Talented Digital Marketer required for immediate start!
Job title: Digital Marketing Manager –Permanent role
Reporting to: Head of Marketing, Legal Products, IBI
Location: Telephone House, 69-77, Paul Street, London, EC2A 4LQ, UK
Do you have a passion for digital marketing, with an interest in the legal field? Then you should have heard of www.cpdcast.com a revolutionary provider of online CPD for legal professionals - boasting over 500 CPD training podcasts in 29 practice areas. This is your chance to market the UK’s leading provider of online legal CPD and join informa plc – www.informa.com awarded as one of Britain’s Top Employers of 2010 by the CRF Institute and one of the most respected names in publishing and conferences.
CPDcast is part of Informa Law, which delivers publications, events and online servicesto the legal profession. Informa Law is a business division of Informa Business Information (IBI) which provides authoritative news, research, data and eventsfor the scientific, professional and commercial business communities.
Overview of Position:
This is a key role in a growing division of Informa Business Information (IBI) where you can make your mark.You will undertake all aspects of digital market, social media marketing and use the full marketing mix when applicable to the target market- from direct marketing to ambient media. You will be responsible for planning all your marketing campaigns, to implementation, to results analysis. The prime challenges of this role are to adhere to deadlines, balancing analytical and creative duties. Benefits include working with an intellectually stimulating legal products, working in a variety of marketing disciplines, a creative/team orientated work environment, performance-based promotion and an attractive pay package with a profit related bonus.
Key accountabilities
Develop annual subscription marketing plan for each product
Implement subscription and marketing campaigns (new business and retention)
Monitor and report summary results against budget – with Marketing KPIs
Manage relationships with key suppliers and customers
Recommend movements of spend during year to ensure marketing spend is allocated effectively
Key performance measures
· Meet subscription volume targets
· Meet annual revenue targets
· Meet telesales leads targets
· Manage annual marketing costs to budget
· Measure performance of all marketing efforts producing monthly KPIs and a marketing report, including measuring ROI & RR.
Personal Spec
- You will be highly numerate - this will be tested early in the interview process
- Significant digital marketing experience
- SEO, PPC and social media marketing experience essential
- Online product marketing experience essential
- DM Marketing Experience
- Experience of working with customer databases and SAP system preferable
- Advanced Excel skills
- A graduate with at least a 2:1 degree and a CIM qualification
- Have the ability to work autonomously using common sense and initiative
- Have exceptional organisational and time-management skills
- Highly literate and have an exceptional level of attention to detail
- Knowledge of legal field and publication marketing experience desirable
- You must have excellent communication skills and want to work in a team orientated environment.
To apply for this role email your CV and Linkedin URL to Sarah Cook, Head of Marketing, Legal Products, IBI as soon as possible. The closing date is January 19 2011.