TBEX Europe 2013 coming to Dublin –
A Win Win Conference for Tourism
The Benefits for Irish Tourism of the Upcoming Global Gathering
of Travel Bloggerson 03 & 4th of October
- TBEX is a win win conference for Dublin, the conference attendees, the Irish trade and regional travel destinations. Dublin wins by welcoming up to 500 travel bloggers who start tweeting and blogging about Dublin and Ireland even before the event starts (TBEX Toronto tweeted that there had been over 25 MILLION impressions on Twitter even before the first day of the event)! The bloggers win because they get to network with other bloggers, destinations they might not have visited yet and the tourism trade; and they get the opportunity to go on some excellent press tours developed by the Failte Ireland with lots of photo opportunities and great story ideas. And tourism wins, because the travel bloggers community is are growing all the time in strength and influence.This is an opportunity to win more visitors by positioning Ireland as a European leader in the use of social media and to communicate compelling messages on reasons to visit to new international target markets and convert them into visits.
- High-calibre conference delegates at TBEX 2013
TBEXbrings together the most influential travel writers and online content creators in the industry for two days of comprehensive educational programming and engaging networking events. TBEX also attracts some of the world’s best-known travel brands and Destination Management Organisations as sponsors who are eager to connect with the travel journalists of the future. - Irish trade and Travel industry get unique access to worldwide online travel media
Previous TBEX conferences have generated some 16.2 million monitored blogs and tweets. This is an excellent opportunity for the tourism industry, Irish trade and travel brands to promote Ireland, their destination, businesses and engage with the most influential travel bloggers and leading digital content creators. 100 members of the trade will be selected to attend TBEX and network with the delegates. This is a chance to meet with professional Travel Bloggers who can help businesses reach their target audience. They will be able talk about their destination, company or product story with skilled, influential people who are in a position to help them with effective storytelling and marketing - The opportunity for Dublin city
Dublin has a great profile to host TBEX - as the European headquarters of companies like Google, Facebook, LinkedIn, Zynga and Twitter; it’s a thriving social media hub. FI gets to present a fresh perspective on Dublin and brand it as an edgy, innovative cool, contemporary European city by creating an amazing conference experience for delegates before, during and after the conference. Delegates can share their unique Dublin discoveries and experiences with the world online and highlight the beauty, heritage and extraordinary atmosphere of one of Europe’s most cultural and vibrant cities. Failte Ireland is creating a series of Dublin and Dublin’s doorstep day tours for TBEX which will encompass and promote cool Dublin. - TBEX will promote the importance of Social media to Tourism businesses
People planning to go on holiday now have more choices and can access more detailed information than ever on destinations when planning their trips. The most successful destinations are tailoring their communications to embrace social media and engage with the vast social audience. With 91% of today’s online adults using social media regularly, this major conference will convey a strong message to the tourism trade that their businesses can benefit tremendously from engaging effectively with social media. - Exciting, press trips will provide Great story hooks for Social Media Travel Journalists….
A key opportunity for the regions will be the Pre- and Post- FAMs. 100 bloggers/journalists will be invited on the tours and two pre- and two post- FAMs of up to 25 bloggers per FAM and there will be a number of day tours of Dublin and Dublin’s doorstep. We will plan an itinerary that will excite the bloggers and ignite their interest in Ireland and getting them tweeting, blogging and Facebooking about their trips. Bloggers, like most journalists love to discover new trends and the quirky angles. So in tourism, that would be bringing their audience a new dimension on places in Ireland they already know and helping them discover high quality tourism experiences, whether its festivals, food , adventure or attractions and in particular quirky, off-the-beaten-track experiences they cannot find in existing travel guides. - The Social Programme will create exciting evening programme of entertainment for delegates which will inspire and enthral them and position Dublin and what it has to offer in a very positive way.
- FI gets an opportunity to promote key corporate messages during TBEX and press trips. Keys themes and messaging are the Wild Atlantic Way, New Year’s Eve, ‘Cool’ Dublin and Limerick, European City of Culture 2014.
- The Gathering: The Global Gathering of Travel Bloggers
2013 is also the year of The Gathering (a year-long celebration of Ireland, its people and all that is great about its connections, both at home and abroadin Ireland) and TBEX is one of the flagship Gathering events of 2013. The Gathering will be in full swing during TBEX and everyone attending TBEX will get to link in with everything that is happening for The Gathering this year.
“When it comes to learning about building new relationships with travel outlets, nothing compares to the face-to-face interaction with bloggers that you get at TBEX. This interaction helps reshape how tourism professionals work today.”
Caroline Bean, Director of Social Media, Greater Philadelphia Tourism Marketing Corporation