor Jake Robb Online Editor Marissa Brain Post Production Digipics Sound Engineer Dylan Stephens Sound Company Risk Sound
The Bang Bang Studios Award for Best Film Direction
GOLD
Garth Davis Nocturnal Migration, Tooheys Extra Dry Agency BMF Sydney Chief Creative Officer Warren Brown Executive Creative Director Dylan Taylor and Shane Bradnick Art Director Corinne Goode Copywriter Philip Sicklinger Producer Sue Hind Account Team Chris Kay, Tony Dunseath Planner Simon McCrudden Director Garth Davis DOP Ellan Kuras Producer Karen Sproul Production Company Exit Films Visual Effects Alt vfx. Brisbane Visual FX Supervisor - Colin Renshaw Visual FX Producer Takeshi Takada Editor Jack Hutchings | The Butchery Post Production Alt.vfx Brisbane Animation Alt.vfx Brisbane Music Production Level Two Music Sound Designer Ton Aston Music Supervisor Karl Richter Production Designer Guy Treadgold
SILVER
Mark Molloy Memories Jetta Volkswagen Agency DDB Sydney Executive Creative Director Dylan Harrison Creative Directors Steve Wakelam, Nick Pringle Agency Producer Brendan Johnson Account Team Nicole Taylor, Dave Murphy, Patrice Bougouin, Ben Elvy Planners Rach Kimber, Nick Andrews Director Mark Molloy DOP/Cinematographer Jeremy Rouse Producer Alice Gran Production Company Exit Films Editor Rohan Zerna, The Butchery Sound Company Nylon Studios Production Designer Lucinda Thomson Music Track Size Matters Composer Evelyn Morris Performer Ben Mason