PRESS RELEASE
Eilersen puts a sheep
with a winter coat out to grass
Jens Juul Eilersen has created the Sheep sofa, which is a minimalist sofa intended for a time when consumers are demanding gentleness and softness. Like a well-covered flock, Sheep is proud and elegant on its slim, high legs and it radiates a lightness that is new for Eilersen’s floating sofas.
Eilersen’s sofa universe been known for its floating sofas for many years. These are strong and expressionistic sofas, of which Baseline in particular has established its name as a bestseller. Sheep is part of the same family but has been given extra upholstery, and at the same time has been raised up on legs.
Slightly rounded without being too thick
“Sheep has been slightly rounded on purpose,” says Jens Juul Eilersen. He elaborates, “My aim was to design a soft version in the flock of floating sofas and Sheep is the flock’s soft ewe. The great challenge with soft, upholstered furniture is durability because it’s no use if the sofa is squashed flat in just a few days. I have therefore focused on the sofa being both comfortable and durable. Sheep is upholstered in soft foam and there is a good 600 grams of fibre filled into all areas on top of that, resulting in a ‘sheep in fibre’s clothing’. It makes it round, soft, comfortable – and simultaneously very simple. Like a woman, a sofa must have a little filling, and Sheep has both a full, soft appearance whilst being very soft to sit on.”
Sheep has been put out to grass to grow large
N. Eilersen A/S has great plans for Sheep. In the first instance, the sofa is produced in units 110 cm wide and 100 cm deep with a corner element of 108 x 108. “If the grass is long enough, it will be able to grow large,” grins Jens Juul Eilersen. He explains, “We are certain that we have caught the current soft tones but it’s the consumer who always has the final say. If our expectations are met, Sheep will be given permission to breed and will become a large flock with a chaise longue, footstools and units in masses of sizes.”
Enjoy an Eilersen
Your home should be a place where you feel good. It is a place where you can surround yourself with things that you have chosen – because you need them, and because they speak to you. The forms, colours and styles of the furniture speak to your senses. It is therefore not important how a sofa fulfils its task. Your sofa should be both good to sit on and live up to your life values and taste for the aesthetic. We know all the feeling of being in a location we can rely on. We therefore say: Enjoy an Eilersen
Background information
N. Eilersen A/S
The company was founded in 1895 and has given life – and its name – to many classics. The founder Niels Eilersen was the first person in Denmark to use steam to form wood, and innovation and tradition still characterise the business. Since the 1930s, N. Eilersen A/S has produced furniture with a focus on high quality of materials, comfort and durability. This strategy has made Eilersen into a recognised brand both nationally and internationally, and numerous sofa models are regarded as state of the art. N. Eilersen A/S is a family business, today run by the fourth generation of Eilersens. Furniture carrying the Eilersen name is a guarantee of excellent quality, unique comfort and exceptional durability.
Jens Juul Eilersen
Since the mid 1960s Jens Juul Eilersen has been the design developer at N. Eilersen A/S. He does not have theoretical training – rather, a comprehensive interest combined with a fantastic talent. All his sofas are created in accordance with the Golden Mean, where the classical geometrical proportions are a guarantee of balance and harmony in both functionality and appearance. Jens Juul Eilersen has, for example, designed Eilersen’s best-selling “Monza” – a sofa which has truly been hailed as a classic after 25 years on the market. Jens Juul Eilersen has always had a eye for the innovative and has patented many of his groundbreaking designs. This innovation is still evident today, with his designs being an expression of the moment.
Further information
Nils Juul Eilersen, N. Eilersen A/S, Fabriksvej 2, DK-5485 Skamby, Denmark
M.: +45 24675712, T.: +45 64851008, F.: +45 64851057
www.eilesen.eu