Rimini – Modena, 20 July 2015
PRESS RELEASE
Tecnargilla 2016 to be held from 26 to 30 September
The world’s most important international exhibition of technology and supplies for the ceramic and brick industries will be held in Rimini as usual.
The promotional campaign for the event focuses on the completeness of the product offering on display: everything from raw materials to the latest, most advanced technologies for glazes, colours and ceramic design.
The twenty-fifth edition of Tecnargilla, the world’s most important exhibition of supplies for the ceramic industry, will be held at the Rimini exhibition centre from the 26th to the 30th September 2016.
Organised by Acimac and Rimini Fiera, the event will see the debut of the latest innovative production technology for bricks, sanitary ware, table ware and ceramic tiles, along with the latest stylistic developments in the fields of ceramic design and colours.
Tecnargilla 2016 will bring the broadest product offering in the world together under the one roof, and will attract sector leaders to Rimini to welcome buyers from the world’s leading ceramic manufacturers and visitors from all ceramic producing nations (the 2014 edition drew visitors from 101 different countries).
To ensure the exhibition’s success, a few weeks ago, its organisers launched a massive communication campaign in key specialist magazines.
The Tecnargilla campaign, conceived by the Hoop advertising agency, highlights the completeness of the event’s offering.
Precious clay is represented in an almost explosive manner to the left of the exhibition’s logo. A splash of colour appears on the other side, combining with the clay just as happens during the decoration of ceramic tiles, when the unique alchemy of colour and clay creates a truly original and exclusive product.
Obtaining the desired results, of course, demands advanced know-how in mechatronics as well as the consolidated and historical expertise of the exhibitors at Tecnargilla. To convey this, the logo has a background of electronic circuitry, representing the technology that plays a leading role in creating today’s high impact visuals, in conjunction with the clay and colour.
Tecnargilla 2016 will also enjoy the support of Italy’s Ministry for Economic Development. In recognition of its strategic role: the Ministry has included the event in the list of exhibitions of national importance benefitting from special provisions to support Italian products.